Wix, Squarespace, and WordPress are three popular Website builders in the market. Wix and Squarespace provide a lot more than Website Building. They provide Ecommerce, Marketing automation tools, SEO optimization tools, etc. Wix offers a lot of customization options. On the other hand, WordPress is open-source software that is self-hosted. In this blog, we have compared Wix Vs Squarespace Vs WordPress in depth. Let’s see which is better than the other.

What is Wix?

Wix is one of the popular website builders with a lot of features. Anybody can build beautiful websites within minutes without much effort. It is also an all-in-one solution for your business needs as it provides eCommerce solutions, marketing automation, Logo making, scheduling system, CRM, point-of-sales, domain & hosting provider, etc. It also has better SEO and analytics & tracking. Wix has ADI features that make it easier to build a website

Who uses: All types of Businesses

What is Squarespace?

Squarespace is also an all-in-one solution for your marketing needs. It has its own domain registrar & provides hosting, marketing automation, eCommerce, etc. Squarespace is a tool designed to help you build a website even if you don’t know how to build a website. Squarespace makes it easy for you to create a modern professional website if you’ve never done it before. It’s easy to use. It is also good for blogging, eCommerce, SEO, Portfolio, etc. It has a drag-and-drop editor with restricted customization.

Who uses: All types of Businesses

What is WordPress?

WordPress (WordPress.org) is an open-source software that you can install and set up manually. It provides thousands of templates, plugins, themes, etc. It does not have its own domain registrar and hosting provider. There are so many third-party apps like Bluehost, DreamHost, SiteGround, etc which provide hosting with economic plans. WordPress.com is another website builder. It is a hosting provider service, which also allows you to create websites. It is a simple website builder that is used by small businesses and bloggers, those who are not expecting any revenue from their website. In this comparison, we are talking about WordPress.org.

Who uses: All types of Business

In-depth Review

Spoiler Alert!

Features	Winner	Wix	Squarespace	WordPress
Ease of Use	Wix	5	4.5	4
Value for Money	WordPress	4.5	4	5
Templates & Design	WordPress	4.5	4.5	5
Website Editor	Wix & WordPress	5	4.5	5
Portfolio & Photography	Wix	5	4.5	4
Small Business	Wix & WordPress	5	4.5	5
eCommerce	WordPress	4	4.5	5
Blogging	WordPress	4.5	4.5	5
App Market / Plugins	WordPress	4.5	3	5
Marketing Automation	Wix & Squarespace	5	5	3
SEO	WordPress	4.5	4.5	5
Analytics & Tracking	Squarespace	4.5	5	3
Customer Support	Squarespace	4.5	5	4.5
Our Rating		4.5	4	5
Winner	WordPress

Ease of Use

Wix, Squarespace, and WordPress are easy-to-use website builders. But WordPress will be a little difficult for beginners to use.

How Wix Works?

It is very easy to create Websites using Wix Website builder. You can easily create professional websites for all types of business websites. You can create beautiful customizable websites without any effort at all. Initially, you may find it difficult if you are a beginner. But, Wix has provided plenty of video tutorials to help you out.

You can sign-up for Wix using Google, Facebook, and Apple account. You have to answer some questions that they are asking to know more about what kind of Website you are going to build. You don’t have to answer all the questions. You can skip them if you want. After that, you want to choose how you are going to create your website. Either you can create with an editor or Wix will create a website for you by answering those questions using its Artificial Design Intelligence (ADI).

ADI is faster and easier to make your website at first. But you will lose the customization freedom that you have. If you are artistic-minded, then I recommend you choose “Create your Website with the Editor”. Because you will get a lot more freedom of customization, after you are done editing your website, you can check how it looks on the desktop and Mobile. You can adjust the blocks to look good on mobile using the mobile editor. It doesn’t change the desktop view. That is cool.

There are a lot of features and options available in Wix. In the dashboard, all the options are well arranged on the left side. So you can easily navigate from one option to another. You will see Marketing & SEO, Analytics & Reports, Finance, etc. You can also change your site language by using Multilingual. After everything is done, you can publish your site.

Wix provides one more website design tool with advanced design and layouts. It is more responsive to other platforms like Mobile and Tablet when compared to Wix Editor. The main difference between Wix and Editor X is that Editor X has a responsive design. It will show different Nd responsive layouts on different devices.

How Squarespace works?

