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Constant Contact Vs ActiveCampaign 2024 – 12 Pros & Cons You Should Know

Constant Contact and ActiveCampaign are the two best email marketing tools. Selecting among these two is a little confusing. Constant Contact provides you with all the basic features that are needed for an email marketing tool. on the other hand, ActiveCampaign provides you with some extra features. Below is a detailed comparison between Constant Contact Vs ActiveCampaign. By the end of this comparison, you can decide which one is the right option for you.

Quick Summary

Both ActiveCampaign and Constant Contact has high deliverability to the inbox and the lowest spam rates.

Constant Contact

  1. Affordable
  2. Mobile optimized emails
  3. A good number of Templates
  4. Verifying & Uploading a large number of contacts is quick.
  5. Refund policy
  6. Downgrade plan in one click
  7. 60 -days free trial with limited features

Try Constant Contact


  1. More integrations
  2. Anti-spam policy
  3. Pop-up chatbot
  4. SMS Marketing
  5. Great visual automation
  6. Good Analytics and reporting
  7. Split testing for different versions
  8. Landing page templates
  9. Better Customer Support
  10. 14 -days free trial with limited features
Try ActiveCampaign

What is Constant Contact?

Constant Contact is one of the biggest and oldest email marketing software providers in the world. It started in 1995. Currently, Constant Contact is having over 650,000 customers. It provides you with all the essential features of an email marketing tool. Additionally, it has the features like event management, appointment scheduling, etc. It is used to create websites, email marketing campaigns, analyze marketing campaigns, etc.

Who uses?: Small businesses, Non-profit organizations, etc.

Ease of Use
: Moderate
: 24/7
: 97%
Pricing /mo
: $9.99 – $45
: 350+
: 4/5
Trial Period
: 60
: 350+
Refund Policy
: 30

Try Constant Contact’s 60-days Free trial

What is ActiveCampaign?

ActiveCampaign is a customer experience software that included a sales system, CRM, etc. They have added email marketing automation also. You will get the all the features like sending simple emails to complex multi-step automation. ActiveCampaign is mainly focusing on automation. On its lowest price pricing plan, ie. $9 /month, you will get all the basic features for email marketing. In its higher plan from $49 /month to $258 /month, you can access pro features like lead scoring, A/B testing, Sending SMS, etc.

Who uses?: Large corporate businesses, ECommerce, Those who want Complex automation

Ease of Use
: Moderate
: 24/7
: 97%
Pricing /mo
: $9 – $149
: 150+
: 5/5
Trial Period
: 14
: 800+
Refund Policy
: No

Try ActiveCampaign’s 14-days Free trial


Main Differences

Let’s see the advantages & disadvantages of both platforms

Best & Worst Things Between Constant Contact & ActiveCampaign

  • ActiveCampaign has a visual automation workflow. Whereas Constant Contact has only a simple workflow.
  • Constant Contact has a refund policy. But ActiveCampaign does not have a refund policy.
  • Constant Contact offers you more than 350 stunning email templates. But Activecampaign has only around 150 pre-made email templates.
  • Activecampaign provides you Spam Check feature. Constant Contact doesn’t have that feature.
  • Constant Contact provides you with a 60-days free trial. But ActiveCampaign provides you only a 14-days free trial.
  • Constant Contact provides you with only basic reports. But ActiveCampaigns offers you a better report compared to Constant Contact.

Why should you use Constant Contact over ActiveCampaign?

Here is what is great about Constant Contact

  • There is no contract time in Constant Contact. You can cancel your plan at any time.
  • Verifying & Uploading a large number of contacts is quick.
  • Using Constant Contact, you can create mobile-optimized emails.
  • The constant Contact spam rate is one of the lowest in the Industry.
  • Constant Contact has a Refund Policy.
  • You can upgrade or downgrade the plan anytime with one click.
  • Constant Contact features are affordable compared to ActiveCampaign.

Why should you use ActiveCampaign over Constant Contact?

