Constant Contact Vs iContact – Which is Best for Your Requirements?

Are you confused with Constant Contact and iContact? Which one to choose among? This review will help you to choose the right one for you. Both are pretty cool and also they are similar email marketing tools. They both are good for small businesses & organizations. Here we compared all the features of Constant Contact and iContact and you can find a Winner for your requirements.

Quick Summary

What is Constant Contact?

Constant Contact is one of the biggest and oldest email marketing software providers in the world. It started in 1995. Currently, Constant Contact is having over 650,000 customers. It provides you with all the essential features of an email marketing tool. Additionally, it has the features like event management, appointment scheduling, etc. It is used to create websites, email marketing campaigns, analyze marketing campaigns, etc.

Who uses?: Small businesses, Non-profit organizations, etc.

What is iContact?

iContact is one of the best email marketing tools for creating and tracking email campaigns. It is mainly web-based. It is designed for all types of businesses. Besides all the basic features of the email marketing tool, iContact provides you with Spam check, social media integration, multiple customizable email templates, etc.

Who uses?: Small businesses, Freelancers, Entrepreneurs, etc.

FAQs

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Why you should use Constant Contact over iContact?

Here is what is great about Constant Contact:

• Using Constant Contact, you can create mobile-optimized emails.
• You can import contacts from Gmail, Outlook, etc. in Constant Contact.,
• You can create dynamic content using Constant Contacts.
• You will get more in-built integration compared to iContact.
• There is no contract time in Constant Contact. You can cancel your plan at any time.
• The deliverability rate is very high when compared to iContact.
• We can use old templates for later use.

Why you should use iContact over Constant Contact?

Here is what is great about iContact:

• iContact has a better review when compared to Constant Contact.
• iContact provides you with a Spam Check feature.
• You will get better customer support when compared to Constant Contact.
• Using iContact, you can create non-opener segments with rolling time frames.
• Kickbox account is an add-on of iContact. Using Kickbox account, you can easily verify the email address within your iContact account.
• iContact provides you a 20% Discount for nonprofit organizations.

Difference between Constant Contact & iContact?

• Constant Contact offers you more than 350 stunning email templates. But iContact has only around 45 pre-made email templates.
• iContact offers you a free version. But Constant contact provides you only a 60-days free trial. There are no free versions are available in Constant Contact.
• iContact’s pricing is based on the number of contacts.
• Constant Contact has a refund policy. But iContact does not have a refund policy.
• iContact provides you Spam Check feature. Constant Contact doesn’t have that feature.
• You can create shoppable landing pages in Constant Contact. Using iContact, you can’t create shoppable landing pages.

Spoiler Alert!

Features	Winner	Constant Contact	iContact
Contact Management	Constant Contact	5	4.5
Templates & Design	Constant Contact	5	5
Campaigns	Constant Contact	4.5	4
Email Builder	Constant Contact	5	4.5
Automation Workflow	iContact	4	5
Analytics & Report	Tie	4	4
Deliverability	Constant Contact	5	4.5
Sign-up forms	iContact	4	4.5
Pricing	iContact	5	4.5
Integration	Constant Contact	4.5	4
Customer Support	iContact	4	4.5
Winner	Constant Contact

There are so many better email marketing tools are available when compared to iContact. To know more, let’s see the comparison posts below.

1. Contact Management

>> Constant Contact

Contact Management in Constant Contact is simple. It has the coolest interface when compared to iContact. Adding contacts in Constant Contacts has several options. You can create new contacts by entering contacts one by one including name, email, etc. You can copy and paste several contacts at a time from an excel sheet, google Sheets, etc, or import from 4000+ apps.

You can import the contacts from other apps that integrate with Constant contacts. You can import contacts from Shopify, BigCommerce, WooCommerce, etc & any 4000+ zapier apps

You can create segments for your customer list. Given below are some segment options for Constant Contact.

>> iContact

Adding contacts in iContact is not cool when compared to Constant Contact. You can add contacts manually by entering one contact at a time, you can copy and paste from other apps like a google sheet, spreadsheets, etc.

Customer segmentation is good in iContact. You can create segments for Message engagement, Date added to the account, etc. You can also give several conditions to that segment criteria.

Key Take-Aways: Adding contacts in Constant Contact is simple and better in Constant Contact when compared to iContact. It also has more options than iContact.

