We have written numerous blog posts about Shopify. We are not promoting it or affiliated with the company. Our goal is not to make it the best platform, but to inform readers about its features and its role in the eCommerce industry. Shopify has attracted many big businesses and has been successful in helping businesses transition to its platform.
Source: BuiltWith
The websites depicted in the above screenshots are hosted on Shopify. These are some of the world’s top companies and among the wealthiest businesses. They use Shopify Plus, which offers extensive customization options.
Shopify’s combination of built-in features and third-party apps provides numerous possibilities for online businesses. It has empowered individuals to start their businesses online. A search on YouTube for “Shopify” will reveal numerous success stories, which has contributed to its popularity and growth in subscribers
Shopify enables individuals to open their online stores without the need for physical inventory. This is made possible through the integration of third-party apps. The platform offers a variety of apps that provide access to inventory and also handle the order fulfillment process.
Now if you already have a business that is well and good, Shopify can help you set up & grow that business.
If you have a small business with an offline shop, you can use Shopify’s POS feature and tools such as subscriptions, pickup, local shipping, messaging, and Google business sync to improve your shop’s growth and fill the gap between online and offline platforms
For medium-sized businesses looking to scale, Shopify is a good choice. It integrates with multiple sales channels such as Amazon, eBay, and Etsy, allowing you to sell and attract more customers.
For businesses selling internationally in multiple countries, the Shopify Advanced & Plus plan offers support for the currency, language, tax, custom pricing conversions, and more. Additionally, there are apps available to assist with these operations.
For enterprise-level businesses, Shopify offers a specialized plan called Shopify Plus, which automates and manages CRM, inventory management, and other functions.
I have mentioned 6 basic ways businesses can grow on these platforms whether we have no inventories or huge inventories it has housed almost all businesses.
Shopify has introduced “Shopify Lite” to make selling more convenient. It allows you to sell a selection of products on your existing website or at offline events, starting at an economical price of $6 per month.
The businesses that can be started with no inventories in Shopify
Dropshipping
Print on Demand
Dropshipping is a popular term associated with Shopify. Google search data shows that “Shopify dropshipping” is a frequently searched phrase. Many internet entrepreneurs recommend Shopify for its well-implemented dropshipping model, offering various integrations.
Print on Demand is another famous term associated with Shopify. There are third-party apps that sync inventories & orders.
All these business models have been made easy by Shopify & its apps.
Once you get the inventory & sync it to the store. Now after getting the inventories next step is to sell it. This is also has been arranged well by Shopify as it provides integration with multi-sales channels like Amazon, eBay, Etsy, etc.
Just syncing inventories with these multi-sales channels can bring plenty of sales from the big marketplaces. You can also make use Facebook marketplace/ Facebook pages / Instagram pages to get organic sales. If you wish to run paid campaigns then Shopify has built-in existing campaigns.
Shopify pricings might seem to be high for some people but we have listed various tips & tricks to save money with Shopify.
Once the business starts getting sales, we want to scale it to the big. Shopify has all those features & tools to help in scalability, also if you want to extend the businesses to more countries then Shopify is best.
Let’s now explore the Shopify app store. Shopify apps store is big and it’s growing well. There are plenty of categories like marketing, shipping, merchandising, SEO, and Sales booster apps. Some of the apps are recommended to increase sales like Loox, One, Lucky Orange, etc. There are some apps that help optimize shops, act as sales boosters, provide insights & many more. As mentioned above by playing around there can be various possibilities found through Shopify.
I typed for email marketing tools in the Shopify apps store, and we can see that it displayed over 900+ apps related to this. This is a very huge list to choose from but you will find some of the well-known apps that are available to integrate with Shopify.
___For offline stores
Merchants who have offline stores want to enter digital eCommerce or want to get their hands on both online & offline businesses. Shopify can do that for you they have some POS features & hardware to manage customers, inventories, and Third-party apps that offer local shipping, curbside pickup, subscriptions, etc.
Some tips to increase saleswith Shopify
Shopify live view is a brilliant visualizing tool, this live view will provide the active visitor’s behavior on the shop. Here you can see current active carts & checkouts. If a person abandoned a checkout & cart. you can quickly follow up with an email and ask the person for feedback so that you can improve it. If you make this process of generating sales as one-to-one communication chances of abandoned carts & checkouts will be reduced drastically.
Facebook Marketplace is a new selling platform that is less known. The platform helps in selling old & new products. As Facebook has billions of users and all of them can involve in the act of selling & buying goods. This product will be displayed based on locations within 100 miles. The sellers can chat with you and buy stuff from shops, websites, on-site, etc. Shopify has made it easy by offering integration to list products directly on the Facebook marketplace and also manage orders.
Facebook retargeting is one of the best methods to promote goods to interested visitors. It is believed that retargeting ads are 76% more likely to click than normal ads. Hence chances of getting more sales with retargeting. Shopify has made it easy to run Facebook retargeting ads directly from the Shopify dashboard and keep track of the reports.
Blogging is another way to drive more sales. The product page of Shopify might not be the right place to write detailed specifications for a product. Blogging allows writing more about the product & services. Also writing more blogs of low & medium-ranking keywords will get more visitors & sales.
If you keep on exploring Shopify, you will find more methods to sell
—-Shopify hacks
Shopify provides a 14-day trial but it can be extended to 30 days. Once the trial period’s end starts approaches, Shopify provides an option in the Shopify store to extend or sends a mail to extend the trial period.
We have provided plenty of Shopify saving hacks and also provided a calculator for saving money or reducing unnecessary spending.
Shopify has 50% discounts on the annual plan for USA & Canadian users.
Free custom domain upon purchasing an annual plan
Now that we have seen some tips & tricks of the Shopify platforms. It is important to know how the platform can help certain types of businesses. If you want to be sure about choosing the right platform based on the requirements. You can seek help from their customer support. They provide 24/7 support through live chat, phone, and email. You can also hire experts/ agencies to help you in managing & running the shop.
Shopify is very quick to adopt new technologies.
They have started offering cryptocurrencies as payment methods
They have started accepting 3D models as product images.
Shopify has already housed plenty of websites selling NFTs
Shopify has also provided VR, AR, metaverse experience
Shopify is nothing but a complete package for someone who is trying to explore the online world as Shopify can provide all those features
Declan Kingston mainly works around strong Data to create powerful visuals, complex graphs to make the right decision for companies. He has been working in this field for over 8 years, has a strong knowledge of eCommerce platforms and website builders. He has worked with Ethereum and Looker Data Sciences, Inc. (now part of Google Cloud).