Here is what is great about ActiveCampaign

  • ActiveCampaign has an anti-spam policy. It will help to your emails won’t be flagged by the email providers by spam reports.
  • Landing page creation is better than in Constant Contact, (But you can use Constant contact website builder for free to create better landing pages than Activecampaign
  • Activecampaign Message: You can add Chatbot automation to your site. That means ActiveCampaign brings your email, Chat, CRM, etc. together.
  • ActiveCampaign has machine learning to improve the marketing result.
  • A Gmail Extension: Sometimes people from your list reply to your emails. With ActiveCampaign’s Gmail extension, you can view all of that person’s information in your sidebar itself.
  • A built-in CRM: This is for $49 and higher plans. If you do any sort of online sales, ActiveCampaign is a clear choice. You can bring leads into your email campaigns, and score those leads based upon links clicked and emails opened.
  • SMS Marketing: This is also for $49 and higher plans. If you want to send a discount code to a customer if you want to alert a sales agent to follow up on a lead. You can do it with SMS marketing.

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In-depth Review

Spoiler Alert!

FeaturesWinnerConstant ContactActiveCampaign
Contact ManagementConstant Contact 5 4.5
Templates & DesignConstant Contact 5 4.5
CampaignsActiveCampaign 4.5 5
Email BuilderActiveCampaign 4.5 5
Automation WorkflowActiveCampaign 4.5 5
Analytics & ReportActiveCampaign 4 5
Split TestingActiveCampaign 4 5
Landing Pages & Website BuilderConstant Contact 5 4.5
PricingConstant Contact 4.5 4
IntegrationActiveCampaign 4.5 5
Customer SupportActiveCampaign 4.5 5

1. Contact Management

>> Constant Contact

Contact Management in Constant Contact is simple. Adding contacts in Constant Contacts has several options. You can create new contacts by entering contacts one by one including name, email, etc. You can copy and paste several contacts at a time from an excel sheet, google Sheets, etc., or from other apps. You can upload files like CSV files, spreadsheets, etc.

Constant contact import contact 1

You can import the contacts from other apps that integrate with Constant contacts. You can import contacts from Shopify, BigCommerce, WooCommerce, etc.

Constant Contact Contact integration
Constant Contact Contact-integration

You can create segments for your customer list. Given below are some segment options for Constant Contact.

Constant contact segments
Constant contact segments

>> Active Campaign

List management in ActiveCampaign is very easy. You can find all the options on the left itself. There you need to click on contacts. From that, you can manage your contacts, Manage Scoring, manage tags, manage exclusion, clean up the list, etc. In ActiveCampaign, you can add the contacts in many ways. You can add contacts manually by adding them one by one, you can import the contacts from CSV files, and you can also copy and paste the contacts.

Activecampaign contacts
Activecampaign adding contacts

You can also import the contacts by using app integration. You can connect to other services like many apps and you can add the contacts automatically. ActiveCampaign is providing you with one more option. That is migration. Its expert migration service will help you to move your contacts from the other marketing automation provider to ActiveCampaign. Then you can create different segments to the contact list and also you can give tags to them. Some of the services are given below.

Activecampaign contacts other services
Activecampaign contacts other services

Key Take-Aways: Managing contacts in Constant contact & ActiveCampaign is pretty similar. Most of the features are similar. But the speed of adding a contact is very quick in Constant Contact compared to Activecampaign.

Winner of Contact Management: Constant Contact

Constant Contact: 1-0 : ActiveCampaign

2. Templates & Design

>> Constant Contact

Constant Contact offers around 350 templates that are easily customizable and responsive in nature. Constant Contact provides you with a feature called Brand Templates. ie. it has AI where you are allowed to scan your website and Constant contact will autogenerate the template of your website color and image! This is really a useful feature and less time taking. You can even create an email campaign using your existing PDF document.

Constant contact templates
Constant Contact Templates

>> ActiveCampaign

ActiveCampaign has around 150+ modern and responsive email templates. You can create stunning and eye-catching emails using ActiveCampaign. You can also write code to create your own email templates. All the templates are responsive and attractive. You can easily edit these templates and change them as your own. There are basic templates, designed templates, Layouts, and past campaigns. And all these templates are again categorized into different categories. So you can easily find a template according to your need. You can also create the templates from the scratch.

