Which one is better? Constant Contact or HubSpot? Both are awesome email marketing tools with a lot of features. Constant Contact is mainly for small businesses and non-profit organizations. HubSpot is an all-in-one tool for your marketing needs. If you are confused about which one to choose between Constant Contact & HubSpot, then this review is for you. This is a comparison between Constant Contact Vs HubSpot. It will help you to choose the right email marketing tool.
Quick Summary
Constant Contact
Easy to use
Basic analytics & Report
Affordable
Refund policy
Downgrade plan
A good number of Templates
A/B testing for the subject line
Website builder for landing pages & Custom domains for free.
Constant Contact is one of the biggest and oldest email marketing software providers in the world. It started in 1995. Currently, Constant Contact is having over 650,000 customers. It provides you with all the essential features of an email marketing tool. Additionally, it has the features like event management, appointment scheduling, etc. It is used to create websites, email marketing campaigns, analyze marketing campaigns, etc.
Who uses: Small businesses, Non-profit organizations, etc.
HubSpot is a complete solution for your marketing needs. All the marketing tool features are available within this platform. It is integrated with plenty of platforms. It has a free version and also paid version. At its lowest price, $45 /month, you will get all the basic features for email marketing. In its higher plan from $800 /month to $3,200 /month, you can access pro features like lead scoring, A/B testing, Sending SMS, etc. HubSpot has features beyond email marketing and automation such as CRM.
What is the difference between HubSpot and Constant Contact?
HubSpot has mainly focused on large corporates and its pricing starts from $45 to $3200 /mo. HubSpot has a lot of suites. It includes the Marketing suite, Sales suite, etc. While Constant Contact pricing starts from $9.99 to $45 /mo and only focused on Email Marketing. It also has a Website builder for Landing pages as well as to connect your own custom domain.
How long is Constant Contact’s free trial?
Constant Contact has a 60-days free trial. You can explore all the features like campaign, automation, A/B testing, etc. with this free trial. But you can’t send emails with this free trial.
Why HubSpot is the best CRM?
HubSpot is the best CRM. First of all, we can get it for free. Other marketing tools will not provide CRM for free. You can use HubSpot CRM for your sales, marketing, etc.
When should I use Constant Contact?
If you have a small business or non-profit organization, you can use Constant Contact. It has the features like event management, appointment scheduling, etc. Constant Contact helps to create professional emails, which promotes your customer growth and drives up your sales. It is used to create websites, email marketing campaigns, analyze marketing campaigns, etc.
Does HubSpot work with Constant Contact?
Yes. HubSpot work with Constant Contact with the two-way sync. Using this, the data can be shared between HubSpot & Constant Contact. If there is any data are created or updated in any of the tools, it will automatically update in the other tool too.
Some of the common features & their rating are given below.
Email Marketing Features
Constant Contact
HubSpot
Ease of use
4 Pretty straightforward. Will take time to understand all features at first.
5 They provide all the steps on how to use it at first. You just need to follow their steps.
A/B Split Testing
4 For subject line only
5 For Subject line, Email content, etc.
Apps & Integration
4.5
5 More integration
Automation
4
5 Great visual automation workflow.
Analytics & Report
3 Only basic reporting
4.5 Better reporting
Contact Management
5
5
Email Builder
5 More drag and drop features.
4.5
Landing page
5 Its website builder allows us to create stunning Landing pages within the lowest plan itself.
4.5
Templates & Designs
5 More number of templates
4.5 Fewer templates and most of them are paid.
List segmentation
3 Limited tagging option. Can’t automatically tag based on customer behavior.
4 More filters for segmentation.
Customer support
3
5
Value for money
4
3.5 Very expensive. Good for large corporate businesses.
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Why you should use Constant Contact over HubSpot?
Here is what is great about Constant Contact:
Constant Contact is very simple to set up and easy to use. Whereas HubSpot is a little difficult to set up.
Constant Contact is affordable when compared to HubSpot. HubSpot is highly expensive.
There is no contract time in Constant Contact. You can cancel your plan at any time.
You can downgrade the plan effortlessly with one click.
The speed of Uploading contacts is very quick when compared to HubSpot.
Why you should use HubSpot over Constant Contact?
Here is what is great about HubSpot:
HubSpot provides you with a visual automation workflow, where you can visualize the working of your email.
HubSpot has great customer service. You will get a response quickly. But Constant Contact’s customer service is not that good.
HubSpot has more integration.
You will get better analytics and reporting when compared to Constant Contact. Only basic analytics & Reporting is provided by Constant Contact.
SEO Recommendation & Optimization: HubSpot will identify SEO issues of your website and learn how to optimize your pages to get more organic traffic. (For $800 /mo)
Multi-language Content: You can easily create, manage, and optimize landing pages & blogs for different languages. (For $800 /mo)
Difference between Constant Contact & HubSpot
HubSpot has a lot of training materials and tutorials. Because HubSpot focuses on guiding people. But Constant Contact does not have that feature.