Winner of Contact management: Constant Contact

2. Templates & Designs

>> Constant Contact

Constant Contact offers around 350 templates that are easily customizable and responsive in nature. Constant Contact provides you with a feature called Brand Templates. It has AI where you are allowed to scan your website and Constant contact will autogenerate the template to match your website color and image! This is really a useful feature and less time taking. You can even create an email campaign using your existing PDF document.

>> iContact

iContact does not offer you more templates. There are around 45 pre-made templates in iContacts. iContact is more focused on the layout of templates. They provide you with so many layouts of every template. Not on the template design.

You can preview the template from the list itself. You can see how your template looks on your mobile phones and desktops before you select the templates. It is a unique feature of iContact.

You can create templates from HTML and also you can create from scratch. You need to simply drag and drop the content block you want. You can add images, videos, captions, etc.

Key Take-Aways: Constant Contact has more than 350 templates. All are relevant and stunning templates. iContact has only around 45 templates. iContact is mainly focused on template layouts. Not on template design.

Winner of Templates: Constant Contact

3. Campaigns

>> Constant Contact

In Constant Contact, everything comes under Campaign. Email, Email automation, Social post, landing pages, etc come under the campaign. Campaign creation in Constant Contact is simple.

>> iContact

In iContact, you can create campaigns by creating a new message. It will directly take you to the template section. By choosing a template, you can simply start to create a campaign.

Key Take-Aways: Creating a campaign is easier in Constant Contact when compared to iContact. And also Constant Contact has so many campaign options than iContact.

Winner of Campaigns: Constant Contact

4. Email Builder

>> Constant Contact

Constant Contact templates are easily customizable, and editable. It has drag-and-drop layouts. If you want a unique and completely different template you can add your custom code template. Using Constant Contact you can easily add a poll, Donation, and coupons for your email templates, you can select pre-designed layouts that will help conserve time and provide the proper structure to your template on all devices. But its email editor option is very basic.

In the editor, in the top right corner, there is an email setting option. From there you can add a subject, Preheader, From name, From address, etc. And after creating the email, you can select the recipients, you can create an A/B test for the subject line, etc. But A/B test is not available in the free trial. And also you can’t schedule the time to send an email campaign with the trial version.

>> iContact

iContact has a very simple drag-and-drop email editor. Its email templates are plain and simple. So it will take some time to customize the templates. Otherwise, the email editor is very easy to use. But when compared to Constant Contact, its content block options are very limited.

The text editor options are much similar when compared to Constant Contact.

Key Take-Aways: There are so many similarities in the Email Builder of Constant Contact & iContact. But when talking about the options or content block, Constant Contact has more features.

Winner of Email Builder: Constant Contact

5. Automation Workflow

>> Constant Contact

Email automation is very simple in Constant Contact. You can’t try automation in your free trial. In Constant Contact, automation is coming under the campaign. Constant Contact provides you with 2 types of automation. Single-step automation and Multi-step automation. In Single-step automation, you can create Welcome email templates, Birthday email templates, and Anniversary email templates.

Constant Contact allows you to create multi-step automation for When a contact opens an email When a contact clicks one of your email links When the contact joins a specific list and your contact made their first purchase. That means in Constant Contact, automation is based on user engagement. After you select any automation trigger, you have to create a new campaign or select an existing campaign. Then you can adjust the time. Likewise can go on adding your emails as many as you want.

Constant Contact does not provide any visual automation. There is only step-by-step automation available.

>> iContact

In iContact, Automation is simple when compared to Constant Contact. To set up automation in iContact, first of all, you have to enter the name of your automation. There are so many automation triggers provided by iContact. But most of the triggers are comes with the Advanced plan, $20. The triggers include when someone joins a list, anytime someone matches the conditions specified, based on a special day or occasion, etc. Automation is more advanced in iContact when compared to Constant Contact.

iContact provides you with visual automation workflows. You can see the working of your automation visually. With this visual workflow, you can save time and can send targeted emails to specific customers. With the $20 plan, you can even update the while creating automation.

Key Take-Aways: Constant Contact has both single-step automation and Multi-step automation. And also there are so many automation triggers also. But Automation is better in iContact than Constant Contact. There are various automation triggers. And also iContact provides you with a visual automation workflow.

Winner of Automation: iContact

6. Sign-up Forms

Both Constant Contact and iContact allow you to create sign-up forms. Creating sign-up forms in both are pretty similar.