Activecampaign Templates
Activecampaign Templates

If you are more focused on text-based tools, then ConvertKit will be a good option for you. You can see the comparison between ConvertKit Vs ActiveCampaign here.

Key Take-Aways: Constant Contact provides a lot of stunning templates and AI tools that autogenerate templates based on your website color theme. This feature is outstanding.

Winner of Templates: Constant Contact

Constant Contact: 2-0 : ActiveCampaign

3. Campaigns

>> Constant Contact

In Constant Contact, everything comes under Campaign. Email, Email automation, Social post, landing pages, etc come under the campaign. Campaign creation in Constant Contact is simple.

Constant contact campaign type
Constant contact campaign type

>> ActiveCampaign

In ActiveCampaign, the campaign creation comes under the campaign option. For creating the campaign, you have to choose the campaign type first. ActiveCampaign provides you mainly with 6 types. They are Standard, Automated, auto-responder, split testing, RSS triggered, and date based.

Activecampaign Campaign Creation
Activecampaign Campaign Creation

Key Take-Aways: Campaign creation is simple in ActiveCampaign compared to Constant Contact. You also have several options to create campaigns in ActiveCampaign.

Winner of Campaign: Activecampaign

Constant Contact: 2-1 : ActiveCampaign

4. Email Builder

>> Constant Contact

Constant Contact templates are easily customizable, and editable. It has drag-and-drop layouts. If you want a unique and completely different template you can add your custom code template. Using Constant Contact you can easily add a poll, Donation, and coupons for your email templates, you can select pre-designed layouts that will help conserve time and provide the proper structure to your template on all devices.

Constant contact email editor
Constant contact email editor text edit

It has also a product picker option from Shopify, WooCommerce, and Eventbrite.

Constant contact product picker
Constant contact product picker

In the editor, in the top right corner, there is an email setting option. From there you can add a subject, Preheader, From name, From address, etc. And after creating the email, you can select the recipients, you can create an A/B test for the subject line, etc. But A/B test is not available in the free trial. And also you can’t schedule the time to send an email campaign with the trial version.

Constant Contact Email settings
Constant Contact Email settings

>> ActiveCampaign

The email builder of ActiveCampaign is cool. There are a lot of options are available in the editor section. The drag and drop options are available. You can add images, links, videos from youtube, etc. You can save a content block and you can also hide a content block from mobile devices. You can also customize the fields the way you want.

Activecampaign editor
Activecampaign editor
ActiveCampaign email builder text editor
ActiveCampaign email builder text editor

You can’t use a free email provider like Gmail as senders’ emails. ActiveCampaign will recommend using custom from your website domain. Because there is a chance for the email marked as spam when we use free email providers.

ActiveCampaign spam check
ActiveCampaign spam check

Key Take-Aways: The email builder of ActiveCampaign is pretty cooler than Constant Contact. It has a spam check feature. It also has better features.

Winner of Email Builder: Activecampaign

Constant Contact: 2-2 : ActiveCampaign

5. Automation Workflow

>> Constant Contact

Email automation is very simple in Constant Contact. You can’t try automation in your free trial. In Constant Contact, automation is coming under the campaign. Constant Contact provides you with 2 types of automation. Single-step automation and Multi-step automation. In Single-step automation, you can create Welcome email templates, Birthday email templates, and Anniversary email templates.

Constant contact automation types
Constant Contact automation types

Constant Contact allows you to create multi-step automation for “when a contact opens an email”, “when a contact clicks one of your email links”, “when a contact joins a specific list” and “your contact made their first purchase”. That means in Constant Contact, automation is based on user engagement. After you select any automation trigger, you have to create a new campaign or select an existing campaign. Then you can adjust the time. Likewise can go on adding your emails as many as you want.

Constant Contact does not provide any visual automation. There is only step-by-step automation is available.

Constant contact multi-step automation
Constant contact multi-step automation

>> ActiveCampaign

ActiveCampaign is more focused on its Automation. Automation is the feature that makes ActiveCampaign powerful. It provides you with 100+ automation templates. To create automation, you have to provide the web page URL or Landing page. ActiveCampaign provides you with a visual automation workflow. You can do anything using ActiveCampaign’s Automation. Because it has no limit. You can send emails, SMS, site message, notification mail, etc. You can create various conditions and workflows. You can also create various tasks with the help of plenty of apps. You can create automation from the scratch also.