Constant Contact offers you a refund policy. But HubSpot does not have a refund policy.
HubSpot has a free version. Constant Contact does not have a free version. But it has a 60-days free trial.
Constant Contact has a limited auto-responder. Whereas HubSpot’s auto-responder is great.
HubSpot provides you with duplicate management. That means using Artificial Intelligence will identify and merge duplicate records. This feature does not provide by Constant Contact.
A/B testing in Constant Contact is only for the subject line of the email. But in HubSpot, you can perform A/B testing for different versions of content, subject line, design, etc. of Landing pages and email.
Constant Contact
HubSpot
Found in
Started in 1995.
Headquarted in Waltham, Massachusetts, United States
Started in 2006. Headquarted in Cambridge, Massachusetts, United States
Customer Geography
Constant Contact is getting around 80% traffic from USA and Canada.
HubSpot is getting around 51% traffic from USA & Canada.
Contact Management in Constant Contact is simple. It has the coolest interface when compared to HubSpot. Adding contacts in Constant Contacts has several options. You can create new contacts by entering contacts one by one including name, email, etc. You can copy and paste several contacts at a time from an excel sheet, google Sheets, etc., or from other apps. You can upload files like CSV files, spreadsheets, etc.
You can import the contacts from other apps that integrate with Constant contacts. You can import contacts from Shopify, BigCommerce, WooCommerce, etc.
Constant Contact import contact by integration
You can create segments for your customer list. Given below are some segment options for Constant Contact.
Constant contact segments
>> HubSpot
Contact management is a little time-consuming process. Because there are a lot of options to go through. They are Import or sync data, Import files from the computer or opt-out list, how many files are imported, how many objects are imported, etc. But the first time, they will navigate us through all the options and tell us what this is for like a tutorial. That is a good thing. The step-by-step process of how you can add the contact in HubSpot is given below.
You can also integrate your apps with Data Sync by HubSpot. And you can import the contacts from other apps like google contacts, Outlook contacts, MailChimp, etc. to HubSpot.
HubSpot adding contacts App integration
Key Take-Aways: Contact management in Constant Contact is a simple process. In HubSpot, it is a lengthy process. Even though, it is super cool. We will have several options to go through. By that, we can upload contacts without any confusion. We can upload contacts perfectly.
Constant Contact offers around 350 templates that are easily customizable and responsive in nature. Constant Contact provides you with a feature called Brand Templates. ie. it has AI where you are allowed to scan your website and Constant contact will autogenerate the template of your website color and image! This is really a useful feature and less time taking. You can even create an email campaign using your existing PDF document.
Constant Contact Templates
>> HubSpot
There are so many stunning templates in HubSpot. But most of them are paid. There are only a few templates that will be available in the free version. You can also create templates from the scratch. By previewing templates, you can see how it looks on the desktop and also on Mobile phones. You can create stunning emails using HubSpot’s email templates.
HubSpot free templatesHubspot paid Templates
Key Take-Aways: The number of templates is more in Constant Contact compared to HubSpot. All are stunning templates. And also all templates are available in the base plan. But the number of templates is limited in HubSpot. And also only fewer templates are available for free. They are very base templates. Others come under the paid plan.
In Constant Contact, everything comes under Campaign. Email, Email automation, Social post, landing pages, etc come under the campaign. Campaign creation in Constant Contact is simple.
Constant contact campaign types
>> HubSpot
Campaign creation will not be available in the free version. It is available in the Starter Plan ($45 /mo). Campaign creation in HubSpot is coming under the Marketing section. This will bring you to a list of all of the campaigns that you have created in HubSpot.
HubSpot Campaign
To create a new campaign, click create campaign at the top right corner. You have to give a specific name to the campaign and you have to remember that name. Once you name the campaign you can not change the name later. Because that campaign name is used in the URL which is associating all of these visitors and sessions and conversions to this specific campaign. After creating, you can see some options like Sessions, New contacts, Influenced contacts, etc.
HubSpot Campaign name
If you wanted to add existing assets like blog posts, social posts, calls to action, emails, etc. go to the top right corner, click add assets and you can search around for whatever asset that you want to add.
HubSpot Campaign adding assets
Key Take-Aways: Campaign creation in HubSpot is cool. We can create campaigns using HubSpot very easily. And also there are so many options coming under HubSpot. I will personally go with HubSpot in Campaign creation.
Constant Contact templates are easily customizable, and editable. It has drag-and-drop layouts. If you want a unique and completely different template you can add your custom code template. Using Constant Contact you can easily add a poll, Donation, and coupons for your email templates, you can select pre-designed layouts that will help conserve time and provide the proper structure to your template on all devices. But its email editor option is very basic.
