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Omnisend Vs Mailchimp – 12 Pros & Cons You Should Know (2024)

Omnisend vs Mailchimp

Omnisend and MailChimp are two powerful email marketing platforms with a lot of features like complex email automation, Drag and drop email editor, etc. Omnisend is an Omni-channel email marketing tool that is more focused on eCommerce Marketing. MailChimp is a general email marketing tool that is used by all types of business organizations. Given below is an in-depth review of Omnisend Vs MailChimp. Let’s see which is the right option for you.

Quick Summary


  1. Easy to use
  2. Omnichannel
  3. Better automation
  4. SMS Marketing
  5. Gamification
  6. Better analytics & Reporting
  7. Better customer support
  8. Free version available
  9. Best for small business organizations


  1. A good number of Templates
  2. Website builder available
  3. Affordable
  4. Social Media posting
  5. More integration.
  6. Have Mobile app
  7. Free version available
  8. Best for large business organizations & beginners

What is Omnisend?

Omnisend is a powerful marketing platform. It is an Omnichannel marketing tool. Omnisend is focused on eCommerce email marketing and SMS marketing. It supports not only the marketing of Email but also the SMS, push-notification, pop-ups, WhatsApp, Facebook, Google ad integration, etc. So we can call Omnisend an “all in one marketing tool”. Omnisend provides Mailchimp’s similar features at an affordable price.

Who uses: Small business, Large eCommerce business

What is MailChimp?

Mailchimp is a general email marketing tool. Since Mailchimp’s free plan is popular and beginner-friendly. The highest number of users are beginners who are just started to learn. That’s why Mailchimp contributes the highest number of spam emails. Mailchimp has so many features. But most of them are extremely priced and are suitable for large-scale corporate businesses.

Who uses: Large corporate businesses, Universities, Local clubs, etc

When to use & When not to use

Use Mailchimp

  1. If you are a beginner
  2. If you want to just try for free
  3. If you are a large corporate business with a billion online revenue

Not to Use Mailchimp

  1. If you want to try eCommerce email marketing
  2. If you want SMS marketing
  3. If you need eCommerce marketing experts’ support.
  4. There are two plans. If you choose the Premium plan, $299, you will get expert support. But If you want to use other affordable plans, then Omnisend provides better support for similar prices.

Use Omnisend

  1. If you have an online store or you want to sell something, then Omnisend provides better eCommerce marketing than Mailchimp
  2. If you want free SMS marketing
  3. If you need eCommerce expert support

Not to use Omnisend

  1. If you are a large corporate and need an advanced dedicated support


Difference Between Omnisend & MailChimp

  • Mailchimp has a Mobile app. But Omnisend doesn’t have a mobile app.
  • Omnisend is Omnichannel. a marketing tool that supports email, SMS, pop-ups, etc. But Mailchimp is not an Omnichannel marketing tool.
  • Omnisend has an inbuilt SMS campaign. MailChimp doesn’t have an inbuilt SMS campaign. You have to integrate Mailchimp with SimpleTexting (Paid) for the SMS campaign.
  • MailChimp has website bilder. Omnisend doesn’t have.
  • Omnisend has push notifications and Mailchimp doesn’t have one.

Why you should use Omnisend over MailChimp?

Here is what is great about Omnisend:

  • Omnichannel Marketing tool: Omnisend is an Omnichannel marketing tool. It supports not only email marketing. It supports SMS marketing, sending push notifications, pop-ups, WhatsApp and Facebook messenger, etc.
  • It has easy to use automation builder.
  • Omnisend has stunning and modern templates. Mailchimp has 100+ templates. But most of them are outdated and non-usable.
  • Analytics and Reporting are better than Mailchimp.
  • Customer support is better than Mailchimp.

Try Omnisend for Free

Why you should use MailChimp over Omnisend?

Here’s what’s great about Mailchimp:

  • Email builder is simple and easy to use.
  • You will be able to post on Social media. Omnisend doesn’t support social media posting.
  • Mailchimp has a website builder. You can create outstanding websites using Mailchimp.
  • MailChimp support 250+ integrations. On the other hand, Omnisend support less than 50 integrations.
  • The mobile app is available.