You can create functional and professional-looking websites using Squarespace very easily. Squarespace does not have a free plan. Only a 14-days free trial is available. But you don’t need a credit card to create your after. Before creating an account, Squarespace will ask you several questions like What is your site about, What is your top goal, where are you in your process, etc. You can simply skip that step or answer those questions.

You can create your account using your username, email, and Password. After creating your account, it will lead you to the template pages. There will be several categories, types, and topics will be available. You can choose one template and start editing your website. There will be no publish button available in Squarespace. Whatever you are creating, will go live immediately.

In the Dashboard of Squarespace, all options are available on the left side. They include Pages, Design, Commerce, Marketing, Scheduling, Analytics, Profiles, Setting & Help. Through the “Pages” option, you can edit different pages. Through “Designs”, you can set up browser icons, Lockscreen, checkout page, 404 pages, etc. In Commerce, you can set up your store, track your order, inventory, and customers, give discounts, etc.

In Marketing, there will be email marketing, SEO, Promotional activities, etc. Scheduling is your online assistant. It will work 24/7 to fill your schedule. It will Let clients book themselves while you sleep, Reduce no-shows with automatic reminders, Online payments, intake forms, integrations, and more to help you automate your business, etc. Through Analytics, you can see your analytics & report. By using all these options, you can create beautiful & stunning websites of all types.

How WordPress works?

There are two WordPress are available. One is WordPress.com and the other is WordPress.org. WordPress.com is a simple website builder used for blogging and small businesses. WordPress.org is the real WordPress. WordPress.org is open-source software. You have to download the software. And also WordPress is a self-hosted website. You can host your website on any hosting provider you want. So, hosting will be the only cost you’ll have for building your website. The most recommended hosting provider is Bluehost. The domain name comes free with Bluehost and WordPress and their website.

After selecting Bluehost from the hosting, it will redirect to the Bluehost website. After clicking “get started now”, it will bring us to the pricing page. You can select any plans out there. Then you have to choose your domain name. If it is available, you can set up the account information, package information, package extra, and payment information. Then click the submit button.

After that, you have to create the Bluehost account with that domain name, and password. Then log in to the Bluehost account. Then click the “create your website” button. Then there will be so many options like “how much help you want”, “what kind of site are you creating”, etc. You can either select it or skip it.

Then you have to select “How do you like to build your WordPress site”. There are 2 options that will be available. “Limitless customization” and “Fast, easy site-building”. Here I am selecting Limitless customization. The themes page will appear (You can either choose or set it up later). There are free and premium themes that will be available. Then your WordPress will install on Bluehost. It will redirect you to the Bluehost dashboard. Then you have to verify your email address and then log in to your WordPress account.

Then, it will lead you to your WordPress Dashboard. All you need to build a website will be available on the left side of the WordPress dashboard. It includes posts, Media, Pages, Designs, Templates, appearances, Plugins, Settings, etc. You can create beautiful websites of any type using this WordPress.

Key Takeaways: Wix is easy to use for beginners when comparing Squarespace and WordPress. Wix is easy to set up and also easy to navigate for beginners to experts. But Squarespace may find difficult to use at first for some users. In the case of WordPress, you need some coding knowledge to set up WordPress. And also, you have to buy the domain and hosting from other platforms.

Winner: Wix

Pricing

WordPress is affordable when compared to both Wix Squarespace.

WordPress is a self-hosted website with self-hosting platforms like Bluehost, SiteGround, DreamHost, etc. You have to purchase your own hosting and domain and install the WordPress software onto that login. You can buy it through NameCheap, GoDaddy, Bluehost, etc. You will get a custom in both for free for 1 year using Bluehost. You have to renew your domain name each year.

Wix is an affordable Website Builder. It has a free plan and also paid plans. Its Paid Plan includes Website Plans, Business & eCommerce Plans, and Enterprise Plans. You can create and test your website using its Free Plan. Without upgrading, you can go live for free. However, if you want your domain name instead of the Wix subdomain, you must upgrade. If you subscribe to an annual plan, then you will get a free custom domain.

Squarespace is a little expensive when compared to Wix. In Squarespace, there is no free version is available. Only a 14-day trial is there. Its plan starts from $14. There are mainly 4 plans available in Squarespace. In Squarespace also, there is a separate plan for eCommerce.

Bluehost plan starts from $2.95 /mo. You will get a Free Domain Name, Free SSL Certificate, Automatic WordPress Install, Expert 24/7 support, Secure, reliable hosting, etc. WordPress recommends Bluehost hosting.

The pricing plan of Wix is given below.

