Email Marketing is one of the most powerful marketing tools in the industry. Email marketing has the highest ROI of all the marketing channels. Email marketing is used not only for sending emails. You can do a lot more with Email marketing. You can set up Campaigns, you can grow your audience by segmenting them and sending out emails. You can create visual automation workflows, etc. There are so many email marketing tools out there in the industry which is competing daily. All of them have their own uniqueness. Here I reviewed the 16 best email marketing platforms in the industry.
The Best Email Marketing Platforms of 2022
- GetResponse – Best for automation & Live Chat
- ConvertKit – Text-Based emails
- ActiveCampaign – Best for Automation
- MailChimp – For all types of businesses
- Constant Contact – Best for creating templates & Campaigns.
- Omnisend – Best for eCommerce websites
- Moosend – Best for creating professional & Custom emails.
- MailerLite – Best for affordability & Ease of Use
- iContact – Best for creating & tracking email campaigns.
- AWeber– Best for creating mailing lists & capture data into them.
- Sendinblue – Best for Trigger-based and transactional emails
- Drip – Best for Automation
- Klaviyo – Best for eCommerce websites
- HubSpot – Best for CRM
- Wix Ascend – Best for Wix websites
- Squarespace Email Marketing – Best for Squarespace websites.
Let’s see the detailed review of the Best Email Marketing Platforms.
1. GetResponse
GetResponse is an all-in-one email marketing platform where you can send stunning emails to your customers. Using GetResponse, you can grow your audience, through Email Marketing, Landing pages, Website Builders, Webinars, and Marketing automation. It also has so many features such as Autoresponders, Email Analytics, Transactional emails, etc. It has advanced marketing automation. We can call GetResponse an Omni channel marketing tool. Because it has also SMS marketing.
Who uses?: Solopreneurs, eCommerce Businesses, Small & Medium businesses.
Pros
- GetResponse has attractive templates
- has an anti-spam policy. It will help to your emails won’t be flagged by the email providers by spam reports.
- Great visual automation workflow.
- In-built Live Chat feature.
- Perfect timing & Time travel features.
- Split test up to 5 versions
- Affordable & Free version with basic features.
- GetResponse has in-built webinar features like Live Webinars, On-demand webinars, Paid Webinars, Webinar funnels, etc.
Cons
- Simple email reporting
- Does not have an in-built CRM.
- No phone support is available in GetResponse.
- Some of the features like webinars, SMS marketing, etc are comes under a high pricing plan.
The Email propagation of websites that use GetResponse is given below. In the cross mark (❌) area, the email will deliver slowly.
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Pricing
GetResponse has mainly 4 plans. It has also a free version with basic features. The pricing plan (12 months) of GetResponse based on 1000 contacts is given below.
Free: $0 /mo => For 500 contacts, Unlimited Emails, Newsletter, Visual email editor, Click tracking, Custom HTML, Promo codes, manual creator, Spam check, 1 Landing page, etc.
Email Marketing Plan: $15.58 /mo => For 1000 contacts, Inbox preview, A/B Testing, RSS to email, Google Analytics Tracking, Scheduling, Birthday emails, Welcome emails, Autoresponders series, 24/7 Chat support, Add tagging, etc.
Marketing Automation Plan: $48.38 /mo => Perfect Timing, Time travel, Product Box, Build from scratch, Drip campaigns, Click & open followups, Contact tagging, Event-based automation, Dynamic segmentation, Split automation, etc.
Ecommerce Marketing Plan: $97.58 /mo => eCommerce tracking, Recommended Products, Abandoned cart trigger, Abandoned Cart trigger, Purchase automation, eCommerce tracking, Segmentation based on eCommerce, Abandoned order recovery, etc.
2. ConvertKit
ConvertKit is one of the fastest-growing email marketing companies in the world. It is easy to use, its visual automation workflow is great, and so many other features make ConvertKit unique. They are providing customizable landing pages and sign-up forms. If you need only simple email campaigns, then ConvertKit will be a good option. ConvertKit is mainly focused sending on text-based emails. You can try ConvertKit for free. ConvertKit provides you with a free version. If you are an author, blogger, or have a small business, use ConvertKit.
Who uses?: Single business owners, Bloggers, and Content marketers.
Pros
- They have Built-in lead capture pages:
- More versatile forms
- Built-in email Sequences: ConvertKit has more options in its form builder than Constant Contact does.
- It has an easy-to-use editor for simple emails. ConvertKit makes it very easy to compose plain emails or text-based emails.
- They have an interface for adding and uploading images.
- Better automation.
Cons
- Less number of templates.
- Only basic analytics and reporting.
- Less integration.
The Email propagation of websites that use ConvertKit is given below. In the cross mark (❌) area, the email will deliver slowly.
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Pricing
ConvertKit has a free version and as well a paid version. The Pricing plan of ConvertKit based on 300 subscribers is given below.
Free: Unlimited landing pages & forms, Send email broadcast, Sell digital products & Subscription, Community support
Creator: $9 /month Features of Free plan + Free migration from another tool, Automated funnels & Sequences.
Creator Pro: $25 /month Creator plan features + Facebook custom audience, Newsletter referral system, Subscriber scoring. Advanced reporting.
3. ActiveCampaign
ActiveCampaign is a customer experience software that included a sales system, CRM, etc. They have added email marketing automation also. You will get the all the features like sending simple emails to complex multi-step automation. ActiveCampaign is mainly focusing on automation. ActiveCampaign is a little costlier. Even though, its plan starts from $9 /mo. However, it is worth it if your business is already scaled up.
On its lowest price pricing plan, ie. $9 /month, you will get all the basic features for email marketing. In its higher plan from $49 /month to $258 /month, you can access pro features like lead scoring, A/B testing, Sending SMS, etc. You will get a lot of advanced features by using ActiveCampaign. If you need a better Visual automation workflow, and better customer service, you can opt for ActiveCampaign.
Who uses?: Large corporate businesses, ECommerce, Those who want Complex automation.
Pros
- ActiveCampaign has an anti-spam policy. It will help to your emails won’t be flagged by the email providers by spam reports.
- Activecampaign Message: You can add Chatbot automation to your site.
- ActiveCampaign has machine learning to improve marketing result.
- It has a built-in CRM
- ActiveCampaign has SMS marketing.
- Better analytics & Report.
Cons
- Does not have a refund policy.
- A little expensive when compared to other tools.
- The free version is not available.
The Email propagation of websites that use ActiveCampaign is given below. In the cross mark (❌) area, the email will deliver slowly.
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Pricing
ActiveCampaign doesn’t have a free version. It only has a 14-day free trial. The Pricing plan of ActiveCampaign is given below.
Lite: $9 /month Marketing Automation, Email marketing, site & event tracking, Campaign & automation reporting, Chat & Email support, Lead capture forms, etc.
Plus: $49 /month Features of Lite plan + Landing page, Advanced performance reporting Automation map, built-in CRM, Contact & Lead scoring, SMS sending, etc.
Professional: $149 /month Plus plan features + Split automation, Sales engagement automation, Site message, Predictive sending, Pro implementation service, etc.
Enterprise: $258 /month Features of Professional plan + HIPAA compliance, Create custom object via API, Customize your mail server domain, Custom SMS number, Phone support, custom marketing strategy, etc.