>> Constant Contact

Constant Contact allows you to create sign-up forms. Constant Contact does not have that many customization options. You can choose the fields to show, text, theme, and color in Constant Contact. But styling option is limited. You can only change the color.

>> iContact

Sign-up form creation in iContact is pretty similar to Constant Contact. But instead of choosing the color, you can choose the color theme. Other options are the same as adding files, text, etc.

Key Take-Aways: Sign-up forms are similar in both Constant Contact and iContact. You can choose colors in Constant Contact. But in iContact, you can choose a color difference. That is the only difference.

Winner of Sign-up forms: iContact

7. Analytics & Report

Both Constant Contact & iContact provides you with basic reporting. But the look and feel of the interface is better in iContact when compared to Constant Contact.

>> Constant Contact

The reporting of Constant Contact is given below. It provides you with all the basic reporting like Open rate, Unopened rate, Click rate, and Bounce rate. You can also see that the opening and click happens on Desktop or Mobile. Recently Constant Contact launched Sales Accelerator. It is an all-in-one CRM platform. It costs $399 /mo.

>> iContact

The reporting in iContact is the same as the reporting in Constant Contact. But it provides you with some more information. It provides you the information like Open rate, Click rate, Bounced, Unsubscribed, Complained, and the number of contacts that did not register an open or a bounce.

Key Take-Aways: Analytics & Report are the same in both Constant Contact & iContact. They both provide only the basic reporting like open rate, click rate, bounce rate, etc.

Winner of Analytics & Reporting: Tie

8. Deliverability

The deliverability of Constant Contact is far better than iContact. Constant Contact maintained an average inbox (Means not spam) rate of more than 97%. But iContact does not have that much deliverability rate. Constant Contact is compliant with CAN-SPAM and CASL legislation.

Winner of Deliverability: Constant Contact

9. Pricing Comparison

Constant Contact does not offer a free version. It only has 60 days free trial. On the other hand, iContact provides you with a free version.

>> Constant Contact

Constant Contact has mainly 2 plans. Email Plan and Email Plus Plan. The free trial of Constant Contact is very basic. It only allows you to send emails and nothing more. The Pricing plan of Constant Contact is given below.

Email Plan: $9.99 /month => Unlimited emails, 300+ email templates, Customer list growth tools, Real-time reporting, Social posting, Subject line A/B testing, Live phone & Chat support, and Shoppable landing pages, Ecommerce marketing polls, etc.

Email Plus Plan: $45 /month => Email Marketing automation, Dynamic content, Customizable pop-up forms, surveys & event registration, Personalized kickoff call, Ecommerce segmentation, etc.

>> iContact

The pricing of iContact depends on its customer list. When your list size increases, the price will also increase. The number of emails sent per month also depends on your customer number. ie. you can only send 6 times your customer number. That means if you have 1000, you can send only 6000 emails per month.

iContact has mainly 2 Pricing Plans. They are Free and Advanced.

Free Plan: $0 /month => 500 contacts, 2,000 emails /month, Single hosted landing page, Email support etc.

Advanced Plan: $20 /month => Upto 1500 contacts, Unlimited emails, Unlimited hosting landing pages, Multiple users, Smart sending, Marketing automation, Live chat & Support, etc.

A pricing comparison of Constant Contact Vs iContact based on Features is given below.

Features	Constant Contact ($10 /mo)	iContact ($20 /month)
Emails send	Unlimited	6 * Customer number
Drag and Drop editor
Welcome Series
Customizable templates
Dynamic Content
A/B Split Testing	Only for the subject line	For Subject line, Call-to-action, Content, etc.
Automated email behavioral series
Audience List segmentation
Landing page creation & Hosting
In-line photo editing
Tracking & Reporting
Survey
Sign-up forms
Integration
Multiple User	5 users
Polls

Key Take-Aways: Pricing is affordable in iContact compared to Constant Contact. iContact has a free version. From there itself, you will get most of the basic features. And for the paid plan also, iContact is affordable.

Winner of Pricing: iContact

10. Integration

>> Constant Contact

Constant Contact has around 350 integrations. That is amazing. All the integrations are filtered into different categories like Ecommerce, CRM, Event management, etc. So you can easily find the apps.

>> iContact

iContact also has around 60 integrations. In iContact also, the integrations are also categorized into different categories like Events, CRM, CMS, etc.

Key Take-Aways: Constant Contact has around 350 integrations. iContact doesn’t have that much integration. So we have a clear winner here.

Winner of Integrations: Constant Contact

11. Customer Support

>> Constant Contact

Constant Contact supports various features like Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, and Chat. But customer service is not that good.

>> iContact

iContact has fewer customer support options when compared to Constant Contact. But the customer support is better than Constant Contact. Customer support options in iContact are FAQs/Forum, Knowledge Base, Phone Support, and Chat.

iContact provides you with better customer support when compared to Constant Contact. Constant Contact has so many customer support options. Even though its customer support is not that good.

Winner of Customer Support: iContact

Let’s compare some email marketing features.

Email Marketing Features	Constant Contact	iContact
Drag & Drop Editor
HTML Editor
Mobile Optimized emails
Template Library
A/B Split Testing
Apps & Integration
Sign-up forms
Tracking & Reporting
Ecommerce marketing
Customizable pop-up forms
Web activity tracking
SMS marketing
Personalize web content
Predictive analytics
Bi-directional CRM syncing
Create invoices

Contact Management	Constant Contact	iContact
Sign-up forms
Contacts list import from Gmail, Outlook, etc.
List segmentation
Rolling Non-Opener Segmentation
Kickbox account

Automation	Constant Contact	iContact
List Building tools & Welcome emails
Smart Sending
Dynamic content
Automated email welcome series
Automated email behavioral series
Subject line A/B testing

Landing Pages	Constant Contact	iContact
Shoppable landing pages
Landing page creation & Hosting

Campaign Analytics & Reporting	Constant Contact	iContact
Email Reporting
Automation Reporting
Landing Page Reporting

Customer Support	Constant Contact	iContact
Phone Support
Email/Help Desk
24/7 (Live Rep)
Chat
FAQs/Forum
Knowledge Base

Training	Constant Contact	iContact
Live Online
In-Person
Videos
Documentation
Webinars

Deployment	Constant Contact	iContact
Cloud, SaaS, Web-Based
Desktop – Mac
Desktop – Windows
Desktop – Linux
Desktop – Chromebook
On-Premise – Windows
On-Premise – Linux
Mobile – Android
Mobile – iPad
Mobile – iPhone

	Constant Contact	iContact
Found in	Started in 1995. Headquarted in Waltham, Massachusetts, United States	Started in 2003. Headquarted in Morrisville, North Carolina, United States
Customer Geography	Constant Contact is getting around 80% traffic from USA and Canada.	iContact is getting around 80% traffic from USA, Canada & Ecuador.
Organic Vs Paid Traffic	Constant Contact is using around 90% organic keywords & 10% paid keywords.	iContact is using around 85% organic keywords & 15% paid keywords.
Top Website	The top websites that use Constant Contact are given below. >> Treat Cupcake Bar >> Soluna Garden Farm >> Good Boston Living >> Lovin’ Spoonfuls >> Siena Farms	The top websites that use iContact are given below. >> TRISTAR >> Eaetrn Leaf >> Just Collect

Conclusion

Both Constant Contact & iContact are good email marketing tools with a lot of features. In some of the features, Constant Contact is a step ahead of iContact. But in some cases, iContact is better. We can see that Contact management, campaign creation, templates, email builder, Integration, and deliverability are better in Constant Contact. It also offers you a refund policy. iContact has better customer service.

If you are a business owner, non-profit organization, etc, you can opt for Constant Contact. If you want quick support, then you can opt for iContact.

Top News of Constant Contact & iContact

• Constant Contact Agrees to Acquire Vision6
• Advanced Intellectual Methods Joins the Constant Contact Global Partner Program
• Endurance Finalizes Constant Contact Acquisition, Lays Off 15% Of The Staff
• SEO software startup Moz acquired by iContact Marketing Corp., 17 years after launching in Seattle
• iContact founder Houghton opens up about $169M exit
• iContact Helps Small Businesses Write Better Email Subject Lines With 501 Real Examples

Top Commercials

Constant Contact

iContact

Sophia Gilbert

Sophia Gilbert is an Email Marketing Specialist and Web Application Expert with 10+ years of experience. She meticulously tested and used most of the email marketing tools & website builders in the real field. Here she is sharing reviews and comparisons of different email marketing tools based on her past experience through different companies where she has worked.