Try MailChimp for Free

Success Story – Omnisend Vs MailChimp

Omnisend Vs MailChimp

Now Let’s discuss some features in-depth

1. Audience Geography

>> Omnisend

Omnisend getting almost 60% traffic from USA and Canada. Omnisend uses around 89% organic keywords and around 11% paid keywords. The audience geography of Omnisend is given below.

Omnisend Audience geography

>> MailChimp

Mailchimp is getting around 46% traffic from USA and Canada. MailChimp used around 80% organic keywords and around 20% paid keywords. The audience geography of MailChimp is given below.

Mailchimp Audience geography

2. Contact Management

>> Omnisend

You can add contacts from the audience session. There are 4 ways to add contacts. You can add contacts manually by entering single contacts. You can copy and paste the contacts from .xls, .ods, .csv files, or you can import CSV or XLS files or you can else Import contacts using the Mailchimp data import tool.

>> Mailchimp

Importing contacts in MailChimp is easy. You can create a mailing list in Mailchimp using several ways.  You can add subscribers manually, you can upload a CSV file or TXT file, and you can copy and paste the contacts from the Spreadsheet. MailChimp allows you to create multiple lists. You can separate one contact list from one another and you can use these multiple contacts for different purposes. You can also create segments for these contact lists. You can create simple or complex segments. Mailchimp’s pricing is based on the number of the customer lists. You can add up to 2000 contacts to your free plan.

Key Take-Aways: Adding contacts is similar to Omnisend and MailChimp. They allow us to add contacts in similar ways. So we can’t determine a winner here. It is a tie.

Winner of Contact Management: Tie

Omnisend : 1 – 1 : MailChimp

3. Templates

>> Omnisend

Omnisend has around 50 templates. They have e-commerce-based templates, themed templates, and also standard templates. They have a good collection of themed templates. But they are only a limited number. Using the standard template, you can create your own style in the template.

Omnisend Templates
Omnisend Templates

>> Mailchimp

On the other hand, MailChimp is a design-centric email marketing tool. Mailchimp provides around 100 templates with various designs. We can use them for holiday mails, newsletters, promotions, etc. Also, we can create our templates. For that, they are providing around 15 blank templates. But most of the templates are outdated and non-usable.

Mailchimp Templates
Mailchimp Templates

Key Take-Aways: MailChimp has more than 100 templates. But Omnisend has only around 50 templates. So we have a clear winner.

Winner of Templates: MailChimp

Omnisend : 1 – 2 : MailChimp

4. Email Builder

The email builder of both Omnisend and Mailchimp are pretty cool. In MailChimp, you can customize the text in the editor as you like. You have plenty of options in the editor. You can duplicate the block from there itself. But in Omnisend, you have only limited options.

>> Omnisend

Omnisend has various other features like product picking, and post-purchase automation, they are providing scratch cards with discount offers or any other offers. When you scratch the card, you will get a discount.

Omnisend Email builder

Omnisend email builder
Omnisend email builder
Omnisend Builder
Omnisend Email Builder

>> MailChimp

Mailchimp’s email editor is user-friendly and easy to navigate. All the options are present on the right side itself. You can simply drag and drop the blocks you want. You have plenty of features in the Mailchimp editor. But you can’t add a blog or a product using Mailchimp. You can add a video in Mailchimp. For the free version, you can have all the features in the Mailchimp email editor. But to create Dynamic content, you need to upgrade the plan to $14 /month. 

Mailchimp Email builder

Mailchimp email editor
Mailchimp email editor

Key Take-Aways: Both Omnisend and MailChimp have pretty similar Email Builder. But Omnisend has so many features when compared to MailChimp. Gamification is present in Omnisend. And they are also providing product picking, post-purchase automation, etc. MailChimp doesn’t have these features.

Winner of Email Builder: Omnisend

Omnisend : 2 – 2 : MailChimp

Omnisend’s Wheel of Fortune

Omnisend has a unique feature called gamification. Gamification is a feature for user engagement. Gamification is a part of email builder. This is come up with the paid plan. In this, you will have a “Wheel of fortune”, “Scratch card”, and “gift box”. With all these, you can provide gifts like discount offers, give-away, free gifts, etc.

5. Automated Workflow

>> Omnisend

You can easily create workflows in Omnisend when compared to Mailchimp. Omnisend’s visual workflow is given below.