4. MailChimp
Mailchimp is a general email marketing tool. Since Mailchimp’s free plan is popular and beginner-friendly. Mailchimp has so many features. But most of them are extremely priced and are suitable for large-scale corporate businesses. The highest number of users are beginners who are just started to learn. That’s why Mailchimp contributes the highest number of spam emails. Mailchimp has a lot of functionalities. It has a free version. All the basic features are included in the free version itself. The email builder of Mailchimp has a lot of options. You can easily navigate from one to another.
Who uses?: Large corporate businesses, Small businesses, Universities, Local clubs, etc.
Pros
- Email builder is simple and easy to use.
- MailChimp support 250+ integrations.
- You will get a free Mailchimp domain for all plans.
- Built-in Analytics: Mailchimp provides you with built-in analytics that offers you a real-time analysis of your campaign performance.
- Marketing CRM: Mailchimp provides you with marketing CRM, there you will get a detailed review of your customer.
- The mobile app is available.
Cons
- Pricing is based on list subscribers.
- Default templates are outdated.
- You won’t get automation in its free plan.
- Most of the students and beginners will use MailChimp’s free plan & first plan. And also it provides unlimited emails. There are a lot of IP addresses flagged. So, there is a high chance for your email to go to spam.
The Email propagation of websites that use MailChimp is given below. In the cross mark (❌) area, the email will deliver slowly.
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Pricing
The pricing plan of MailChimp is given below.
Free: Marketing CRM, Creative Assistant, Website builder, Mailchimp domain, and Forms & landing pages.
Essential: $9 /month: Email and landing page template, Customer journey builder, custom branding, A/B testing, 24/7 email, and also chat support.
Standard: $14 /month: Customer journey builder and Branching points, Send time optimization, Behavioral targeting, Custom templates, and also dynamic content.
Premium: $299 /month: This plan is for expert builders. Advanced segmentation, Multivariate testing, comparative reporting, Unlimited seats & role-based access, and phone support.
5. Constant Contact
Constant Contact is one of the biggest and oldest email marketing software providers in the world. It started in 1995. Currently, Constant Contact is having over 650,000 customers. It provides you with all the essential features of an email marketing tool. It also has features like event management, appointment scheduling, etc. It is used to create websites, email marketing campaigns, analyze marketing campaigns, etc. Constant Contact is good for small businesses or non-profit organizations. So, If you have a small business or non-profit organization, you can opt for Constant Contact.
Who uses?: Small businesses, Non-profit organizations, etc.
Pros
- There is no contract time in Constant Contact. You can cancel your plan at any time.
- Verifying & Uploading a large number of contacts is quick.
- Using Constant Contact, you can create mobile-optimized emails.
- The constant Contact spam rate is one of the lowest in the Industry.
- Constant Contact has a Refund Policy.
- You can upgrade or downgrade the plan anytime with one click.
Cons
- It is difficult to delete your account. You have to call the support team.
- The newsletter comes under its higher plan and is expensive compared to other tools.
- It has only a simple automation workflow.
- It does not have a spam check feature.
- You will get only basic analytics and reporting.
The Email propagation of websites that use Constant Contact is given below. In the cross mark (❌) area, the email will deliver slowly.
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Pricing
Constant Contact has mainly 2 plans. Email Plan and Email Plus Plan. It does not have a free version. It only has a 60-days free trial. The free trial of Constant Contact is very basic. It only allows you to send emails and nothing more. The Pricing plan of Constant Contact is given below.
Email Plan: $9.99 /month => Unlimited emails, 300+ email templates, Customer list growth tools, Real-time reporting, Social posting, Subject line A/B testing, Live phone & Chat support, Shoppable landing pages, Ecommerce marketing polls, etc.
Email Plus Plan: $45 /month => Email Marketing automation, Dynamic content, Customizable pop-up forms, surveys & event registration, Personalized kickoff call, Ecommerce segmentation, etc.
6. Omnisend
Omnisend is a powerful marketing platform. It is an Omnichannel marketing tool. Omnisend is focused on eCommerce email marketing and SMS marketing. It supports not only the marketing of Email but also SMS, push-notification, pop-ups, WhatsApp, Facebook, Google ad integration, etc. So we can call Omnisend an “all-in-one marketing tool”. Omnisend provides Mailchimp’s similar features at an affordable price.
Omnisend is the best email marketing tool for both beginners as well as experts. It is an Omnichannel marketing tool. It has stunning UI and it is very easy to use. Its email builder is also amazing. You will get so many stunning templates there. You will have so many features on the free plan itself. And also its paid plans are affordable when compared to other competitors. Customer support is also good even for the free version. It is one of the best email marketing tools with outstanding features at an affordable price.
Who uses?: Small business, Large eCommerce business.
Pros
- You can send SMS as well as MMS
- Omnisend’s Product picker option is attractive.
- Omnisend is very user-friendly.
- The UI design is pretty good.
- Harnessing the facility of automation is straightforward, and you’ll save a lot of time!
- Omnisend’s customer support is very good.
- Best for beginners
- Most of the keywords they are using are organic keywords. Only 13% of the keywords are paid.
Cons
- Omnisend has limited template designs when compared to other competitors.
- You can use only professional email.
- Whenever you launch a social media campaign, you need to input data from the scratch every time.
- There is no customizable theme for special days.
- There are no saveable content blocks.
The Email propagation of websites that use Omnisend is given below. In the cross mark (❌) area, the email will deliver slowly.
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Pricing
Omnisend has mainly 3 plans. The pricing plan of Omnisend is given below.
Free: Reach up to 250 contacts, 500 emails/mo, Up to 60 SMS, and Up to 500 Web push notifications. And also, includes all the basic features like automation, segmentation, etc.
Standard: $16/month. Free plan features + up to 500 contacts, 6000 email/mo, Up to 60 SMS, and Unlimited web push notification,24/7 chat support, customer success manager.
Pro: $59/month Standard plan features + unlimited SMS, around 4000 SMS, advance reporting, 24/7 priority support.
7. Moosend
Moosend is an easy-to-use email marketing platform. It is user-friendly as well as perfect for budget-friendly. It is useful for small business organizations without a heavy price tag. It is a powerful email marketing and automation platform with powerful features. Its Headquarters is in London, England.
Moosend is a good email marketing tool with a lot of features at an affordable price. It is very easy to use and its UI is user-friendly. Even if it has only limited email templates, they all are stunning. Its customer support is also good. It is good for beginners.
Who Uses?: Beginners
Pros
- User-friendly interface and functionalities like Mailing lists, automation, and landing pages are very easy to use.
- The reporting tools and the analytics gives you a detailed report about your campaigns including users’ every move.
- Automation workflows are powerful when compared to similarly-priced competitors.
- You will get a chance to try most of the paid features in the free plan.
- Unlimited custom data fields and segments can be created on this platform.
- Everything is easy to use.
Cons
- Only 70 pre-designed emails.
- hird-party integration in Moosend is limited when compared to other tools.
- In free plans, customer support is limited. (Only available 5 days a week)
The Email propagation of websites that use Moosend is given below. In the cross mark (❌) area, the email will deliver slowly.
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Pricing
Free: 1000 subscribers, Unlimited emails, You will get Sign-up and Subscription forms, all the Branding and Designing experience, Marketing automation, etc.
Pro ($9 /mo): Landing pages, Transactional emails, Live chat support, etc. And also you will get a 5 members team. This price is the cheapest literally on the internet for this type of functionality.