Key Take-Aways: Automation of ActiveCampaign is far better in ActiveCampaign compared to Constant Contact. ActiveCampaign has a Visual automation workflow. You can create complex workflows. Constant Contact has only a simple workflow.

Winner of Automation: ActiveCampaign

Constant Contact: 2-3 : ActiveCampaign

6. Analytics & Report

>> Constant Contact

The reporting of Constant Contact is given below. It provides you with all the basic reporting like Open rate, Unopened rate, Click rate, and Bounce rate. You can also see that the opening and click happens on Desktop or Mobile. Recently Constant Contact launched Sales Accelerator. It is an all-in-one CRM platform. It costs $399 /mo.

>> ActiveCampaign

The Analytics and Reporting of ActiveCampaign are better when compared to Constant Contact. By using ActiveCampaign, we can see the open rates, Click rate, Unsubscribed rate, click-maps, page visits, geo-tracking, etc. You will also get a report of the sales performance because ActiveCampaign has an in-built CRM. If you are integrated with eCommerce websites like Shopify, WooCommerce, etc. you will get its report also. But you have to upgrade to the $9 plan or more.

Activecampaign Analytics Report
Activecampaign Analytics Report

Key Take-Aways: Analytics & Report is better in ActiveCampaign when compared to Constant Contact. You will get advanced reporting in ActiveCampaign. But reporting of Constant Contact is very simple.

Winner of Analytics & Report: ActiveCampaign

Constant Contact: 2-4 : ActiveCampaign

7. Split Testing (A/B Testing)

>> Constant Contact

Split Testing of Constant Contact is very limited. You can test only the subject line.

Email Split Testing or A/B testing
Email Split Testing or A/B testing

Subject lines are the expressive part of the email, if your subject line is neat and clear you will get more openings, here variation A is will reach 50% of the audience/contacts, likewise variation B.  You need to have an email plus version ($45) to avail of this feature completely.

Constant Contact Split Testing results
Constant Contact Split Testing results

>> ActiveCampaign

Split Testing is better in ActiveCampaign when compared to Constant Contact. You can set up five different versions of your email using ActiveCampaign. You can test the subject line, overall design, email content, etc.

ActiveCampaign split test
ActiveCampaign split test

Key Take-Aways: Constant Contact has A/B testing that is only for the Subject line. But in ActiveCampaign, you can A/B test various options like Subject line, content, overall design, etc.

Winner of A/B test: ActiveCampaign

Constant Contact: 2-5 : ActiveCampaign

8. Landing Pages & Website Builder

>> Constant Contact

Constant Contact allows you to create Landing pages. And also you can easily get information from new contacts with pop-up, inline, and landing page sign-up forms. You can create sign-up forms and pop-ups on landing pages using OptinMonster. You can create a new landing page or you can use an existing landing page to get more subscribers. You can also use Facebook lead ads to capture the attention of customers. Features of Landing page creation are very limited. You can choose the fields to show, text, theme, and color in Constant Contact. But styling option is limited. You can only change the background color and font style.

Constant contact sign-up forms
Constant contact sign-up forms

However, Constant Contact has its own AI website builder. There you can create stunning Landing pages. or you can connect to your own custom domain. Constant Contact’s Website Builder is great. You don’t have to pay any extra money for that. Using its website builder, you can create beautiful web pages, Landing pages, you can create your store, and also you can connect your own custom domain.

Constant Contact Website builder
Constant Contact Website builder

>> ActiveCampaign

Creating sign-up forms in ActiveCampaign is pretty cool in ActiveCampaign. But these Landing page creations are available for only $49/ month or higher plans. There are around 50 templates in ActiveCampaign you can choose from. All are vibrant and stunning templates. Landing page templates are different from Email builder templates. But features are pretty similar. Both have drag and drop features with different content blocks.