Website Plan ($0 – $45): Wix Website builder Pricing is starting from $0 to $45. You will get all the website builder features except eCommerce features in this plan. If you buy the Wix website builder plan (Which costs you around $15 /month) then Wix provides you website builder, hosting, and a premium domain for free with no additional charges.

Business & eCommerce Plan ($27 – $59): If you need a complete eCommerce solution, then you should go for the Business & eCommerce Plan.

The annual Plan of Wix Business Basic plan is given below. You can also make payments through installments. They are providing a “Buy now, Pay later” [BNPL] policy.

The pricing plan of Squarespace is given below.

Personal Plan: $14 /mo => [Monthly $19] Free Custom domain, SSL security, Unlimited bandwidth, 30 min Video storage, SEO, 24/7 customer support, Basic website metrics, Squarespace extension, and Limited access for Squarespace Video Studio App, etc.

Business Plan: $23 /mo => [Monthly $33] Personal Plan + Unlimited contributors, Professional email from Google, Premium integrations and blocks, Complete customization with CSS and JS, Advanced Website analytics, Promotional pop-ups & Banners, etc.

Commerce Basic Plan: $27 /mo => [Monthly $36] Business Plan + Point of Sale, Customer Accounts, checkout on your domain, Powerful eCommerce analytics, Products on Instagram, etc.

Commerce Advance Plan: $49 /mo => [Monthly $65] Abandoned Cart Recovery, Sell subscriptions, Advanced shipping, Advanced discounts, Commerce APIs.

The pricing plan of WordPress is given below.

Basic Plan: $2.95 /mo => You will get 1 Website, 50 GB SSD Storage, Custom Themes, 24/7 Customer Support

Plus Plan: $5.45 /mo => Unlimited websites, Unlimited SSD Storage, Custom Themes, 24/7 Customer Support.

Choice Plus Plan: $5.45 /mo => Plus Plan with added privacy and security features.

Pro Plan: $13.95 /mo => You will get more power with optimized web resources + Plus plan features.

Key Take-Aways: WordPress is affordable when compared to Wix and Squarespace. The monthly pricing of Wix and Squarespace are almost similar. But when it comes to the monthly plan, Wix pricing is less than Squarespace. In the case of WordPress, the cost will vary depending on the hosting provider. So, you can choose the affordable one.

Winner: WordPress

Templates & Designs

Wix, Squarespace, and WordPress have a good collection of templates. In Wix, there are around 500+ templates are available. In Squarespace, there are around 150+ templates are available. In WordPress, you will get 5000+ themes & templates.

Wix has around 500 templates. All are attractive. Wix templates are categorized into Business & Services, Store, Creative, Community, and Blog. Under that, there are a lot of subcategories like Business, Health & Wellness, Travel & Tourism, Beaty, Fashion, etc. It also has E-Commerce templates, Education related templates, etc. You can also create a website from blank templates. Wix allows you to showcase your creativity. You can create your own colors and themes. So any type of business from students to large corporations can use the Wix Website builder.

Squarespace has a stunning collection of modern templates. There are around 150 templates are available in different categories. The template types include Online store, Portfolio, Memberships, Blog, Scheduling, and One page. And there are so many topics available like Art & Design, Photography, Health & Beauty, Fashion, Personal & CV, Travel, etc. Even if they are in limited numbers, the templates are better in Squarespace than in Wix.

In WordPress, there are around 5000 themes and templates. It includes both free and paid themes and templates. If you are using free themes, then WordPress will provide you with only limited support. And you will get premium support for Paid themes.

There are 3 different types of themes available Subject, Features, and Layout. The subject includes Blogs, E-Commerce, Education, Entertainment, etc. Features include Accessibility Ready, Editor style, Custom background, etc. The layout contains different layouts like Grid Layout, One Column, Two-column, etc. You can filter from these and they will suggest templates for you. WordPress does not have any in-built or third-party plugins for Logo making.

Key Take-Aways: WordPress has around 10,000+ themes and templates. Wix has around 500+ and Squarespace has only 100+ templates. So with no doubt, the winner of this round is WordPress.

Winner: WordPress

Logo Maker

Wix has its own logo maker. All you have to do is answer some questions about our site. They will suggest suitable logos for our website.

Squarespace also has a logo maker. You can give a name and tagline. They will create logos for you. Later you can customize

WordPress does not have an in-built logo maker.