Enterprise Plan: If you have more than 50,000 subscribers, then go for a custom plan. You will get all the features in the Custom plan.
8. MailerLite
MailerLite is one of the best and most affordable email marketing tools in the Market. Its interface is pretty cool and it is easy to use. You will get most of the features of email marketing in its free version. MailerLite focused on providing more features at a low cost to its customers. If you are a small business owner, non-profit organization, etc, you can opt for MailerLite. Because it is affordable when compared to other tools. Its free version includes most of the features including automation. And also they are providing a 14-days free trial with most of the premium features like Newsletter templates, Promotion pop-ups, Click maps, Live chat, etc. within the free plan.
Who uses?: Beginners, Small business organizations.
Pros
- MailerLite is more affordable.
- In its free version, you will get most of the features. And also they are providing a 14-days free trial with most of the premium features like Newsletter templates, Promotion pop-ups, Click maps, Live chat, etc. within the free plan.
- It is easy to use and easy to set up.
- There are some special blocks like Coupons, Countdown, applications, events, etc. present in the Email builder.
- Automation is available in the free version.
Cons
- Basic analytics & reporting
- Basic marketing automation.
The Email propagation of websites that use MailerLite is given below. In the cross mark (❌) area, the email will deliver slowly.
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Pricing
MailerLite is one of the affordable email marketing tools. Its pricing depends on the number of subscribers.
Free: Drag & Drop editor, Landing pages, Email automation, Segmentation, A/B testing, Email Campaign reports, Integration, etc.
Premium Plan: A/B split testing, Unlimited domains, Create templates, Click maps, Open by location, Auto-resend, Promotional pop-ups, Newsletter templates, etc.
9. iContact
iContact is one of the best email marketing tools for creating and tracking email campaigns. It is mainly web-based. It is designed for all types of businesses. Besides all the basic features of the email marketing tool, iContact provides you with Spam check, social media integration, multiple customizable email templates, etc. iContact has better customer service.
Who uses?: Small businesses, Freelancers, Entrepreneurs, etc.
Pros
- iContact provides you with a Spam Check feature.
- You will get better customer support.
- Using iContact, you can create non-opener segments with rolling time frames.
- Kickbox account is an add-on of iContact. Using a Kickbox account, you can easily verify the email address within your iContact account.
- iContact provides you a 20% Discount for nonprofit organizations.
Cons
- Less number of Templates.
- iContact does not have a refund policy.
- iContact, you can’t create shoppable landing pages.
The Email propagation of websites that use iContact is given below. In the cross mark (❌) area, the email will deliver slowly.
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Pricing
The pricing of iContact depends on its customer list. When your list size increases, the price will also increase. The number of emails sends /month also depends on your customer number. ie. you can only send 6 times your customer number. iContact has mainly 2 Pricing Plans. They are Free and Advanced.
Free Plan: $0 /month => 500 contacts, 2,000 emails /month, Single hosted landing page, Email support etc.
Advanced Plan: $20 /month => Upto 1500 contacts, Unlimited emails, Unlimited hosting landing pages, Multiple users, Smart sending, Marketing automation, Live chat & Support, etc.
10. AWeber
AWeber is an affordable email marketing tool. You will get the all the features like sending simple emails to complex multi-step automation. AWeber is mainly focusing on small business organizations. On its free plan, you will get all the basic features for email marketing. In its higher plans, you can access pro features like Email split testing, Behavioral automation, Email sales tracking, etc. It will help to create responsive landing pages, send instant push notifications, and more.
Its paid plan starts from $16 /mo. You will get all the basic features including automation from its free version. You will get a lot of advanced features by using AWeber. If you need a better Visual automation workflow, better customer service, more integration, more templates, etc. you can opt for AWeber.
Who uses?: Small businesses.
Pros
- It has a free version. Within the free version, you will get most of the features including automation.
- It has a visual automation workflow.
- Better analytics & Reporting.
- AWeber provides you with more integration. It has around 800+ in-built integrations.
- AWeber has better customer support.
- AWeber provides you with more templates. It has around 700+ email templates as well as Landing page templates.
- AWeber has a stock image library. It contains 6000+ images.
Cons
- Multiple segments can’t be included or excluded while sending email newsletters.
- It does not have A/B Testing.
- Some templates are a bit outdated.
The Email propagation of websites that use AWeber is given below. In the cross mark (❌) area, the email will deliver slowly.
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Pricing
AWeber has mainly 2 Pricing Plans. Free Plan and Pro Plan. The pricing of AWeber depends on the number of customers. And also AWeber is cheaper when compared to other email marketing tools. You will get most of the features in the Free Version itself.
Free Plan: $0 /mo => 500 subscribers, 3000 emails /mo, Newsletters, Email Automation, Dynamic content, Thousands of professional images, Sell Products, Unlimited landing pages, Google Analytics, Sign up forms, etc.
Pro Plan: Starting from $16/ mo => Email split testing, Behavioral automation, Cart abandonment / Purchase tagging, Branded click-tracking links, Sign-up form split testing, Save and send to custom segments, Advanced message analytics, Email sales tracking, etc.
11. Sendinblue
Sendinblue is an email marketing platform developed to ease the digital automation of email marketing on a budget for small-to-medium businesses. This is the all-in-one solution for small-to-medium businesses where it provides Marketing automation, SMS, Transaction Emails, Email campaigns, and many more. It has a comprehensive feature set that includes CRM, Landing pages, and Facebook ads at a competitive price.
Sendinblue help to keep your contact engaged and increase your sales using target workflow and scoring. You can easily design your emails and Abandoned Cart Workflow. Along with that, it provides integrated plugins such as woo-commerce, WordPress, Salesforce, Magento, etc.
Who uses?: Small Business, Marketing & Advertising agency
Pros
- The pricing is comparatively low. You can send up to 20,000 emails for unlimited contacts for just $25 /mo.
- The automation workflow is cool and also, and it is easy to create a workflow in Sendinblue.
- You can send SMS along with transactional emails.
- You will get a free CRM tool in Sendinblue.
- You will get better customer support.
- Sendinblue is good for eCommerce websites.
Cons
- There is only 10 integrations rea available in Sendinblue.
- Only 40+ Templates are available.
- You can send only 300 emails in the free version.
The Email propagation of websites that use Sendinblue is given below. In the cross mark (❌) area, the email will deliver slowly.
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Pricing
Free: $0 /mo => Unlimited Contacts, Up to 300 emails per day, SMS marketing, Advanced segmentation, Customized sign-up forms, Sales CRM, Workflow editor, Automation for up to 2000 contacts, Email support, etc.
Lite: $25 /mo => Free features + 20000 emails, A/B testing, remove Sendinblue logo, advanced statistics, etc.
Premium: $65 /mo => Lite Features + Marketing Automation, Facebook ads, Landing pages, Multi-user access, Telephone Support, etc.
12. Drip
Drip is a unique email marketing tool that is mainly focused on the eCommerce business. Not only eCommerce businesses can use the Drip. Those who don’t have an online store also can use all the features of Drip. With less amount of time, you can create beautiful emails, and there are so many templates also available. Workflow creation is also easy. But the workflow templates are more focused on eCommerce. With the email, you also send SMS using Drip.