Activecampaign landing page
ActiveCampaign landing pages

Key Take-Aways: The landing page and Website creation in Constant Contact is super cool. Sign-up form creation is basic. Even though we can create stunning Landing pages using Constant Contact’s website builder.

Winner of Landing page & Website Builder: Constant Contact

Constant Contact: 3-6 : ActiveCampaign

9. Pricing Comparison

Tablewise Pricing Comparison of Email Plus Plan based on the number of customers of both Constant Contact & ActiveCampaign is given below.

No. of CustomersCompanyPrice (Email Plus Plan)
0 – 500Constant Contact =>
Activecampaign =>
$45 /mo
$49 /mo
501 – 1000Constant Contact =>
Activecampaign =>
$70 /mo
$49 /mo
1001 – 2500Constant Contact =>
Activecampaign =>
$70 /mo
$99 /mo
2501 – 5000Constant Contact =>
Activecampaign =>
$95 /mo
$149 /mo
5001 – 10,000Constant Contact =>
Activecampaign =>
$125 /mo
$229 /mo
10,000 – 25,000Constant Contact =>
Activecampaign =>
$225 /mo
$379 /mo

>> Constant Contact

Constant Contact has mainly 2 plans. Email Plan and Email Plus Plan. It does not have a free version. It only has a 60-days free trial. The free trial of Constant Contact is very basic. It only allows you to send emails and nothing more. The Pricing plan of Constant Contact is given below.

Email Plan: $9.99 /month => Unlimited emails, 300+ email templates, Customer list growth tools, Real-time reporting, Social posting, Subject line A/B testing, Live phone & Chat support, and Shoppable landing pages, Ecommerce marketing polls, etc.

Email Plus Plan: $45 /month => Email Marketing automation, Dynamic content, Customizable pop-up forms, surveys & event registration, Personalized kickoff call, Ecommerce segmentation, etc.

Constant Contact pricing

>> ActiveCampaign

ActiveCampaign doesn’t have a free version. It only has a 14-day free trial. The Pricing plan of ActiveCampaign is given below.

Lite: $9 /month Marketing Automation, Email marketing, site & event tracking, Campaign & automation reporting, Chat & Email support, Lead capture forms, etc.

Plus: $49 /month Features of Lite plan + Landing page, Advanced performance reporting Automation map, built-in CRM, Contact & Lead scoring, SMS sending, etc.

Professional: $149 /month Plus plan features + Split automation, Sales engagement automation, Site message, Predictive sending, Pro implementation service, etc.

Enterprise: $258 /month Features of Professional plan + HIPAA compliance, Create custom object via API, Customize your mail server domain, Custom SMS number, Phone support, custom marketing strategy, etc.

Activecampaign Pricing
Activecampaign Pricing

Refund Policy

Constant Contact provides you refund policy. If you are not satisfied with Constant contact, within the first 30 days of your first payment, you can request for refund. But ActiveCampaign does not provide a refund policy with any plan.

Key Take-Aways: Pricing is affordable in Constant Contact when compared to Activecampaign. They are providing a Refund. And also you can easily downgrade the plan from higher plans.

Winner of Pricing: Constant Contact

Constant Contact: 4-6 : ActiveCampaign

10. Integration

>> Constant Contact

Constant Contact has around 350 integrations. That is amazing. All the integrations are filtered into different categories like Ecommerce, CRM, Event management, etc. So you can easily find the apps.

Constant contact integration
Constant contact integration

>> ActiveCampaign

ActiveCampaign supports over 800 integrations. It is integrated with popular apps and websites like Shopify, Squarespace, WordPress, Woocommerce, etc. It also integrates with Zapier and helps to build APIs.

Activecampaign integration
Activecampaign integration

Key Take-Aways: ActiveCampaign has more Integration when compared to Constant Contact. Constant Contact has around 350 integrations. But in ActiveCampaign there are around 850 integrations.

Winner of Integration: ActiveCampaign

Constant Contact: 4-7 : ActiveCampaign

11. Customer Support

>> Constant Contact

Constant Contact supports various features like Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, and Chat. But customer service is not that good.

>> ActiveCampaign

The customer support of ActiveCampaign is pretty good. You can access customer support via email, and live chat, with the knowledge base, and tutorials are also available.