Constant Contact Email Builder
Constant contact email editor text edit
In the editor, in the top right corner, there is an email setting option. From there you can add a subject, Preheader, From name, From address, etc. And after creating the email, you can select the recipients, you can create an A/B test for the subject line, etc. But A/B test is provided in the $9.99 plan only. And also you can schedule the time to send an email campaign with the $9.99 plan.
Constant Contact Email settings
>> HubSpot
HubSpot has a Drag and Drop email editor. To create your drag-and-drop email, you have to go-to marketing and then click email. Then you can select Regular, automated, or blog. If you hover to a block, there is a pencil. By clicking that, you can edit the layout there. You can add different blocks like images, text, buttons, videos, etc. You can select a pattern for the background. There are so many pre-built patterns by default. You can also upload your own pattern if you want.
HubSpot Email Builder
You can also edit and customize the style of the text. You can add links, emojis, etc.
Hubspot email builder text editor
In the email setting, you have to add From the name, address, Subject line, Preview text, etc. They are providing help in writing the subject line.
Hubspot email builder settings
Key Take-Aways: The email builder of both Constant Contact & HubSpot is quite the same. Both have drag and drop editor, subject line personalization, etc. But options in drag and drop are a step ahead in Constant Contact.
Constant Contact allows you to create Landing pages. And also you can easily get information from new contacts with pop-up, inline, and landing page sign-up forms. You can create sign-up forms and pop-ups on landing pages using OptinMonster. You can create a new landing page or you can use an existing landing page to get more subscribers. You can also use Facebook lead ads to capture the attention of customers. Features of Landing page creation are very limited. You can choose the fields to show, text, theme, and color in Constant Contact. But styling option is limited. You can only change the background color and font style.
Constant Contact Landing page
>> HubSpot
HubSpot provides you with beautiful Drag and Drop landing page templates. You can customize your landing page the way you want. You can also create from the scratch. You can create 20 landing pages for free. With a starter plan ($45), you can create unlimited landing pages. And also you will get analytics for your landing pages.
HubSpot Landing pages
Key Take-Aways: Landing page creation is better in HubSpot compared to Constant Contact. There are a lot of stunning templates are provided by HubSpot. But in Constant Contact, you can only change the theme & color of the landing page.
Email automation is very simple in Constant Contact. You can’t try automation in your free trial. In Constant Contact, automation is coming under the campaign. Constant Contact provides you with 2 types of automation. Single-step automation and Multi-step automation. In Single-step automation, you can create Welcome email templates, Birthday email templates, and Anniversary email templates.
Constant Contact automation types
Constant Contact allows you to create multi-step automation for When a contact opens an email When a contact clicks one of your email links When the contact joins a specific list and your contact made their first purchase. That means in Constant Contact, automation is based on user engagement. After you select any automation trigger, you have to create a new campaign or select an existing campaign. Then you can adjust the time. Likewise can go on adding your emails as many as you want.
Constant Contact does not provide any visual automation. There is only step-by-step automation available.
Constant contact automation multi-step
>> HubSpot
You can create a powerful, integrated visual automation workflow with your HubSpot Marketing Hub. HubSpot provides you with visual automation. By this, you can visualize how your emails will work. It offers plenty of triggers, conditions, and actions to send the right email to the right customers. You can add if/ then branch, You can send internal SMS, notifications, etc. You can create simple follow-up campaigns and also complex, multi-step journeys with several branches. The automation of HubSpot is just awesome. But it comes under the Professional plan ($800 /mo).
Hubspot workflow
Key Take-Aways: HubSpot has a great visual automation workflow. You can exactly watch the working of your emails. But Constant Contact does not provide you with a visual automation workflow. It only has a simple workflow.
The reporting of Constant Contact is given below. It provides you with all the basic reporting like Open rate, Unopened rate, Click rate, and Bounce rate. You can also see that the opening and click happens on Desktop or Mobile.
HubSpot will provide you with great analytics & Reporting. You will get all the basic reporting like open rate, click rate, and unsubscribe rate. And also you can see the amount of time that people spending to view your mail. And in Analytics, you can see the views of your email, total submissions, new contacts, etc.
HubSpot AnalyticsHubSpot reporting
Key Take-Aways: Constant Contact provides you with only basic analytics & reporting. But HubSpot provides you with advanced reporting. You can see more advanced reports other than the open rate and click rate.
Constant Contact has mainly 2 plans. Email Plan and Email Plus Plan. The free trial of Constant Contact is very basic. It only allows you to send emails and nothing more. The Pricing plan of Constant Contact is given below.