Who Uses?: eCommerce Business, Small Business
Pros
- Creating automation workflows is simple in Drip. It has an advanced automation builder.
- It is easy to set up and easy to use. The UI of Drip is attractive.
- Email pruning features are advanced. You can easily cut out the customers from the list.
- You can send scarcity emails easily using drip and you can encourage your customers to make the purchase before an offer or discount ends.
- You will get good training material.
- You will get better customer support.
Cons
- The drip is a bit expensive. Whatever your customer list is, you have to pay $39 for up to 2500 customers.
- You can’t create landing pages using Drip. You have to integrate with Leadpages.
- Integration is very limited.
- You can’t perform split testing for the email content.
The Email propagation of websites that use Drip is given below. In the cross mark (❌) area, the email will deliver slowly.
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Pricing
First Plan: $39 /mo => Upto 2500 contacts, Unlimited Emails, Email support, Omnichannel marketing, Pre-built Playbooks, Deep customer segmentation, 100+ Integration, Smart A/B testing, etc.
Second Plan: $49 /mo => 2501 – 3000 Contacts, + All features
Third Plan: $59 /mo => 3001 – 3500 Contacts, + All features and so on Up to $1,999 /mo for 180,000 contacts.
13. Klaviyo
Klaviyo is also a powerful email marketing platform that helps to deliver a more personalized experience to their e-commerce customers. It is a cloud-based email marketing platform. You will get it for free. If you are an email marketing expert, then you can opt for Klaviyo.
Who uses?: Advanced eCommerce marketers
Pros
- Klaviyo has stunning email templates. It has around 70 themed templates, around 20 basic templates, and so many newsletter templates.
- Klaviyo’s platform has simple UI. So it is very easy to catch options and easy to navigate from one option to another.
- You can track customers individually. And you can see the journey of the customer.
- You can create a visual map of emails that you want to send.
- A/B test – You can do a split test and see which of the format is performing well.
- There are a lot of segmentation options in Klaviyo.
- Klaviyo has app push notifications for iOS.
Cons
- Klaviyo does not have integrated automation.
- We can’t upload videos on YouTube.
- Klaviyo is a little costlier.
The Email propagation of websites that use Klaviyo is given below. In the cross mark (❌) area, the email will deliver slowly.
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Pricing
Klaviyo has mainly 3 Pricing Plans. It has a free plan and also paid plans. It is given below.
Free Plan => $0 /mo: Upto 250 Contacts, 500 emails, Email support, 150 free monthly SMS/MMS credits
Email Plan => $20 – $60 /mo: 215 – 500 Contacts, 5000 monthly emails, Email & Chat support
251 Subscribers – $20 per month, Unlimited emails, Email & Chat support
1001 Subscribers – $45 per month
2001 Subscribers – $60 per Month, 2,500 contacts.
SMS
$0.01 per SMS
14. HubSpot
HubSpot is a complete solution for your marketing needs. All the marketing tool features are available within this platform. It is integrated with plenty of platforms. It has a free version and also paid version. At its lowest price, $45 /month, you will get all the basic features for email marketing. In its higher plan from $800 /month to $3,200 /month, you can access pro features like lead scoring, A/B testing, Sending SMS, etc. HubSpot has features beyond email marketing and automation such as CRM.
HubSpot is the best email marketing tool with plenty of stunning features. But HubSpot is very expensive compared to others. It is suitable for large business organizations. If you have a large business, then you can opt for HubSpot.
Who uses: Large corporate business only
Pros
- HubSpot has a lot of training materials and tutorials.
- It has a visual automation workflow.
- It has a free version.
- HubSpot provides you with duplicate management. That means using Artificial Intelligence will identify and merge duplicate records.
- HubSpot has great customer service.
- SEO Recommendation & Optimization: HubSpot will identify SEO issues of your website and learn how to optimize your pages to get more organic traffic.
- Multi-language Content: You can easily create, manage, and optimize landing pages & blogs for different languages.
Cons
- It is very expensive.
- Does not have A/B Testing.
- HubSpot does not have a refund policy.
- Its email templates are difficult to modify.
The Email propagation of websites that use HubSpot is given below. In the cross mark (❌) area, the email will deliver slowly.
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Pricing
HubSpot is comparatively costlier when compared to other email marketing tools. It has a free version and three paid versions. The Pricing Plan of HubSpot is given below.
Free Plan=> 1 automated email, Contact Management, Ad management, Landing pages with limited features, Shared inbox, List segmentation, Live chat, Mobile optimization, Reporting dashboard, Facebook Messenger integration, HubSpot mobile app, Email health reporting, Ad retargeting, etc.
Starter Plan: $45 /mo => Up to 3 automated emails /form, Email & in-app chat support, Email health insights, etc.
Professional Plan: $800 /mo => Seo Recommendation & Optimization, Content Strategy, Email, in-app chat & phone support, A/B testing, Omni-channel marketing automation, Custom reporting, Campaign reporting, etc.
15. Wix Ascend
Wix Ascend is an email marketing tool that comes along with the Wix website builder. You can use Wix Ascend only if you are using the Wix website. Wix ascend has so many features. But at first use, it is difficult to find the option. It is a little bit difficult to navigate from one option to another. Once you are used will all the options, then Wix Ascend is easy to use. Wix ascend is good in its customer support and affordability.
Who uses: Entrepreneurs who are using the Wix web development platform.
Pros
- Wix Ascend has the Autosave feature. If you are creating a campaign, automation, or whatever, it will save automatically.
- You can sync with your Gmail and Facebook without doing any integration.
- Customer support is good.
- Wix has more than 100 templates for making videos for your social media like Youtube, Facebook, Instagram, etc.
- Wix ascend has SEO tools like Google Analytics integration, sitemap, URL redirect dashboard, etc. within itself.
Cons
- Basic customer segmentation.
- Wix only basic automation (Transactional workflows).
- The free version is not available.
- A limited number of templates.
- Can be used only with Wix websites.
- Does not have A/B testing.
The Email propagation of websites that use Wix Ascend is given below. In the cross mark (❌) area, the email will deliver slowly.
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Pricing
Ascend Basic: $10 /month: 5 campaigns /month, remove ascend branding, up to 10,000 monthly emails, 10,000 contacts, 50 lead capture forms, scheduled chat hours, 20 social campaigns, 7 automation, etc.
Ascend Professional: $24 /month: Ascend basic + 5 team members, 20 campaigns, 50,000 monthly emails, 25,000 contacts, 150 lead capture form, 20 social campaigns, 20 automation, etc.
Ascend Unlimited: $49 /month: Ascend professional + unlimited team members, unlimited campaigns /month, 10,00,000 emails, 2,00,000 contacts, VIP support, unlimited automation and unlimited social campaigns.
16. Squarespace
Squarespace is a great website builder tool. Besides that, they are providing in-built Email marketing also. That is a great thing. But the Squarespace email campaign can be used only for Squarespace websites. However, you can connect any other Email marketing tool for the Squarespace website such as MailChimp, ConvertKit, etc.
If you are using Squarespace website builder, and you want to promote your website using email marketing, then a Squarespace email campaign is a good option. You can add your product and blog post from the website itself. Otherwise, you can opt for other tools also.
Who uses?: Online marketers who are using Squarespace website builder.
Pros
- You can easily send automation using the Squarespace email campaign.
