Wix vs eBay – Which Is Better For Your Needs? (2024)

WiX and eBay e-commerce platform sounds like two completely different platforms, As we know wix is a website builder to build beautiful websites like business website, blogging, eCommerce store, etc. eBay is a global eCommerce platform to facilitate trades between business to customer & also business to business.

let’s compare both of these platforms and see if you can use them for your business, we will review their features side by side and will highlight many of their key features that match your requirements.

What is Wix?

Wix as mentioned above facilitates the process of building any kind of website. Wix was founded in 2006 so it has been there around for a very long time over those years they have developed and improved its features to meet user requirements.

It is one of the best website builders with economic plans they have provided various free themes, apps, design features, and much more. Wix has dedicated plans for eCommerce which are very economic as compared to other website builders it can handle all categories of business, also any scale of business.

What is eBay?

eBay is one of the top eCommerce selling platforms in the world. It’s a platform where global consumers and sellers can do the trading. eBay started much earlier than the wix. They started selling goods in auction styles and later they introduced instant buy features. You can literally sell all kinds of goods and also services. The platform is free for buyers but sellers will be charged some fees.

Below are a quick summary of Wix and eBay.

#Quick Summary – WiX vs eBay

#7 Main Differences – WiX Vs eBay

1. Ease of Use

eBay takes just 2-3 steps to get started with the platform but wix has to be learned first to use and manage the platform.
Winner: eBay

2. Domain and Hosting

Wix provides inbuilt hosting with good server capabilities, and a custom domain also will be offered upon purchasing the annual plan. eBay has one single hosting where all sellers can register themselves but they can’t connect to a custom domain.
Winner: Wix

3. Themes & Editor

Wix Provides over 800+ free templates with excellent customization & designing features. eBay doesn’t provide themes.

Winner: Wix

4. Marketing Features:

Wix has plenty of market automation but they don’t have a marketplace that can drive traffics & sales. eBay has its own big marketplace with millions of shoppers that can drive sales to products easily.

Winner: eBay

5. Small business:

Wix has good tools, built-in themes, features, and third-party apps to help small businesses, but eBay can be a very good platform for getting started as it can provide exposure to these small businesses in big marketplace.

Winner: eBay

6. Payments and Charges

Wix offers over 70+ payment methods & all of which have different credit card rates. Whereas eBay offers few popular payment methods and they have listing & final value fee charges.
Winner: Wix

7. App store

Wix has various marketing, designing, and support tools for 500+ apps Whereas eBay doesn’t have any app store.
Winner: Wix

Ease of use

Wix and eBay platforms are different in terms of setting up a website. eBay is very straightforward and easy to use. To start selling on eBay click on the sell Button and start selling. There is no theme customization required for eBay. Wix has plenty of themes with customization features. Wix platform has AI tools like ADI (artificial design intelligence) to set up a website based on questions preference in easy steps. In the manual method, Wix has drag & drop tools to move and drop the web elements and design elements in the theme editor.

To list products on eBay users need to fill in the contact information. users need to fill in product details and the listing will be reviewed against the guidelines once approved it will be published. In wix there are no such guidelines Once after theme customization users can set up a store to list products.

Key takeaways: eBay is easier as it takes just 2-3 steps to get started whereas eBay requires a bit of setup, theme customization, and learning to use other features hence eBay is easy to use.

The winner of the Ease of use Feature: eBay

Pricing & Plans

Wix has three basic e-commerce plan

Business Basic:$27/m,
Business Unlimited:$32/m
Business VIP: $59/m

All three plans include basic e-commerce features. The plans mainly differ in some features like shipping, dropship product limit, currency, videos, store storage, etc

Wix also offers an Enterprise plan for big businesses which costs $500/month, it provides custom storage,1to 1 support, personalizes plans, and more

Wix Pricing

eBay has various plans

• Starter Store – Up to 250 free listings.
• Basic Store – Up to 1,000 free listings.
• Premium Store – Up to 10,000 free listings.
• Anchor Store – Up to 25,000 free listings.
• Enterprise Store – Up to 100,000 free listings.

———————— ———-Charges associated with Wix & eBay ———————————

Wix doesn’t have any selling fees but they have credit card fees for each of the transactions. Credit card fees can range from 2.5 to 3.5% of the sales price. There can be additional charges in the form of third-party apps.

eBay selling fees are categorized into pre-sale and post-sale. The pre-sale includes listing fees which are free for 250 listings and post this you need to pay $0.30 for each listing. This listing fee will be different for different plans as shown in the above screenshots. The post-sale fee which is a final fee that includes tax, selling cost, and shipping cost is different for different categories.

Key takeaways: The plans of both platforms are similar but eBay imposed more fees for getting a sale which includes credit card fees, Whereas eBay sales have to be driven by paid ads so eBay is a winner.

The winner of the Pricing & Plans Feature: eBay

Themes & Customization

Wix offers more than 800+ templates which they have grouped as business, store, creative, community, blog, etc. Once after choosing themes they can be customized easily. The element can be simply dragged and dropped to any part of the site. EBay has only one theme which has to be used by all sellers. Theme customization is not available to the sellers.

Wix site has inbuilt design & animation features that are useful in adding a variety of colors, animation, styles, and contrasts to the web elements. all of these templates are mobile responsive and these can also be customized separately for mobile devices. eBay doesn’t provide even 10% of design customization as of wix. However, you can change the logo, and create banners for the store to create an identity for the store. This works well as eBay buyers are used to this platform and they won’t mind the design and navigation of the store.