Omnisend Automation

Omnisend Email Workflow
Omnisend Email Workflow
Omnisend Visual Automation
Omnisend Visual Automation

You can automate the workflow in Omnisend. For themed automation, you don’t need to create content. The content will be provided themselves. You can also customize the automation as you like. there you can add your own content, you can add A/B testing, split testing, etc. In A/B testing, you can compare an email with SMS, or email with push notification, etc. The automation workflow of Omnisend is stunning.

Omnisend Custom automation
Omnisend Custom automation

Omnisend provides you with different types of automation workflows like welcome, cart abandonment, post-purchase, special occasions, etc.

Omnisend Post purchase automation list
Omnisend Post-purchase automation list
Omnisend Ecommerce SMS Marketing
Omnisend Ecommerce SMS Marketing

In the automaton workflow, there is no limit to what you can do with A/B testing. You can go up to any level. You can test 2 emails, you can test an email with push notification. Likewise, you can compare any two versions. You can do split tests with more than 2 options.

Omnisend Ecommerce automation workflow
Omnisend Ecommerce automation workflow

>> MailChimp

On the other hand, Mailchimp has a multi-step workflow based on customer activity. You can create complex workflows using the $14 plan. You will get a customer journey builder + branching points. You will also get send time optimization using this plan.

Mailchimp Automation trigger
Mailchimp Automation trigger
Mailchimp automation
Mailchimp automation workflow

In Mailchimp, the $9 and the higher plan includes automation workflow. You can create only 1 automation using the free plan. There are about 25 automation workflow triggers based on the various customer activity. You can also visualize the journey of the customer. If you want advanced automation features, you need to upgrade to $9 or to other higher plans.

Key Take-Aways: Automation in Omnisend is better than MailChimp. There is no limit to what you can do in the automation of Omnisend. In MailChimp, you can create complex workflows only for higher plans.

Winner of Automation: Omnisend

Omnisend : 3 – 2 : MailChimp

Omnisend will personally verify every store that is connected with Omnisend to avoid spam and scam activity. This will increase Omnisend’s IP trust among payment gateways, different Gmail providers, and other connected apps. This will decrease the overall spam rate for all.

6. Integration

>> Omnisend

Omnisend supports only less than 50 integrations like Shopify, BigCommerce, WooCommerce, etc. They categorize their Integration list into customer support, e-commerce platforms, finances, etc.

Omnisend integration
Omnisend Integration

>> Mailchimp

Nobody can beat MailChimp at integration. Mailchimp offers more than 250 integrations. They are also integrated with major CRMs. Their integrations are categorized into Ecommerce, productivity, point of sale, etc. Mailchimp is integrated with Shopify, Zapier, WooCommerce, etc.


Omnisend provides you with an in-built web push notification as well as Zapier integration. But for Mailchimp, you can only integrate with Zapier for enabling web push notifications. It is not a good method because it will cause some issues when you integrate with a third party.

Key Take-Aways: MailChimp has more than 250 integrations. But Omnisend has only around 50 integrations. So we have a clear winner here.

Winner of Integration: MailChimp

Omnisend : 3 – 3 : MailChimp

7. Customer Support

>> Omnisend

Omnisend provides you various support options like customer support via email for the free plan, 24/7 email support & live chat support for the $16 plan, and 24/7 priority support for the $59 plan. In Omnisend, they provide expert support even if they don’t have phone support. They will try to respond within hours.

>> MailChimp

In Mailchimp, you will get customer support only if you are a paid customer. They will provide 24/7 email & chat support for a $9 plan. They are providing phone and priority support only for the $299 plan. They are providing proper support only if you pay more. Customer support is far better in Omnisend than MailChimp.

Key Take-Aways: MailChimp does not provide proper customer support. But Omnisend will try to respond within hours.

Winner of Customer support: Omnisend

Omnisend : 4 – 3 : MailChimp

Alternatives of Omnisend & MailChimp

Let’s compare in detail their pricing, features, automation, integration, etc. Here You can decide between Omnisend Vs MailChimp.