- Squarespace has simple and in-built features like automated welcome emails. You can automate welcome emails and check-ins whenever a subscriber is newly subscribed to your website.
- You can directly add blog posts and other content from your website to the newsletter. You can also add products to your website.
- Squarespace has so many stunning email templates.
- Squarespace email campaign’s IP addresses are not marked as spam or backlisted compared to others.
Cons
- Squarespace does not provide a visual automation workflow.
- Basic analytics & reporting.
- Squarespace email campaign does not offer you segmentation.
- It does not provide A/B Testing.
The Email propagation of websites that use Squarespace is given below. In the cross mark (❌) area, the email will deliver slowly.
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Pricing
No free version is available for Squarespace Email Marketing.
Starter: $5 /month: You will get Campaign reports and analytics, unlimited subscribers, and 500 emails/month. etc. 3 campaigns /month with this plan. And automation is also not provided in this plan.
Core: $10 /month: 5 campaigns, 5000 emails /month, and you will get all the features including email automation.
Pro: $24 /month: 20 campaigns /month. and 50,000 emails /month.
Max: $48 /month: You can create unlimited campaigns, and 250,000 emails.
In-depth Feature Comparison
| Email Marketing Features | GetResponse (Medium) | ConvertKit (Medium) | ActiveCampaign (Expensive) | MailChimp (Expensive) | Constant Contact (Medium) | Omnisend (Affordable) | Moosend (Affordable) | MailerLite (Affordable) | iContact (Affordable) | AWeber (Affordable) | Sendinblue (Medium) | Drip (Expensive) | Klaviyo (Medium) | HubSpot (High End) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Best for (Hover❔) | ❔ Who Uses Solopreneurs, eCommerce Businesses, Small & Medium businesses. Best for automation & Live Chat. | ❔ Who Uses Single business owners, Bloggers, and Content marketers. Best for Text-Based emails and high deliverability rate. | ❔ Who Uses Large corporate businesses, ECommerce, Those who want Complex automation. Best for Automation. | ❔ Who Uses Large corporate businesses, Small businesses, Universities, Local clubs, etc. Best for all types of businesses. | ❔ Who Uses Small businesses, Non-profit organizations, etc. Best for creating templates & Campaigns. | ❔ Who Uses Small business, Large eCommerce business. Best for eCommerce websites. | ❔ Who Uses For Beginners. Best for creating professional & Custom emails. | ❔ Who Uses Beginners, Small business organizations. Best for affordability & Ease of Use. | ❔ Who Uses Small businesses, Freelancers, Entrepreneurs, etc. Best for creating & tracking email campaigns. | ❔ Who Uses Small businesses. Best for creating mailing lists & capture data into them. | ❔ Who Uses Small Business, Marketing & Advertising agency. Best for Trigger-based and transactional emails. | ❔ Who Uses eCommerce Business, Small Business Best for Automation | ❔ Who Uses Best for Advanced eCommerce marketers. | ❔ Who Uses Large corporate business only. Best for CRM. |
| Pricing | $0 - $97.58 | $0 - $25 | $9 - $149 | $0 - $289 | $9.99 - $45 | $0 - $59 | $9 - $315 | $0 - $19 | $0 - $23 | $0-$16.15 | $0-$65 | $39 – $1,999 | $0-$35 | $0-$3,200 |
| Drag & Drop Editor | ✔️ | ❌ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| HTML Editor | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Template Library | ✔️ 160+ | ✔️ For $9/mo (Limited Templates) | ✔️ 150+ | ✔️ 100+ | ✔️ 450+ | ✔️ 50+ | ✔️ 75+ | ✔️ 80+ | ✔️ 45+ | ✔️ 700+ | ✔️ 40+ | ✔️ 50+ | ✔️ 90+ | ✔️ 100+ |
| A/B Split Testing | ✔️ For 15.58 /mo | ✔️ | ✔️ | ✔️ For $10 /mo | ✔️ | ✔️ | ✔️ | ✔️ For $9 /mo | ✔️ | ✔️ For $16.15 /mo | ✔️ For $25 /mo | ✔️ | ✔️ | ✔️ |
| Split automation | ✔️ For $48.38 /mo | ❌ | ✔️ For $149 /mo | ❌ | ❌ | ✔️ | ❌ | ❌ | ❌ | ❌ | ❌ | ✔️ | ✔️ | ❌ |
| Apps & Integrations | ✔️ 350+ Integrations | ✔️ 100+ Integrations | ✔️ 800+ Integrations | ✔️ 300+ Integrations | ✔️ 350+ Integrations | ✔️ 50+ Integrations | ✔️ 40+ Integrations | ✔️ 130+ Integrations | ✔️ 60+ Integrations | ✔️ 800+ Integrations | ✔️ 10+ Integrations | ✔️ 100+ Integrations | ✔️ 200+ Integrations | ✔️ 1000+ Integrations |
| Advanced Tracking & Reporting | ❌ | ✔️ For $9 /mo | ✔️ For $49 /mo | ✔️ | ❌ | ✔️ For $59 /mo | ❌ | ❌ | ❌ | ✔️ $16.15 /mo | ✔️ $65 /mo | ✔️ | ✔️ | ✔️ For $3200 /mo |
| Customizable pop-up forms | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ❌ | ✔️ | ✔️ | ✔️ |
| SMS marketing | ❌ With custom pricing | ❌ | ✔️ For $49 /mo | ❌ (With Simple Texting Integration) | ❌ (With EZ Texting integration) | ✔️ | ❌ | ❌ | ❌ | ❌ | ✔️ | ✔️ | ✔️ | ❌ Using integrations |
| SMS Service Follow-ups | ❌ With custom pricing | ❌ | ✔️ For $49 /mo | ❌ | ❌ | ✔️ | ❌ | ❌ | ❌ | ❌ | ✔️ | ✔️ | ✔️ | ❌ |
| In-depth reporting | ❌ | ✔️ For $25 /mo | ✔️ | ✔️ For $289 /mo | ❌ | ✔️ For $59 /mo | ❌ | ❌ | ❌ | ✔️ $16.15 /mo | ✔️ $65 /mo | ✔️ | ✔️ | ✔️ For $3200 /mo |
| Predictive analytics | ❌ | ❌ | ✔️ For $149 /mo | ✔️ | ❌ | ❌ | ✔️ | ❌ | ❌ | ❌ | ❌ | ❌ | ✔️ | ✔️ |
| Built-in CRM | ❌ | ❌ HubSpot or Zoho Integration | ✔️ For $49 /mo | ✔️ | ✔️ For $499 /mo | ✔️ | ❌ | ❌ Using Integrations | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ Ecommerce CRM free forever for 250 Contacts. | ✔️ |
| Website Builder | ✔️ | ✔️ | ❌ Website personalization available for $149 /mo | ✔️ | ✔️ 1 Website for $45 /mo | ❌ | ❌ | ✔️ | ❌ | ❌ | ❌ | ❌ | ❌ | ✔️ Using CRM tool for $23 /mo |
