Squarespace vs Etsy – Which Is Better For You To Sell?
Compare Technologies
(Reviews: 3.1K)
Est. users: 3.3M
Price Ranges: $12 - $18 - $26
(Reviews: 50K)
Est. users: 89M
Squarespace vs Etsy
Squarespace is a website builder best suited for creating customizable websites, including e-commerce sites, offering extensive design tools and integrated marketing options. Etsy, on the other hand, is a marketplace specifically designed for buying and selling handmade, vintage, and unique factory-manufactured items, providing a built-in audience but limited customization for individual store pages.
Squarespace
- Website building platform
- Customizable templates
- E-commerce integration
- Managed hosting
- Design-focused
- Subscription-based pricing
- Supports blogs and portfolios
- Customer support available
Key Differences
Ease of Use
Squarespace offers a more comprehensive site-building experience with an intuitive drag-and-drop interface, while Etsy provides a straightforward platform focusing on listing and selling products.
Winner: Squarespace
Customization
Squarespace provides greater flexibility with design and page customization options. Etsy is more rigid, focusing specifically on product listings and shop appearance without site-wide customization.
Winner: Squarespace
Audience Reach
Etsy has a built-in, global customer base of millions, offering more immediate exposure to potential buyers, whereas Squarespace requires users to drive their own traffic.
Winner: Etsy
Fees and Pricing
Etsy charges listing fees and takes a percentage of each sale, which can add up over time. Squarespace has a monthly subscription fee but no additional fees on sales.
Winner: Squarespace
SEO & Marketing Tools
Squarespace offers advanced SEO tools and marketing features that help improve site visibility and promotion. Etsy has basic SEO options tailored to products but is limited by its marketplace structure.
Winner: Squarespace
Community and Support
Etsy has an active community of sellers and forums for sharing tips and advice. Squarespace has dedicated customer support but lacks a marketplace community.
Winner: Etsy
Platform Purpose
Squarespace is a versatile website builder suitable for various types of websites beyond just e-commerce. Etsy is specialized for selling handmade, vintage, and unique goods.
Winner: Its a tie
Distinct Features
| Squarespace | Etsy |
|---|---|
| Custom website builder with drag-and-drop interface | Marketplace for handcrafted, vintage, and unique goods |
| Built-in blogging platform | Large built-in audience and customer base |
| Comprehensive design tools and templates | Payment protection and fraud prevention |
| Custom domain registration | Etsy Ads for product promotion |
| SEO tools and analytics | Social media integration for product listings |
| Built-in email campaign creation and tracking | Etsy-specific product listing tools and variations |
| Membership areas for gated content | Easy integration with print-on-demand services |
| Online booking and scheduling tools | Etsy community and forums for seller support |
| Professional portfolio galleries | Ability to purchase shipping labels directly through Etsy |
| Integrated e-commerce with no product listing fees | Offsite Ads to reach wider audiences |
Pricing Overview
Indepth Overview
| Squarespace | Etsy | |
|---|---|---|
| eCommerce | ||
| Sell products on the platform | ★4.3 - Allows selling products directly on the Squarespace website | ★4.8 - Allows selling products on the Etsy marketplace |
| Transaction fees | ★4.2 - Charges transaction fees for each sale | |
| Inventory management | ★4.7 - Provides tools to manage inventory efficiently | |
| Tax calculation | ★4.5 - Automatically calculates taxes based on location | |
| Shipping options | ★4.6 - Integrates with major shipping providers | ★4.7 - Integrates with major shipping providers |
| Payment gateways | ★4.5 - Offers multiple payment gateway integrations | ★4.3 - Limited payment gateway options |
| Product customization | ★4.4 - Allows customers to customize products | |
| Discounts and promotions | ★4.6 - Offers various options to create discounts and promotions | ★4.5 - Offers options to create discounts and promotions |
| Abandoned cart recovery | ★4.4 - Provides tools to recover abandoned carts | |
| Mobile commerce | ★4.5 - Offers mobile app for managing shop | |
| Analytics and reporting | ★4.7 - Provides detailed analytics and reporting | ★4.1 - Basic analytics and reporting features |
| SEO optimization | ★4.8 - Offers SEO tools to optimize product pages | ★4.7 - Provides SEO optimization features |
| Mobile app support | ★4.5 - Full-featured mobile app support | |
| Design and Customization | ||
| Templates | ★4.8 - Offers a wide range of professionally designed templates | |
| Customization options | ★4.7 - Provides extensive customization options | ★4.4 - Limited customization options |
| Mobile-friendly designs | ★4.8 - All templates are mobile-responsive | ★4.5 - Mobile-responsive designs |
| Code customization | ★4.6 - Allows advanced code customization | |
| Drag-and-drop editor | ★4.8 - Easy-to-use drag-and-drop editor | |
| Image galleries | ★4.7 - Showcases multiple product images | |
| Video integration | ★4.5 - Allows embedding videos in the website | ★4.2 - Allows embedding Youtube videos |
| Fonts and typography | ★4.7 - Offers a variety of fonts and typography options | |
| Logo design | ★4.4 - Offers tools for creating shop logos | |
| Color palettes | ★4.1 - Limited color customization options | |
| Multilingual support | ★4.6 - Provides tools for creating multilingual websites | |
| Marketing and Promotion | ||
| SEO tools | ★4.8 - Provides advanced SEO tools | ★4.1 - Basic SEO optimization features |
| Blogging platform | ★4.7 - Integrated blogging platform | |
| Email marketing | ★4.5 - Allows integration with email marketing services | |
| Social media integrations | ★4.6 - Integrates with major social media platforms | ★4.7 - Integrates with major social media platforms |
| Analytics and tracking | ★4.7 - Provides detailed analytics and tracking | |
| Promotional pop-ups | ★4.3 - Allows creating promotional pop-ups | |
| Ad campaigns | ★4.4 - Offers tools for creating ad campaigns | |
| Affiliate program | ★4.5 - Provides an affiliate program | |
| Product reviews and ratings | ★4.6 - Allows customers to leave reviews and ratings | ★4.8 - Allows customers to leave reviews and ratings |
| Customer segmentation | ★4.5 - Segments customers based on behavior | |
| Abandoned cart emails | ★4.6 - Sends abandoned cart emails | |
| Integration with third-party marketing tools | ★4.6 - Allows integration with popular marketing tools | |
Comments