Found inStarted in 2014. Headquartered in London. At that time Omnisend was called Soundest. Then they give priority to ecommerce marketing and then they become Omnisend.Started in 2001. Headquartered in Atlanta
Email sign up formsYesYes
Email marketingYes
It is a simple and cheaper email marketing tool when compared to Mailchimp. It include all almost all the in the Mailchimp version with an affordable price.
It has so many features when compared to Omnisend. But most of them are included in the paid version. Mailchimp is better for experts or advanced users.
Email BuilderYes
Omnisend allow you to build customized email templated based on your email campaign. It is mainly focused on ecommerce marketing. In the builder, it has scratch card offers, discount offers etc. to engage the customers.
Omnisend has saveable content blocks. It has product recommendation feature.
MailChimp also allows you to build customized templates.
It has plenty of email templates. It doesn't have saveable content blocks. Mailchimp has the product recommendation feature only for certain products.
Omnisend includes gamification in their email builder. It has Wheel of fortune, Scratch card and gift box for engaging user activity.
TemplatesSimple email templates.
6 Standard Templates and set of 12 themed Templates
Wider templates compared to Moosend.
5 Types of features templates, 9 templates with pre-customized layout, 90 templates with readymade theme.
A/B Testing: You can get it in free plan. (Yes $0 /month)
Multivariate Testing: It is just the evolution of AB testing that contains 8 variations instead of two variations that you get in A/B testing. It is only available for a $299 /month plan.
A/B Testing
Contact List ManagementYes

You can add single contact manually by entering info, You can Copy and paste contacts from .xls .xlsx .ods, .csv files, you can add contacts from .xls .xlsx .ods, .csv files, Sync your contacts' data using MailChimp data import tool.

You ca upload a CSV or tab-delimited TXT file, Or you can Copy and paste contacts from a spreadsheet.
Visual Automation Workflow Yes
It has pre-built all the messages, subject lines, and workflow settings that you just want.
Omnisend has a visual Workflow.

MailChimp offers basic automation workflows when compared to the Omnisend. It will create only simple workflows for your campaign. And also there is no visual automation workflows.
IntegrationOmnisend is integrated with more than 10 apps and websites like Shopify, Bigcommerce, WooCommerce etc.
Omnisend integration
MailChimp is integrated with more than 200 apps and websites like ShopSync, WooCommerce, Magento, etc.
Analytics & ReportYesYes
Social MarketingYesYes
& relatively costly or affordable for the business.
Free: Reach up to 250 contacts, 500 emails/mo, Up to 60 SMS, Up to 500 Web push notifications. And also, it includes all the basic features like automation, segmentation, etc.
Standard: $16/month. Free plan features + up to 500 contacts, 6000 email/mo, Up to 60 SMS, and Unlimited web push notification,24/7 chat support, customer success manager.
Pro: $59/month Standard plan features + unlimited SMS, around 4000 SMS, advance reporting, 24/7 priority support.
Free: Marketing CRM, Creative assistant, Website builder, Mailchimp domain, and Forms & landing pages.
Essential: $9 /month Free plan features + Email and landing page template, Customer journey builder, custom branding, A/B testing, 24/7 email, and also chat support.
Standard: $14 /month Essential plan features + customer journey builder and Branching points, Send time optimization, Behavioral targeting, Custom templates, & dynamic content.
Premium: $299 /month Standard plan feature + advanced segmentation, Multivariate testing, comparative reporting, Unlimited seats & role-based access, & phone support. This plan is for expert builders.
Website builder
Customer Support24/7 Live representative
Email/Help Desk
Knowledge Base
24/7 Live representative
Email/Help Desk
Knowledge Base
Top Websites Top websites that use Omnisend is given below.
>> Luvme Hair
>> Appliances Connection
>> Nuubu
>> Lelo
>> CV Bankas
The top websites that use MailChimp are given below.
>> Discogs
>> Jopwell
>> Unsplash
>> Blic Online
App ReviewOmnisend App review ShopifyMailchimp App Review Shopify
ScriptOmnisend Script


Email marketing is an important part of your business. So, it is important to choose the best email marketing tool for your business. MailChimp is a simple email marketing tool. This is the best tool for beginners because it is very user-friendly and easy to use. Omnisend is a better option for experienced marketers who need powerful features, especially in eCommerce.

Omnisend is mainly focused on eCommerce platforms like Shopify, WooCommerce, Wix, etc. If you are a blogger or content marketer, then you can opt for another option. On the other hand, MailChimp simply focuses on everything. Omnisend is much easier to use when compared to MailChimp. When it comes to the email builder, Omnisend has only limited templates compared to MailChimp. The email building system is similar for both Omnisend and Mailchimp.

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