Editor

Wix editor is advanced. You will get a lot of features within the editor. You can add strips, Text, Images, buttons, galleries, Menus & Anchors, Events, Bookings, etc. All these will be available in different styles also. You can also customize it in the way you want. All you have to do is just Drag & Drop. Simple. After you have done editing your website, you can preview your website in desktop mode and mobile. It will not automatically optimize for mobile phones. You have to do it manually. If you move an object to optimize for mobile, it will not affect the desktop view.

You will get instructions from Wix if you do any mistakes. It is like, they are watching us. For example, If you drag your image outside of the Margin, we will get a notification like “You dragged an element outside the gridline, some of your visitors won’t see it”. That is a cool thing. So you can avoid simple mistakes and can create a beautiful Website.

For creating mobile-optimized websites, you have to do it manually. You have to move the elements to the correct place to look good on mobile also. That is a time-consuming process and a disadvantage of Wix. But if you edit for mobile, it will not change in the desktop view. That is cool.

You can change the overall style of your site by using “Site design”. You can change the color and text theme. You can also change the page background of your website.

Squarespace has a structured drag-and-drop editor. You can’t drag and drop elements anywhere on the page. It is restricted. You can only move elements within a row or column. By this, your webpage will be always structured. There will not be any messing up happens.

You can see, that the content blocks are not available on the left side. You can add content by clicking the “Add Section”. All content like Gallery, Images, Video, Appointments, Contacts, Calendar, Music, etc. will be available there.

After adding different content blocks and making some customization, you can see “Site Styles”. Site Styles are some settings, where you can manage your website style. You can create a custom look using this Site Style. It will appear everywhere on your entire website [Not on a single page]. You can customize fonts, colors, Animation, Spacing, Buttons, and Image Blocks from the Site Styles.

If you edit for desktop, it will automatically be optimized for mobile also. You don’t have to do anything. All the elements will arrange systematically. That is a great thing.

WordPress provides different types of themes like Elementor, Divi, Gutenberg, etc. They all have different types of editors. The normal editor of WordPress is the Gutenberg editor. Given below is the Gutenberg editor. Gutenberg editor is a simple editor. It contains different blocks like Images, Videos, Tables, Lists, etc. Within the Gutenberg editor, you will get a Classic editor. It is also simple. You can add images, videos, links, lists, etc. from there also.

Elementor is another type of editor that we can install from plugins. It is free. It is a simple drag-and-drop editor. It also contains different elements like Images, a Text editor, Video, buttons, Google Maps, Portfolio, etc. You just need to drag and drop the elements you want. WordPress also gives you so much customization freedom. You will get SEO optimization in the editor itself. So you can set up the title, Meta description, keywords, etc.

You can drag and drop the editor within a block. But you can’t place anything anywhere you want.

After editing for the desktop, it will automatically optimize for the Mobile also. You don’t have to do anything. That is cool.

Key Take-Aways: You will get a lot of customization using Wix and WordPress editor. Squarespace has some limitations in design freedom. Website editors of both Wix and WordPress are great. You will get a lot of features in the Editor itself. There are a lot of customization features are available in both.

Winner: Wix & WordPress

Image Editor

You can also edit an image from within the editor. You can apply filters, and adjust the properties like brightness, contrast, saturation, etc. You can crop, resize, cut out, etc.

You can edit images from the editor itself. But the editing options are limited. You can change the size of the image and add filters. That’s all.

WordPress does not have its own image editor.

Small Business

By using Wix, you can create beautiful small business websites. Wix is easy to use for small businesses and beginners. There are so many in-built apps for Wix to create small business websites. It has its own booking, Calendar, Events, hotels, etc.

You can also use third-party apps like the Small Business Phone System, invoice & accounting, Shirtsy Dropship, etc. There are paid and also free plugins available.

Squarespace is good for small businesses. It is an easy-to-use Website builder. So, it will be easy for small business owners and DIYers to edit the website and set up all the options. It is low maintenance website. You can add appointments, Forms, Newsletters, reservations, etc. to your website.

There are Squarespace extensions like Dext (For accounting), FreshBooks (To generate reports & automatically sync clients), etc.

As I told you, WordPress is also good for small businesses. They are providing so many plugins for Small businesses. Both paid and free. Small business features include Bookings & appointments, event schedules, Local pickup, etc. They include WP ERP, WP Ever Accounting, Jetpack CRM, Salon booking system, etc.

Key Take-Aways: Both Wix and WordPress are good for small businesses. Both of them have in-built as well as third-party apps for small businesses like bookings, appointments, events, hotels, etc. There is only limited extensions are there for small business in Squarespace.

