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Shift4Shop Review 2024 – 8 Things You Should Know


Our Shift4Shop review will help you to make a better decision for your eCommerce solution. We reviewed, highlighted key points, pros & cons and everything about it.

Shift4Shop founded in 1997 with a name 3dcart. In 2021 the company changed their name to Shift4Shop. It is not a newcomer. The company has already got a long eCommerce business exposure.

Shift4Shop is not just an online store website builder but it is one of the rare eCommerce platforms that provides everything in one place.

Let’s take a look at a few important things about any eCommerce website builders and platforms that you should know before you buy the plans.

Shift4Shop – Is It a Good Company?

More than 25,000 merchants are already running their eCommerce using Shift4Shop. You can see Shift4Shop Clients live websites here

It is a huge company & growing in all countries..! It is highly popular in the USA.

How Easy Is Shift4Shop?

It is one of the most comfortable online store solutions with all in one e-commerce platform. Just you have to sign up for free. You can get a 1 month free trial (In USA only)

You can edit your homepage or any page using a page editor. You will get a dashboard. There you can access 100’s of settings and customization options.

Shift4Shop page editor
Shift4Shop page editor

In the page editor, you will get ready-made blocks. It will save your time to edit the page. For example, ready-made contact us block.

Its editor elements are bundled with all essential settings. You can edit each web element using the different easy settings. For example, the table element consists of background, colors, borders, and layout setting. Using this customization option, you can easily modify your table without any knowledge.

Shift4Shop table style settings
Shift4Shop table style settings

Here is the Shift4Shop product overview page. You can display your product similar to Amazon.

Shift4Shop product sale preview
Shift4Shop product sale preview

Within the product, you can set up for different variations like color, size, quantity etc.


Let’s take a Shift4Shop customer website. I selected a random Shift4Shop customer’s site –

If you inspect, you can see it is using 3dcard that I showed in the screenshot below. 3dCart changed its name as Shift4Shop, but in the backend still codes showing 3dcart. This is how you can detect whether a website is built on Shift4shop or not.

Shift4Shop example website review
Shift4Shop customer example website

Now let’s check its security.

Shift4Shop example website security test
Shift4Shop example website security test

Shift4Shop website provides all the latest security technologies like dedicated SSL certificate, PCI compliance, DDoS defense, Layered measures & Dedicated eCommerce expert for you.

Can You Easily Manage Your Online Store on Shift4Shop?

You can easily manage your store on Shift4Shop

Shift4Shop dashboard
Shift4Shop dashboard

you will get all the information and setting on the dashboard. You don’t need any technical skills, but you may need at least 1 week to understand how it works. You get a lot of video tutorials

Shift4Shop product dynamic editing fields
Shift4Shop product dynamic editing fields

 Design & Templates

Shift4Shop templates for your online stores
Shift4Shop templates for your online stores
Shift4Shop themes, templates and styles
Shift4Shop themes

Do all Shift4Shop templates are mobile friendly? Let’s check.

Here I selected a random template.

Shift4Shop template
Shift4Shop template example

Now Let’s check its responsiveness using Google’s mobile-friendly test.

Shift4Shop template mobile friendly test
Shift4Shop template mobile friendly test

According to the Google test, Shift4Shop templates are mobile-friendly.

Do Shift4Shop templates develop with the latest technology?

Website speed increases conversion rate and also it determined how well the website developed. So Let’s see the Shift4Shop template speed.

Shift4Shop website speed test
Shift4Shop website speed test

From the above web page performance test, we can conclude Shift4Shop templated loads faster.

Google gives more importance to well-represented markup data.

Shift4Shop Features

Can You Able To Run The Latest Marketing Automation Tools?

Shift4Shop offers you a lot of marketing tools. You can get it from your Dashboard. If you click the “marketing checklist” menu, then you will see 54 marketing checklist for your online store..! You don’t need to hire an online marketing expert. They don’t just give you checklists, But the real tools that help and automate to complete all the checklists..!

marketing checklist
marketing checklist

Shift4Shop checklist included creating an automatic promotion,  showing customers your website is secure, creating, tracking daily visitors, setting up Google webmaster tools,  Running different types of discounts, Live chat and support system etc.

Shift4Shop SEO

It you a separate tab to various kinds of SEO settings

SEO tools
SEO tools

I selected a random Shift4Shop

store theme to test whether the template codes are optimize for Google structural data markup. I picked the Logan theme and opened a product page.

store product example to test SEO markup data
store product example to examine SEO markup data

It will show you related products, reviews, details and you can choose product size, color, quantity, discount and other things just like Amazon. But we don’t know its backend codes.

Now Let’s check its structural markup data inside the code.

product page SEO Google structual markup data test showed zero errors and 2 warnings
product page SEO Google structural markup data test

From the above analysis, we can conclude there are no errors, but we found 2 warnings in the product line. Let’s see what the warnings are.

SEO Google markup data test showed zero errors and 2 warnings
SEO Google markup data test

In the above the fold, everything is perfect. All the data put in the best way as Google’s recommendations. Google loves this type of data arrangement. You don’t see any errors or warnings here. So let’s dig even more to find out those two warnings.

template SEO Google markup data test showed brand value is missing
template SEO Google structural markup data test
Its SEO Google markup data test showed the brand value is missing, but you can add your brand. This is not an error, just warning that you need to add your brand.

Yup, we found the warning is missing brand name. It is not an error, but just a warning. You need to put your brand name. That’s it. I tested using Shift4Shop store themes. On that theme product page, the brand name is not mentioned. It is not the theme code error or SEO tools error or warnings.

Our final word: Shift4Shop SEO in Google structural data markup is 100% optimized. There are no errors and no warnings. Shift4Shop total SEO system gives you the power to rank higher on Google within a very little time.

Payment system.

It offers a comprehensive payment system. More than 100 payment gateway, All the major payment integrations and support.

Shift4Shop payment related things
Shift4Shop payment related things

You can add almost any type of payment system available in the world. All the major payment gateways are included.

Shift4Shop Support

It provides you instant chat support on every page. So that you can easily ask whatever questions you want.

While you are signing up, you can check the box “Would you like to be contacted by an eCommerce specialist?”.

ecommerce specialist
eCommerce specialist

Later you get a call from an eCommerce specialist from Shift4Shop. He can guide you with everything if you are a beginner or don’t have any knowledge.

3dcar customer support is available for 24X7.  So it doesn’t matter where you live or when you want help, Always you get a quick response from Shift4Shop customer care.

customer support
customer support

In the support page, you can get 100’s of articles, videos, and support resources.

support resources included guides, videos, manuals,
support resources included guides, videos, manuals

If you don’t get the answer from the above resources, then you can chat with them. Every page, you see a support chat. However, if you want to communicate via email from their support page.


I liked the Shift4Shop because of the following reasons

  1. Shift4Shop is a big reputed company and friendly support team that I can trust.
  2. Already 25k eCommerce website running on Shift4Shop. So that I can get community support and I can believe my business on Shift4Shop.
  3. The pricing and plans are really impressive. I can start from $11 per month with almost all features. This is a huge advantage if you compare it with other competitors like Shopify.
  4. Its security is enough to protect my website from viruses and hackers.
  5. It included 100’s of payment gateways and easy payment integration.
  6. So many modern effective free themes are available on the theme stores.  All themes are mobile-friendly and responsive to all devices and browsers.
  7. Shift4Shop customer’s website loads faster without any outdated code issues.
  8. Its website is getting good constant traffic.
  9. SEO optimized both inside the codes like google structural markup data as well as outside things that you can easily manage on your dashboard under the separate SEO tab with so many SEO tools to boost your web page ranking.
  10. Shift4Shop modules connect so many ready-made apps that help you to make amazing things on your website.
  11. The marketing tool is just amazing. Just follow its marketing checklists.

My Final Words:- Shift4Shop is one of the greatest eCommerce platforms with all in one solution from the online store website to advanced automated online marketing and everything. 100’s of payment gateways. 24X7 friendly support team. Surprisingly the plans are very cheap. No transaction fees & unlimited products for all plans. I highly recommend Shift4Shop.

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