Wix themes

Key takeaways: eBay doesn’t offer theme customization whereas wix has plenty of themes & customization features so wix is the winner.

The winner of the Themes & Customization Feature: Wix

Marketing Features

Marketing is important to promote goods and sell them to consumers. Both eBay and Wix have different marketing features as per their market. eBay is a big marketplace where more than a 100million+ visitors shop on the platform. it’s a huge opportunity for sellers to get the desired customers. Wix doesn’t have a big marketplace like eBay so the traffic needs to be driven self.

—–Wix marketing options—–

Wix has lots of options for marketing Wix ascend is a tool developed by wix to perform email, social media, and automation. It has free and paid plans. The free plan has limited features and paid plan can cost up to $49/mo.

Wix app store has lots of social media, and email marketing integration that helps in automating the marketing features. Wix has good SEO features and also a blogging feature to write about products and services which can be used to rank on the search engine to get more visitors and hence convert them to customers.

—–eBay marketing options—–

As eBay has almost all category of shoppers chances of finding a customer group is easy. As for more demand for shoppers, there should be sellers to fulfill the demand. There are 19million+ active sellers on the eBay platform hence it will be a competitive place to sell.

• eBay Ads– Ebay like other eCommerce company have its own advertising platform to feature listings on the top page of the search results. The search ads of eBay listings are effective as it relatively gets more impressive than the other results.
• eBay SEO – Ebay’s own search engine optimization is a key feature to promoting listing to the top. This feature allows visitors to spot your listing fast and it doesn’t cost money. follow basic SEO settings like adding keywords to the title, description, image alt text. will increase the chance of rankings.
• Reviews – Reviews act as social proof of product quality. the customer compares the reviews & ratings and picks the one which has better ratings. If a customer provides negative feedback then immediately solve customer problems to provide better reviews.
• External traffic – Through email marketing, social media, google ads & Facebook ads, Google SEO, etc we can redirect traffic to eBay sites.

An affective way of using SEO can result good sales. If you target keywords which are listed by few sellers but has more searches than that would result high sales. Also when it searched on google because of the high domain authority of google it can top the search result.

Key take-aways: Wix has plenty of marketing automation but they don’t provide internal traffic whereas eBay has a marketplace to provide traffic but they don’t enough apps as wix to perform remarketing, customer acquisition, offering loyalty, etc so it’s it’s a tie.

The winner of the Marketing Feature: Tie

Analytics & Reports

In Wix, the reports are provided on the parameters like Traffic, Sales, and People. Users will get the reports as a form of simple table, line chart, and bar chart. Users can analyze their business over a time period and can analyze the trends. These data are essential for optimizing the strategy for a business.

Wix Reporting

eBay has a basic dashboard and the type of data it provides is different. It provides 2 types of data tera peak research and tera peak sourcing. these features can be accessed from eBay seller hub.

Terapeak product research allows analyzing competition, optimize listing, product research, etc. This provides insights on underperforming/best performing listings. It also provides methods to improve, suggests strategies, etc. They have provided visualization of data thorough charts, graphs, etc.

Terapeak Sourcing provides insights on what people are looking currently. This analysis provides data on high demand products with low supply, Seasonal trends & overtime trends, Inventories to backed up for upcoming sales.

eBay Reports

Key take-aways: Both of the platforms have provided insights & reports as per their marketplace, hence it’s a tie.

The winner of the Analytics & Reports Feature: Tie

Support & Resources

Wix has overall good support as they provide live chat, phone & email support. The phone support has been provided in 11 languages like English, German, Spanish, etc . Though having millions of sellers and buyers eBay provides one to one support. eBay provides support through live chat and email. Wix provides quick response to customer queries on all of it’s plans whereas In eBay users needs to wait for a long queue. To get quick access to customer support if you want one to one support and don’t want to wait in the que. Then higher plan can provide quick access to customer support and provide faster response.

Both Wix and eBay have plenty of blogs, article, tutorials and a community forums to discuss various queries of users.

Wix Support

eBay support

Important!

Ebay imposes lots of guidelines, policies, restrictions. If you have been found to do any suspicious activity eBay suspends account right away. There are listing guidelines, policies, rules that have to be followed to avoid account banning. eBay also restricts selling of certain goods and services on their platform. This is something which need to be kept in mind selling on these kind of platforms check the listing guildelines of eBay. Wix doesn’t have restriction like the eBay as you are the owner of the shop.

Key take-aways: There are plenty of support & Resources provided by wix, The level of support for wix depends on the plan hence wix is a winner.

The winner of the Support & Resources Feature: Wix

Pros and Cons: WiX vs eBay

Conclusion: WiX vs eBay

Why should you use Wix over eBay?

• If you want to have the freedom to customization the theme and brand the website as per your business then WiX is better than eBay.
• If you want to scale small business to enterprise-level business then WiX is better.

Why should you use eBay over Wix?

• If you have a bunch of products that you want to sell internationally then eBay is good for you.
• If you have unique products and looking for a customer group to sell then eBay is good.

Declan Kingston

Declan Kingston mainly works around strong Data to create powerful visuals, complex graphs to make the right decision for companies. He has been working in this field for over 8 years, has a strong knowledge of eCommerce platforms and website builders. He has worked with Ethereum and Looker Data Sciences, Inc. (now part of Google Cloud).