Winner: Wix & WordPress

Portfolio & Photography

Wix Gallery is cool. There are different types of galleries are available. They are Pro Gallery, Grid Gallery, Slider Gallery, etc. You can showcase your images in different ways and models using this Gallery. So, Creating portfolio websites and photography websites will be easy using Wix. You can showcase your works in a creative manner.

You can use different layouts for your gallery. You can also change the direction, orientation, and alignment of your layout. And also, you can change the Spacing, Density, etc.

Wix has in-built as well as third-party apps for the gallery. Some of them include Photo & Video gallery, Wix pro gallery, an Impressive slide show gallery, etc.

Squarespace is also good for creating Portfolio Websites. There are so many Professional Portfolio templates available. You can customize it and create a great portfolio website. You can add individual projects and organize the website. So, it will be easy to navigate through your projects.

There is a Gallery element also available in Squarespace. You can use that also for your Portfolio website. There are so many layouts available in the Gallery also.

You can create beautiful portfolio templates using WordPress. They are providing the Portfolio element in the Elementor editor itself. But it is not that good. And also they are providing so many plugins for creating portfolios. There are plugins like “Portfolio Awesome”, “Portfolios”, “Elegant Addons for elementor”, “MB portfolio”, etc.

Media Library

Wix has a great Media Library. You will get plenty of quality images. Wix has its own media. Besides, we can select images from Shutterstock and Unsplash. They all are stock images and we can use them for free. You can also upload your own images and use them on your website.

There are so many stock images also available in Squarespace. You can use it if you want or else, you can upload your own image. These images are also categorized into Minimum, Plain Background, Abstract, Close Up, etc. But in the free trial, there will be “GETTY IMAGES”. If you upgrade your plan, they will remove the watermark.

WordPress has a Media Library. You can upload your images and videos to the Media library of WordPress. It also has its own stock images.

Key Take-Aways: Wix is better for creating Portfolio websites. They have a stunning collection of portfolio templates and there are good galleries, slide shows, and portfolio elements available in Wix when compared to Squarespace and WordPress.

Winner: Wix

eCommerce

Wix provides you with various templates for eCommerce Websites. You can create your own online store website using Wix. There are templates like Fashion & Clothing, Jewellery & Accessories, Arts & Crafts, etc. All you have to do is select a template and customize it according to your store. But it comes under different pricing. The eCommerce plan starts from $23 to $49 /mo.

There are so many in-built and third-party apps that are also available for eCommerce.

There are around 80 payment gateways are available all around the world. It includes Wix payments, Affirm, RazorPay, Braintree, etc.

Squarespace is good for creating eCommerce websites. There are so many stunning templates available for eCommerce. For creating an eCommerce website and using its features, you have to upgrade to a Business plan or higher. eCommerce plan starts from $23 /mo to $49 /mo.

There are Squarespace extensions are also available for eCommerce like AfterShip, Easyship, Order Desk, etc.

There are so many payment gateways are there like Apple Pay, FedEx, Stripe, PayPal, etc. But in the United States, only Stripe, PayPal and Square are available.

You can create eCommerce websites in WordPress so easily using WooCommerce. WooCommerce is one of the popular eCommerce platforms on the market. You can also use so many eCommerce plugins for selling products, and other e-commerce needs. It includes Ecwid eCommerce Shopping, WooCommerce shipping & tax, eCommerce product catalog, etc. WooCommerce is more advanced than Wix. It provides more features when it comes to eCommerce.

In WooCommerec also, there are around 80 payment gateways are available. It includes WooCommerce payments, Stripe, PayPal, Amazon Pay, etc.

Key Take-Aways: WordPress is good for creating eCommerce websites. WordPress allows you to connect with WooCommerce. WooCommerce is one of the popular eCommerce website builders. It has more features when compared to Wix and Squarespace. And also, there is no separate pricing to create an eCommerce website.

Winner: WordPress

Blogging

You can create blogs using Wix. They also provide so many beautiful templates for creating Blogs. It is categorized into Personal Blog, Food & Travel News & Business, Arts, etc. All you have to do is select a template and start blogging. But it’s kind of limited. You don’t get a whole lot of control over the layout of your posts, aside from being able to add images, videos, and dividers. It is easy to use, but we’d love to see more options for both editing and posting.

You can also include a blog section on your other websites also. They have so many layouts and sections for that like post list, recent post, category menu, Tag cloud, archive, etc.

Wix also has so many in-built and third-party apps for creating blogs. They are Easy Blog, