WebsiteBuilderly > Compare > Squarespace vs Etsy – Which Is Better For You To Sell?

Squarespace vs Etsy – Which Is Better For You To Sell?

Updated on 23 Mar 2025

Compare Technologies

 4.5

(Reviews: 3.1K)

Est. users: 3.3M

Price Ranges: $12 - $18 - $26

 4.8

(Reviews: 50K)

Est. users: 89M

Squarespace vs Etsy

Squarespace is a website builder best suited for creating customizable websites, including e-commerce sites, offering extensive design tools and integrated marketing options. Etsy, on the other hand, is a marketplace specifically designed for buying and selling handmade, vintage, and unique factory-manufactured items, providing a built-in audience but limited customization for individual store pages.

Squarespace

  1. Website building platform
  2. Customizable templates
  3. E-commerce integration
  4. Managed hosting
  5. Design-focused
  6. Subscription-based pricing
  7. Supports blogs and portfolios
  8. Customer support available

Etsy

  1. Marketplace for handmade goods
  2. Seller transaction fees
  3. Built-in audience
  4. Limited customization
  5. Focus on crafts and vintage
  6. Supports small businesses
  7. No monthly subscription fee
  8. Seller support resources

Key Differences

  1. Ease of Use

    Squarespace offers a more comprehensive site-building experience with an intuitive drag-and-drop interface, while Etsy provides a straightforward platform focusing on listing and selling products.

    Winner: Squarespace

  2. Customization

    Squarespace provides greater flexibility with design and page customization options. Etsy is more rigid, focusing specifically on product listings and shop appearance without site-wide customization.

    Winner: Squarespace

  3. Audience Reach

    Etsy has a built-in, global customer base of millions, offering more immediate exposure to potential buyers, whereas Squarespace requires users to drive their own traffic.

    Winner: Etsy

  4. Fees and Pricing

    Etsy charges listing fees and takes a percentage of each sale, which can add up over time. Squarespace has a monthly subscription fee but no additional fees on sales.

    Winner: Squarespace

  5. SEO & Marketing Tools

    Squarespace offers advanced SEO tools and marketing features that help improve site visibility and promotion. Etsy has basic SEO options tailored to products but is limited by its marketplace structure.

    Winner: Squarespace

  6. Community and Support

    Etsy has an active community of sellers and forums for sharing tips and advice. Squarespace has dedicated customer support but lacks a marketplace community.

    Winner: Etsy

  7. Platform Purpose

    Squarespace is a versatile website builder suitable for various types of websites beyond just e-commerce. Etsy is specialized for selling handmade, vintage, and unique goods.

    Winner: Its a tie

Distinct Features

SquarespaceEtsy
Custom website builder with drag-and-drop interfaceMarketplace for handcrafted, vintage, and unique goods
Built-in blogging platformLarge built-in audience and customer base
Comprehensive design tools and templatesPayment protection and fraud prevention
Custom domain registrationEtsy Ads for product promotion
SEO tools and analyticsSocial media integration for product listings
Built-in email campaign creation and trackingEtsy-specific product listing tools and variations
Membership areas for gated contentEasy integration with print-on-demand services
Online booking and scheduling toolsEtsy community and forums for seller support
Professional portfolio galleriesAbility to purchase shipping labels directly through Etsy
Integrated e-commerce with no product listing feesOffsite Ads to reach wider audiences

Pricing Overview

Squarespace

  1. Personal ($12) - Ideal for bloggers and freelance professionals
  2. Business ($18) - Great for entrepreneurs wanting to sell products online
  3. BasicCommerce ($26) - Designed for growing businesses with robust e-commerce needs