Email Plan: $9.99 /month => Unlimited emails, 300+ email templates, Customer list growth tools, Real-time reporting, Social posting, Subject line A/B testing, Live phone & Chat support, and Shoppable landing pages, Ecommerce marketing polls, etc.
HubSpot is comparatively costlier when compared to other email marketing tools. HubSpot has a free version as well as a free trial. In the free version, only a few features are available. You can’t even create campaigns using the free version. Other than the free version, HubSpot has mainly three paid versions. They are Starter, Professional & Enterprise. The Pricing Plan of HubSpot is given below.
Free Plan=> 1 automated email, Contact Management, Ad management, Landing pages with limited features, Shared inbox, List segmentation, Live chat, Mobile optimization, Reporting dashboard, Facebook Messenger integration, HubSpot mobile app, Email health reporting, Ad retargeting, etc.
Starter Plan: $45 /mo => Up to 3 automated emails /form, Email & in-app chat support, Email health insights, etc.
Professional Plan: $800 /mo => Seo Recommendation & Optimization, Content Strategy, Email, in-app chat & phone support, A/B testing, Omni-channel marketing automation, Custom reporting, Campaign reporting, etc.
Key Take-Aways: Pricing is affordable in Constant Contact compared to HubSpot. HubSpot is focused on Large business organizations. So it is very expensive compared to other email marketing tools.
Constant Contact has around 350 integrations. That is amazing. All the integrations are filtered into different categories like Ecommerce, CRM, Event management, etc. So you can easily find the apps.
Constant Contact integration
>> HubSpot
HubSpot has around 1000 integrations. It integrates with Gmail, WordPress, Outlook, Zapier, etc. These apps are categorized into Marketing, sales, Finance, Productivity, etc.
Hubspot integration
Key Take-Aways: Constant Contact has a higher number of integrations when compared to HubSpot. Constant Contact has around 350 integrations. But HubSpot has only around 1000 integrations.
Constant Contact supports various features like Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, and Chat. But customer service is not that good.
>> HubSpot
HubSpot provides all the customer support options line, phone support, chat, email support, live support, etc. And also its customer service is great when compared to Constant Contact. You will get phone support in the professional plan ($800 /mo).
The customer support is far better in HubSpot when compared to Constant Contact. You will not get proper support from Constant Contact. But you will get excellent support from HubSpot. HubSpot also has so many support options compared to Constant Contact.
A/B test for the different versions of the Subject line, email, etc.
Adaptive testing
Advanced Tracking & Reporting
Apps & Integration
Bi-directional CRM syncing
Built-in CRM
Bulk social media posting
Content Strategy
Create invoices
Create membership sites
Drag & Drop Editor
Ecommerce marketing
Event management
Geo tracking
HTML Editor
In-depth reporting
Lead scoring
Lead segmentation
Mobile app
Mobile Optimized emails
Personalize web content
Predictive analytics
Real-time sales alerts
Refund Policy
Salesforce integration
SMS marketing
Template Library
Contact Management
Constant Contact
HubSpot
Sign-up forms
Contacts list import from Gmail, Outlook, etc.
List segmentation
Automation
Constant Contact
HubSpot
Visual automation Workflow
List Building tools & Welcome emails
Smart Sending
Dynamic content
Automated email welcome series
Automated email behavioral series
Customer Support
Constant Contact
HubSpot
Phone Support
Email/Help Desk
24*7 (Live Rep)
Chat
FAQs/Forum
Knowledge Base
Training
Constant Contact
HubSpot
Live Online
In-Person
Videos
Documentation
Webinars
Deployment
Constant Contact
HubSpot
Cloud, SaaS, Web-Based
Desktop – Mac
Desktop – Windows
Desktop – Linux
Desktop – Chromebook
On-Premise – Windows
On-Premise – Linux
Mobile – Android
Mobile – iPad
Mobile – iPhone
Alternatives of Constant Contact & HubSpot
ConvertKit
MailerLite
Benchmark
SendInBlue
GetResponnse
ActiveCampaign
Netcore
dotdigital
BenchMark
Sharp Spring
Conclusion
Both Constant Contact & HubSpot are great email marketing tools. But I will choose Constant Contact. HubSpot is the best email marketing tool with plenty of stunning features. But HubSpot is very expensive compared to Constant Contact. It is suitable for large business organizations. If you have a large business, then you can opt for HubSpot.
On the other, Constant Contact is a simple email marketing tool with all the features you need for email marketing. Constant Contact is affordable when compared to HubSpot. Constant Contact is best for all types of business organizations. It is more suitable for small businesses and non-profit organizations.
Sophia Gilbert is an Email Marketing Specialist and Web Application Expert with 10+ years of experience. She meticulously tested and used most of the email marketing tools & website builders in the real field. Here she is sharing reviews and comparisons of different email marketing tools based on her past experience through different companies where she has worked.
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