| SEO Settings | ✔️ | ✔️ | ❌ | ✔️ | ✔️ | ❌ | ✔️ | ✔️ | ❌ | ✔️ | ❌ | ❌ | ✔️ | ✔️ |
| Free Trial | 30 Days | 14 Days | 14 Days | ❌ | 60 Days | 14 Days | 30 Days | ❌ | 30 Days | ❌ | ❌ | 14 Days | ❌ | 14 Days |
| Refund Policy | ❌ | ✔️ 30-days | ❌ | ❌ | ✔️ 30-days | ❌ | ❌ ❔ Note Should get in touch with their support team (Not much information available) | ❌ ❔ Note Issue a refund if they terminate the service on your account without any cause. | ❌ | ✔️ 30-days | ❌ | ❌ | ❌ | ❌ |
| Contact Management | ||||||||||||||
| Sign-up forms | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Contacts list import from Gmail, Outlook, etc. | ✔️ | ❌ | ✔️ | ❌ | ✔️ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ✔️ |
| List segmentation | ✔️ | ✔️ | ✔️ | ✔️ Advanced segmentation for $289 /mo | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ For $23 /mo | ✔️ | ✔️ Advanced | ✔️ | ✔️ | ✔️ |
| Automation | ||||||||||||||
| Visual automation Workflow | ✔️ | ✔️ For $9 /mo | ✔️ | ✔️ | ❌ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Build From Scratch | ✔️ For $48.38 /mo | ✔️ For $9 /mo | ✔️ For $9/mo | ✔️ For $10 /mo | ❌ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| List Building tools & Welcome emails | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Smart Sending | ❌ | ❌ | ❌ | ✔️ For $15 /mo | ✔️ | ❌ | ❌ | ❌ | ✔️ For $23 /mo | ❌ | ❌ | ❌ | ❌ | ✔️ |
| Dynamic content | ❌ | ❌ | ✔️ | ✔️ | ✔️ For $45 /mo | ✔️ | ✔️ | ✔️ For $9 /mo | ❌ | ✔️ | ✔️ | ✔️ | ❌ | ✔️ |
| Automated Email Welcome series | ✔️ For $15.58 /mo | ✔️ | ✔️ | ✔️ | ✔️ For $45 /mo | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Automated email behavioral series | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ For $45 /mo | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ For $16.15 /mo | ✔️ | ✔️ | ✔️ | ✔️ $3200 /mo |
| Landing Pages | ||||||||||||||
| Custom Branded landing pages | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ❌ | ✔️ | ✔️ | ✔️ | ✔️ For $65 - 5 Landing pages | ❌ Using Leadpages integration | ❌ | ✔️ For $800 /mo |
| Landing page creation & Hosting | ✔️ 190+ Templates | ✔️ Around 50+ Templates | ✔️50+ For $49 /mo | ✔️100+ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ For $65 | ❌ | ❌ | ✔️ |
| Logo Maker | ❌ | ❌ | ❌ | ✔️ | ✔️ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
| Ecommerce Marketing | ||||||||||||||
| Sell Digital Products | ✔️ For $97.58 /mo | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ For $9 /mo | ❌ | ✔️ | ❌ | ✔️ | ✔️ | ✔️ |
| Ecommerce Segmentation | ✔️ For $97.58 /mo | ✔️ | ✔️ For $9/mo | ✔️ | ✔️ | ✔️ | ❌ | ❌ | ❌ | ❌ | ✔️ | ✔️ | ✔️ | ✔️ |
| Shoppable landing pages | ✔️ | ✔️ | ✔️ 50+ Templates | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ❌ | ✔️ | ❌ | ✔️ |
| Sales Reporting | ✔️ For $97.58 /mo | ✔️ | ✔️ | ✔️ | ✔️ For $45 /mo | ✔️ | ✔️ | ✔️ | ❌ | ✔️ | ❌ | ✔️ | ✔️ | ✔️ |
| Product Recommender | ✔️ For $97.58 /mo | ❌ | ❌ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ❌ | ❌ Using Integrations | ❌ | ✔️ | ✔️ | ✔️ |
| Pre-built Ecommerce Workflows | ✔️ For $97.58 /mo | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ❌ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Abandoned Cart Emails | ✔️ For $97.58 /mo | ❌ Using Zapier Integration | ✔️ | ✔️ | ✔️ For $45 /mo | ✔️ | ✔️ | ✔️ | ❌ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Gamification | ❌ | ❌ | ❌ | ❌ | ❌ | ✔️ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
| Lead Scoring | ✔️ | ✔️ For $25 /mo | ✔️ For $9 /mo | ❌ | ✔️ | ✔️ | ✔️ | ❌ | ✔️ | ✔️ | ✔️ | ❌ | ✔️ | ✔️ For $3200 /mo |
| Customer Support | ||||||||||||||
| Phone Support | ❌ For Custom plan | ✔️ | ❌ For Custom support | ✔️ For $289 /mo | ✔️ | ❌ | ✔️ | ❌ | ✔️ | ✔️ For $16.15 /mo | ✔️ | ❌ | ❌ | ✔️ For $800 /mo |
| Email/Help Desk | ✔️ For $15.58 /mo | ✔️ | ✔️ For $9 /mo | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ❌ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ For $45 /mo |
| 24/7 (Live Rep) | ✔️ For 15.58 /mo | ❌ | ❌ | ✔️ | ❌ | ✔️ | ❌ | ✔️ For $19 /mo | ❌ | ✔️ | ❌ | ❌ | ❌ | ✔️ |
| Chat | ✔️ | ✔️ | ✔️ For $9 /mo | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ❌ | ✔️ For $45 /mo |
| FAQs/Forum | ✔️ | ❌ | ✔️ | ✔️ | ✔️ | ❌ | ❌ | ✔️ | ✔️ | ❌ | ✔️ | ✔️ | ✔️ | ✔️ |
| Knowledge Base | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Training | ||||||||||||||
| Live Online | ✔️ | ✔️ | ✔️ | ✔️For $10 /mo | ✔️ | ✔️ | ❌ | ❌ | ✔️ | ✔️ | ❌ | ✔️ | ❌ | ✔️ |
| In-Person | ❌ | ❌ | ✔️ | ❌ | ❌ | ❌ | ✔️ | ❌ | ✔️ | ❌ | ❌ | ❌ | ❌ | ✔️ |
| Videos | ✔️ | ❌ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ❌ | ✔️ | ❌ | ✔️ |
| Documentation | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Webinars | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ❌ | ✔️ | ✔️ | ✔️ |
| Deployment | ||||||||||||||
| Cloud, SaaS, Web-Based | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Desktop – Mac | ❌ | ❌ | ✔️ | ✔️ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ✔️ | ✔️ | ❌ | ❌ |
| Desktop – Windows | ❌ | ❌ | ✔️ | ✔️ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ✔️ | ✔️ | ❌ | ❌ |
| Desktop – Linux | ❌ | ❌ | ✔️ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ✔️ | ❌ | ❌ |
| Desktop – Chromebook | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ✔️ | ❌ | ❌ |
| On-Premise – Windows | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
| On-Premise – Linux | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