Indepth Overview

SquarespaceEtsy
eCommerce
Sell products on the platform★4.3 - Allows selling products directly on the Squarespace website★4.8 - Allows selling products on the Etsy marketplace
Transaction fees★4.2 - Charges transaction fees for each sale
Inventory management★4.7 - Provides tools to manage inventory efficiently
Tax calculation★4.5 - Automatically calculates taxes based on location
Shipping options★4.6 - Integrates with major shipping providers★4.7 - Integrates with major shipping providers
Payment gateways★4.5 - Offers multiple payment gateway integrations★4.3 - Limited payment gateway options
Product customization★4.4 - Allows customers to customize products
Discounts and promotions★4.6 - Offers various options to create discounts and promotions★4.5 - Offers options to create discounts and promotions
Abandoned cart recovery★4.4 - Provides tools to recover abandoned carts
Mobile commerce★4.5 - Offers mobile app for managing shop
Analytics and reporting★4.7 - Provides detailed analytics and reporting★4.1 - Basic analytics and reporting features
SEO optimization★4.8 - Offers SEO tools to optimize product pages★4.7 - Provides SEO optimization features
Mobile app support★4.5 - Full-featured mobile app support
Design and Customization
Templates★4.8 - Offers a wide range of professionally designed templates
Customization options★4.7 - Provides extensive customization options★4.4 - Limited customization options
Mobile-friendly designs★4.8 - All templates are mobile-responsive★4.5 - Mobile-responsive designs
Code customization★4.6 - Allows advanced code customization
Drag-and-drop editor★4.8 - Easy-to-use drag-and-drop editor
Image galleries★4.7 - Showcases multiple product images
Video integration★4.5 - Allows embedding videos in the website★4.2 - Allows embedding Youtube videos
Fonts and typography★4.7 - Offers a variety of fonts and typography options
Logo design★4.4 - Offers tools for creating shop logos
Color palettes★4.1 - Limited color customization options
Multilingual support★4.6 - Provides tools for creating multilingual websites
Marketing and Promotion
SEO tools★4.8 - Provides advanced SEO tools★4.1 - Basic SEO optimization features
Blogging platform★4.7 - Integrated blogging platform
Email marketing★4.5 - Allows integration with email marketing services
Social media integrations★4.6 - Integrates with major social media platforms★4.7 - Integrates with major social media platforms
Analytics and tracking★4.7 - Provides detailed analytics and tracking
Promotional pop-ups★4.3 - Allows creating promotional pop-ups
Ad campaigns★4.4 - Offers tools for creating ad campaigns
Affiliate program★4.5 - Provides an affiliate program
Product reviews and ratings★4.6 - Allows customers to leave reviews and ratings★4.8 - Allows customers to leave reviews and ratings
Customer segmentation★4.5 - Segments customers based on behavior
Abandoned cart emails★4.6 - Sends abandoned cart emails
Integration with third-party marketing tools★4.6 - Allows integration with popular marketing tools

Comparision Reviews

Jordan M.

Austin, TX

Squarespace is excellent for creating professional-looking websites with its sleek templates and easy-to-use design tools. However, it falls short in comparison to Etsy for e-commerce functionality. Etsy's marketplace offers better visibility and a built-in customer base, making it a go-to platform for sellers.

Squarespace 4.5

Etsy 4.8

Alex P.

Portland, OR

Etsy is unbeatable for artisans and small businesses looking to tap into a large customer base quickly. While Squarespace offers more customization options for websites, Etsy simplifies selling with a robust platform and integrated marketing tools.

Squarespace 4

Etsy 4.7

Taylor R.

Brooklyn, NY

Squarespace excels in website customization and blogging capabilities, which is ideal for those wanting a more personalized online presence. Etsy, on the other hand, provides unmatched ease in setting up an online store due to its ready-made marketplace and community.

Squarespace 4.2

Etsy 4.6

Casey L.

San Francisco, CA

Choosing between Squarespace and Etsy depends on your primary needs. Squarespace's robust design tools are perfect for a unique website, but Etsy offers more support and immediate customer exposure for e-commerce. Etsy's fees can add up, though, so consider your long-term goals.

Squarespace 4.3

Etsy 4.5

Morgan K.

Seattle, WA

Squarespace is better suited for creating visually appealing websites with rich content capabilities. Etsy stands out for small business owners who want to start selling quickly and take advantage of a vast customer network, without the need to manage the website backend.

Squarespace 4.4

Etsy 4.6

Comments

Jenny Martin
Hey everyone, thinking about which platform to use for my new online store. Squarespace or Etsy? 🤔
Rick72
Oh, I’ve used both! It really depends on what you're looking for. Etsy is great for visibility but you'll pay fees for every sale!
Tommy Boy
I use Etsy. I mean, sure there are fees, but the traffic I get is amazing. People actually find my stuff without much marketing!
Hannah84
What about SEO? Which one is better for that? 🧐
Rick72
Squarespace can be good for SEO if you know what you’re doing. Etsy has its own internal search which can be beneficial, but externally, it might not rank as high.
Jenny Martin
Thanks guys! What about customization? I want my store to look unique.
Amy_Smith
Squarespace definitely wins there! The designs are so sleek and customizable. Etsy is more uniform, but you can still add a bit of your own touch.
Tommy Boy
Bro, with Etsy, you can create a banner and logo, but the overall look is kinda standardized. It's about the items, not the look. 😆
Hannah84
So, in summary - Etsy for traffic and community, Squarespace for design and no fees? Sounds like you need a bit of both worlds 🌎
Amy_Smith
My sister swears by Squarespace. She loves the design flexibility. Plus, no selling fees are a huge bonus!

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