Businesses are meant to earn money passively, one of the ways to make it possible is Email marketing. Business or organization always wants to keep mutual connection or bond with their customer or audience. To do that they will need a extensively strong tool that is automated. Convertkit is one of the great options to choose when a business requires an automated email marketing tool.

ConvertKit is an easy-to-use marketing platform with the extremely best UI and UX for creating your automated email strategies. This will comes with features like the Landing page, Email-signup-forms, and integration which is keep great bond and growth with your audience.  Email marketing, email designer, and automation will be creating a way to connect with your customer where as commerce, creator pro, and feature overview will helpful in extending your revenue.

ConvertKit is ideal for all businesses either it’s small or big, this will help you to automate your email marketing with less time and serves your customers.

ConvertKit is a newbie in a crowded email marketing stream. This tool is built by Nathan Barry. ConvertKit has an eye-catchy and bold tag line

“The power of Infusionsoft, but easier to use than MailChimp.”

According to the ConvertKit report, they have more than 1,28,000 Premium customers in 2022 all over the world. In a very short span, ConverKit has got a front-row seat, as it is a blogger and creator-focused email marketing tool.

Pricing

ConvertKit will provide a free version with limited features, but you can manage up to 500 subscribers in this free version.

Along with the free plan you have 2 paid plans, it may look a little pricy but we can’t ignore the features they are providing on that version.

This offers a discount on yearly pay, which means for 1000 email subscribers you have to pay $290 annually which is +/-$25/month. for more information visit their pricing page 

If you have more than 110k subscribers you will be recommended with the Creator pro plan, your subscribers exceed 500k then you need sign up for the free plan and then to speak with the team to get custom plan for you.

Features

• Landing Pages
• Email-signup forms
• Automation
• Segmentation and tagging
• Split testing
• Tracking and reporting
• Integrations

Landing Pages

Convertkit is a creator tool, to keep your audience connected you have to provide an elegant and seamless designed path to connect to your email list. That can be achieved by landing pages and forms. ConvertKit provides 50+ fully designed and responsive templates for your landing page, which are attractive and modern.

Convertkit has around 10 categories of landing page templates, like Events, Link, Newsletter, Podcast, Product, ebook, etc…

The best part of Convertkit templates is you can have a preview of the design before customizing it, and you have an option to keep your favorites so that you can easily select that for the future. Once you choose your design you can customize that based on your content and images. It provides an easy way to customize as it has a user-friendly editor.

You Can send your landing page on Facebook and Twitter or embed your page with Wordpress. The setting options where you can provide action once your visitors subscribe. you can customize incentive or confirmation email. Convertkit allows you to host landing pages where you can integrate with Google Analytics, Pinterest, Segments, and Facebook.

Email-signup forms

ConvertKit provides a user-friendly method to create subscribers sign-in form, this helps to create depth communication with your audience. These forms help your customers to take a first step towards becoming your subscribers. when you start creating the form you can choose the placement of those to display the formats are inline, modal, slide in, sticky bar. All have pre-defined templates you can choose any and move to the next step.

You can easily customize your form, you can embed this as javascript, HTML, or with any Wordpress email subscriber/popup plugins. They have their own ConvertKit WordPress plugin, but I don’t recommend it. Instead use any top WordPress Popup or email subscriber plugins like Mailpoet (Free), Convertpro (We used this plugin in this website & all our websites), Convert Plus, Mailster etc  You can set your incentive using the setting tab. Convertkit allows you to create custom fields to collect specific points from audiences like last name, DOB, Favorites, etc… which are helpful in segmentation and send the targeting content to them.

Convertkit provides important data like overall visitors, conversion rate, and subscribers of your site, this is one of the main reasons to use Convertkit forms or embedding these forms into your own hosted site.

Automation

Before this Convertkit used to offer automation rules, now it provides visual automation builder which is the best automation than those of expensive tools in the market.

You can create your workflow of sequence-based or path based on your subscriber actions. It helps to easily segment your subscribers. you can add events, actions, and conditions. you can create your subscribers funnel to smooth your subscriber’s journey.

Segmentation and tagging

Segmentations are a prominent and highly expected feature of email marketing tools, using this segment we can send customized and dedicated content to our particular subscribers or audience. ConvertKit is an ideal option for segmentation and tagging. you can segment the subscribers by adding the filters, like the subscriber subscribed to, cold subscribers, distance from the city, subscription date, buying behavior and custom field, etc…

Tag is everywhere in Convertkit, Hence we can conclude Convertkit software as a tag-based email automation tool.  When the subscriber’s list size exceeds 10k it’s unbearable to find redundant data, so the simple way is to tag them, you can tag your subscribers who visit your site and go through your content, you can tag them as many times depending on your subscriber’s actions.

Convertkit will take charges for single subscribers and you are allowed to use the tags to segment depending on your interest. Once the subscriber is created you can add them to the existing form, tag, and sequences. All these will help in serving your customer and improve your monitory.

Split testing

Split test or A/B test is sending the different version of email to the part of your customer or subscribers, based on the outcome of the test send the best one to the rest. Convertkit provides a split test but it’s the very basic one with 2 variations of emails, which is completely based on the subject line.

The “A/B test” can be done with two different subject lines and Convertkit tries each on 15% of your audience. If variation A is sent to 15% then variation B is sent to 15%. Convertkit will take 4hrs for analysis. once the open rate, click rate statistics are calculated the rest 70% will be sent with the more successful version of the email.

Tracking and reporting

Convertkit is simple in all its features and here too. you can have all statistics on the stats page. In this tool, you will get all reports and statistics in the dashboard of your page. it will display a graphical representation of new subscriber reports, total subscribers, and purchases of 30 days.

It also provides information about the open rates and clicks rates. you can also filter it based on time but this is the only option that Convertkit offers.

Integrations

Convertkit offers vast third party integration, you can also integrate with Zapier(Facebook or PayPal) you need to have a Zapier account, you can set all digital content like if you sell any product you can set up something like when someone purchases it that person will be tagged as buyer/purchaser.

As All email marketing tool provides integration Convertkit also provides integration with so may areas like

• E-commerce – Stripe, Woocommerce
• CRM – JetpackCRM
• Facebook ads – Leadstunnel
• Web platform – Wordpress, Wix
• email verification – Bounce, Mailfloss
• Payment – stripe
• online course – Teachable

Convertkit Pro’s and Con’s

Overall rate: 4/5

Jack Cox

Jack is the Co-founder of WebsitebuilderLy, a Software Engineer from Standford University, An entrepreneur with 12 years of Website Creation, Management, Marketing Automation & App Development Experience. Worked for the world’s leading companies such as Roblox, HTC, etc.