| Mobile – Android | ❌ | ❌ | ✔️ | ✔️ | ✔️ | ❌ | ❌ | ❌ | ✔️ | ✔️ | ✔️ | ❌ | ✔️ | ❌ |
| Mobile – iPad | ❌ | ❌ | ✔️ | ✔️ | ✔️ | ❌ | ❌ | ✔️ | ❌ | ✔️ | ✔️ | ❌ | ✔️ | ❌ |
| Mobile – iPhone | ❌ | ❌ | ✔️ | ✔️ | ✔️ | ❌ | ❌ | ✔️ | ❌ | ✔️ | ❌ | ❌ | ✔️ | ❌ |
| Total Points (Out of 60) Below $10 | 26 ⭐ | 30 ⭐ | 39 ⭐ | 44 ⭐ | 35 ⭐ | 38 ⭐ | 33 ⭐ | 34 ⭐ | 28 ⭐ | 34 ⭐ | 30 ⭐ | 0 ⭐ | 36 ⭐ | 34 ⭐ |
| Email Marketing Features | GetResponse (Medium) | ConvertKit (Medium) | ActiveCampaign (Expensive) | MailChimp (Expensive) | Constant Contact (Medium) | Omnisend (Affordable) | Moosend (Affordable) | MailerLite (Affordable) | iContact (Affordable) | AWeber (Affordable) | Sendinblue (Medium) | Drip (Expensive) | Klaviyo (Medium) | HubSpot (High End) |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Best for (Hover❔) | ❔ Who Uses Solopreneurs, eCommerce Businesses, Small & Medium businesses. Best for automation & Live Chat. | ❔ Who Uses Single business owners, Bloggers, and Content marketers. Best for Text-Based emails and high deliverability rate. | ❔ Who Uses Large corporate businesses, ECommerce, Those who want Complex automation. Best for Automation. | ❔ Who Uses Large corporate businesses, Small businesses, Universities, Local clubs, etc. Best for all types of businesses. | ❔ Who Uses Small businesses, Non-profit organizations, etc. Best for creating templates & Campaigns. | ❔ Who Uses Small business, Large eCommerce business. Best for eCommerce websites. | ❔ Who Uses For Beginners. Best for creating professional & Custom emails. | ❔ Who Uses Beginners, Small business organizations. Best for affordability & Ease of Use. | ❔ Who Uses Small businesses, Freelancers, Entrepreneurs, etc. Best for creating & tracking email campaigns. | ❔ Who Uses Small businesses. Best for creating mailing lists & capture data into them. | ❔ Who Uses Small Business, Marketing & Advertising agency. Best for Trigger-based and transactional emails | ❔ Who Uses eCommerce Business, Small Business Best for Automation | ❔ Who Uses Best for Advanced eCommerce marketers. | ❔ Who Uses Large corporate business only. Best for CRM. |
| Pricing | $0 - $97.58 | $0 - $50 | $29 - $149 | $0 - $289 | $35 - $70 | $0 - $59 | $16 - $315 | $0 - $19 | $0 - $23 | $0-$26.15 | $0-$65 | $39 – $1,999 | $0-$60 | $45-$3,200 |
| Drag & Drop Editor | ✔️ | ❌ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| HTML Editor | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Template Library | ✔️ 160+ | ✔️ For $25/mo (Limited Templates) | ✔️ 150+ | ✔️ 100+ | ✔️ 450+ | ✔️ 50+ | ✔️ 75+ | ✔️ 80+ | ✔️ 45+ | ✔️ 700+ | ✔️ 40+ | ✔️ 50+ | ✔️ 90+ | ✔️ 100+ |
| A/B Split Testing | ✔️ For 15.58 /mo | ✔️ | ✔️ | ✔️ For $19 /mo | ✔️ | ✔️ | ✔️ | ✔️ For $9 /mo | ✔️ | ✔️ For $26.15 /mo | ✔️ For $25 /mo | ✔️ | ✔️ | ✔️ |
| Split automation | ✔️ For $48.38 /mo | ❌ | ✔️ For $149 /mo | ❌ | ❌ | ✔️ | ❌ | ❌ | ❌ | ❌ | ❌ | ✔️ | ✔️ | ❌ |
| Apps & Integrations | ✔️ 350+ Integrations | ✔️ 100+ Integrations | ✔️ 800+ Integrations | ✔️ 300+ Integrations | ✔️ 350+ Integrations | ✔️ 50+ Integrations | ✔️ 40+ Integrations | ✔️ 130+ Integrations | ✔️ 60+ Integrations | ✔️ 800+ Integrations | ✔️ 10+ Integrations | ✔️ 100+ Integrations | ✔️ 200+ Integrations | ✔️ 1000+ Integrations |
| Advanced Tracking & Reporting | ❌ | ✔️ For $25 /mo | ✔️ For $49 /mo | ✔️ | ❌ | ✔️ For $59 /mo | ❌ | ❌ | ❌ | ✔️ $26.15 /mo | ✔️ $65 /mo | ✔️ | ✔️ | ✔️ For $3200 /mo |
| Customizable pop-up forms | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ❌ | ✔️ | ✔️ | ✔️ |
| SMS marketing | ❌ With custom pricing | ❌ | ✔️ For $49 /mo | ❌ (With Simple Texting Integration) | ❌ (With EZ Texting integration) | ✔️ | ❌ | ❌ | ❌ | ❌ | ✔️ | ✔️ | ✔️ | ❌ Using integrations |
| SMS Service Follow-ups | ❌ With custom pricing | ❌ | ✔️ For $49 /mo | ❌ | ❌ | ✔️ | ❌ | ❌ | ❌ | ❌ | ✔️ | ✔️ | ✔️ | ❌ |
| In-depth reporting | ❌ | ✔️ For $50 /mo | ✔️ | ✔️ For $289 /mo | ❌ | ✔️ For $59 /mo | ❌ | ❌ | ❌ | ✔️ $26.15 /mo | ✔️ $65 /mo | ✔️ | ✔️ | ✔️ For $3200 /mo |
| Predictive analytics | ❌ | ❌ | ✔️ For $149 /mo | ✔️ | ❌ | ❌ | ✔️ | ❌ | ❌ | ❌ | ❌ | ❌ | ✔️ | ✔️ |
| Built-in CRM | ❌ | ❌ HubSpot or Zoho Integration | ✔️ For $49 /mo | ✔️ | ✔️ For $499 /mo | ✔️ | ❌ | ❌ Using Integrations | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ Ecommerce CRM free forever for 250 Contacts. | ✔️ |
| Website Builder | ✔️ | ✔️ | ❌ Website personalization available for $149 /mo | ✔️ | ✔️ 1 Website for $70 /mo | ❌ | ❌ | ✔️ | ❌ | ❌ | ❌ | ❌ | ❌ | ✔️ Using CRM tool for $23 /mo |
| SEO Settings | ✔️ | ✔️ | ❌ | ✔️ | ✔️ | ❌ | ✔️ | ✔️ | ❌ | ✔️ | ❌ | ❌ | ✔️ | ✔️ |
| Free Trial | 30 Days | 14 Days | 14 Days | No Free Trial | 60 Days | 14 Days | 30 Days | No | 30 Days | No | ❌ | 14 Days | No | 14 Days |
| Refund Policy | ❌ | ✔️ 30-days | ❌ | ❌ | ✔️ 30-days | ❌ | ❌ ❔ Note Should get in touch with their support team (Not much information available) | ❌ ❔ Note Issue a refund if they terminate the service on your account without any cause. | ❌ | ✔️ 30-days | ❌ | ❌ | ❌ | ❌ |
| Contact Management | ||||||||||||||
| Sign-up forms | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Contacts list import from Gmail, Outlook, etc. | ✔️ | ❌ | ✔️ | ❌ | ✔️ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ✔️ |
| List segmentation | ✔️ | ✔️ | ✔️ | ✔️ Advanced segmentation for $289 /mo | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ For $23 /mo | ✔️ | ✔️ Advanced | ✔️ | ✔️ | ✔️ |