Key Take-Aways: Customer support is better in Activecampaign compared to Constant Contact. You will get good customer support by using ActiveCampaign. In Constant Contact customer support is not that good.

Winner of Customer Support: ActiveCampaign

Constant Contact: 4-8 : ActiveCampaign

Constant ContactActiveCampaign
Found inStarted in 1995.
Headquarted in Waltham, Massachusetts, United States
Started in 2003.
Headquarted in Chicago, Illinois, US
Customer GeographyConstant Contact is getting around 80% traffic from USA and Canada.
ActiveCampaign is getting around 55% traffic from the USA and Australia. Given below is the customer geography of ActiveCampaign.
Activecampaign audience geography
Organic Traffic Vs Paid TrafficConstant Contact is getting traffic from around 90% organic keywords & 10% paid keywords.
Constant contact keyword
ActiveCampaign is getting traffic from around 85% organic keywords and about 15% paid keywords.
Activecampaign keyword
Top WebsiteThe top websites that use Constant Contact are given below.
>> Treat Cupcake Bar
>> Soluna Garden Farm
>> Good Boston Living
>> Lovin’ Spoonfuls
>> Siena Farms
The top websites that use ActiveCampaign is given below.
>> Mandatory
>> Consequence
>> euronews
>> Eluniverso
>> Brighteon

Alternatives of Constant Contact & ActiveCampaign

>> ConvertKit

>> Mailchimp

>> Campaign Monitor

>> Salesforce Marketing Cloud

>> Emma

>> MailerLite

>> Moosend

>> Benchmark

>> SendInBlue

>> GetResponnse

Let’s compare the Email Marketing features of Constant Contact & ActiveCampaign.

Email Marketing FeaturesConstant Contact
($9.99 /mo)
($9 /mo)
Constant Contact
($45 /mo)
($49 /mo)
Users5 Users1 UserUnlimitedUp to 25 Users
Drag & Drop Editor
HTML Editor
Template Library
125 + Templates

A/B Split Testing
For the Subject line only

For the Subject line only
Split automation
For $149 /mo
Apps & Integration
Advanced Tracking & Reporting
Site and Event Tracking, Campaign and Automation Reporting,

Advanced performance reporting, Task Reporting, Advanced Mobile Reporting

Ecommerce marketing
Customizable pop-up forms
SMS marketing
With EZ Texting integration

With EZ Texting integration
SMS Service Follow-ups
In-depth reporting
Predictive analytics
For $149 /mo
Built-in CRM
For $399 /mo
Create invoices
Lead Scoring
Contact Management
Sign-up forms
Contacts list import from Gmail, Outlook, etc.
List segmentation
Ecommerce Segmentation
Visual automation Workflow
List Building tools & Welcome emails
Smart Sending
Dynamic content
Automated Email Welcome series
Automated email behavioral series
Landing Pages
Custom Branded landing pages
Shoppable landing pages
50+ Templates
Landing page creation & Hosting
Logo Maker
Customer Support
Phone Support
For $259 /mo

For $259 /mo
Email/Help Desk
24/7 (Live Rep)
Knowledge Base
Live Online
Cloud, SaaS, Web-Based
Desktop – Mac
Desktop – Windows
Desktop – Linux
Desktop – Chromebook
On-Premise – Windows
On-Premise – Linux
Mobile – Android
Mobile – iPad
Mobile – iPhone


In my opinion, ActiveCampaign is better than Constant Contact. ActiveCampaign is a little costlier than Constant Contact. Even though, its plan starts from $9 /mo. However, it is worth it if your business is already scaled up. You will get a lot of advanced features by using ActiveCampaign. If you need a better Visual automation workflow, and better customer service, you can opt for ActiveCampaign.

If you have a small business or non-profit organization, you can opt for Constant Contact. If you have large corporate businesses, ECommerce, or those who want Complex automation and better customer service, then you can opt for ActiveCampaign.

Try Constant Contact 60-Day Free Trial
Try ActiveCampaign 14-Day Free Trial

Top News of Constant Contact & ActiveCampaign

Top Commercials

Constant Contact


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