| Automation | ||||||||||||||
| Visual automation Workflow | ✔️ | ✔️ For $25 /mo | ✔️ | ✔️ | ❌ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Build From Scratch | ✔️ For $48.38 /mo | ✔️ For $25 /mo | ✔️ For $29/mo | ✔️ For $19 /mo | ❌ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| List Building tools & Welcome emails | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Smart Sending | ❌ | ❌ | ❌ | ✔️ For $48 /mo | ✔️ | ❌ | ❌ | ❌ | ✔️ For $23 /mo | ❌ | ❌ | ❌ | ❌ | ✔️ |
| Dynamic content | ❌ | ❌ | ✔️ | ✔️ | ✔️ For $70 /mo | ✔️ | ✔️ | ✔️ For $9 /mo | ❌ | ✔️ | ✔️ | ✔️ | ❌ | ✔️ |
| Automated Email Welcome series | ✔️ For $15.58 /mo | ✔️ | ✔️ | ✔️ | ✔️ For $70 /mo | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Automated email behavioral series | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ For $70 /mo | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ For $26.15 /mo | ✔️ | ✔️ | ✔️ | ✔️ $3200 /mo |
| Landing Pages | ||||||||||||||
| Custom Branded landing pages | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ❌ | ✔️ | ✔️ | ✔️ | ✔️ For $65 - 5 Landing pages | ❌ Using Leadpages integration | ❌ | ✔️ For $800 /mo |
| Landing page creation & Hosting | ✔️ 190+ Templates | ✔️ Around 50+ Templates | ✔️50+ For $49 /mo | ✔️100+ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ For $65 | ❌ | ❌ | ✔️ |
| Logo Maker | ❌ | ❌ | ❌ | ✔️ | ✔️ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
| Ecommerce Marketing | ||||||||||||||
| Sell Digital Products | ✔️ For $97.58 /mo | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ For $9 /mo | ❌ | ✔️ | ❌ | ✔️ | ✔️ | ✔️ |
| Ecommerce Segmentation | ✔️ For $97.58 /mo | ✔️ | ✔️ For $29/mo | ✔️ | ✔️ | ✔️ | ❌ | ❌ | ❌ | ❌ | ✔️ | ✔️ | ✔️ | ✔️ |
| Shoppable landing pages | ✔️ | ✔️ | ✔️ 50+ Templates | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ❌ | ✔️ | ❌ | ✔️ |
| Sales Reporting | ✔️ For $97.58 /mo | ✔️ | ✔️ | ✔️ | ✔️ For $70 /mo | ✔️ | ✔️ | ✔️ | ❌ | ✔️ | ❌ | ✔️ | ✔️ | ✔️ |
| Product Recommender | ✔️ For $97.58 /mo | ❌ | ❌ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ❌ | ❌ Using Integrations | ❌ | ✔️ | ✔️ | ✔️ |
| Pre-built Ecommerce Workflows | ✔️ For $97.58 /mo | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ❌ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Abandoned Cart Emails | ✔️ For $97.58 /mo | ❌ Using Zapier Integration | ✔️ | ✔️ | ✔️ For $70 /mo | ✔️ | ✔️ | ✔️ | ❌ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Gamification | ❌ | ❌ | ❌ | ❌ | ❌ | ✔️ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
| Lead Scoring | ✔️ | ✔️ For $50 /mo | ✔️ For $49 /mo | ❌ | ✔️ | ✔️ | ✔️ | ❌ | ✔️ | ✔️ | ✔️ | ❌ | ✔️ | ✔️ For $3200 /mo |
| Customer Support | ||||||||||||||
| Phone Support | ❌ For Custom plan | ✔️ | ❌ For Custom support | ✔️ For $289 /mo | ✔️ | ❌ | ✔️ | ❌ | ✔️ | ✔️ For $26.15 /mo | ✔️ | ❌ | ❌ | ✔️ For $800 /mo |
| Email/Help Desk | ✔️ For $15.58 /mo | ✔️ | ✔️ For $29 /mo | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ❌ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ For $45 /mo |
| 24/7 (Live Rep) | ✔️ For 15.58 /mo | ❌ | ❌ | ✔️ | ❌ | ✔️ | ❌ | ✔️ For $19 /mo | ❌ | ✔️ | ❌ | ❌ | ❌ | ✔️ |
| Chat | ✔️ | ✔️ | ✔️ For $29 /mo | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ❌ | ✔️ For $45 /mo |
| FAQs/Forum | ✔️ | ❌ | ✔️ | ✔️ | ✔️ | ❌ | ❌ | ✔️ | ✔️ | ❌ | ✔️ | ✔️ | ✔️ | ✔️ |
| Knowledge Base | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Training | ||||||||||||||
| Live Online | ✔️ | ✔️ | ✔️ | ✔️For $19 /mo | ✔️ | ✔️ | ❌ | ❌ | ✔️ | ✔️ | ❌ | ✔️ | ❌ | ✔️ |
| In-Person | ❌ | ❌ | ✔️ | ❌ | ❌ | ❌ | ✔️ | ❌ | ✔️ | ❌ | ❌ | ❌ | ❌ | ✔️ |
| Videos | ✔️ | ❌ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ❌ | ✔️ | ❌ | ✔️ |
| Documentation | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Webinars | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ❌ | ✔️ | ✔️ | ✔️ |
| Deployment | ||||||||||||||
| Cloud, SaaS, Web-Based | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ | ✔️ |
| Desktop – Mac | ❌ | ❌ | ✔️ | ✔️ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ✔️ | ✔️ | ❌ | ❌ |
| Desktop – Windows | ❌ | ❌ | ✔️ | ✔️ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ✔️ | ✔️ | ❌ | ❌ |
| Desktop – Linux | ❌ | ❌ | ✔️ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ✔️ | ❌ | ❌ |
| Desktop – Chromebook | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ✔️ | ❌ | ❌ |
| On-Premise – Windows | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
| On-Premise – Linux | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ | ❌ |
| Mobile – Android | ❌ | ❌ | ✔️ | ✔️ | ✔️ | ❌ | ❌ | ❌ | ✔️ | ✔️ | ✔️ | ❌ | ✔️ | ❌ |
| Mobile – iPad | ❌ | ❌ | ✔️ | ✔️ | ✔️ | ❌ | ❌ | ✔️ | ❌ | ✔️ | ✔️ | ❌ | ✔️ | ❌ |
| Mobile – iPhone | ❌ | ❌ | ✔️ | ✔️ | ✔️ | ❌ | ❌ | ✔️ | ❌ | ✔️ | ❌ | ❌ | ✔️ | ❌ |
| Total Points (Out of 60) Below $20 | 30 ⭐ | 28 ⭐ | 0 ⭐ | 44 ⭐ | 0 ⭐ | 39 ⭐ | 34 ⭐ | 35 ⭐ | 29 ⭐ | 34 ⭐ | 30 ⭐ | 0 ⭐ | 36 ⭐ | 34 ⭐ |
Sophia Gilbert is an Email Marketing Specialist and Web Application Expert with 10+ years of experience. She meticulously tested and used most of the email marketing tools & website builders in the real field. Here she is sharing reviews and comparisons of different email marketing tools based on her past experience through different companies where she has worked.
A fantastic roundup of the best email marketing tools! Your concise analysis makes it easy to choose the perfect fit for any business. Thanks for the valuable insights!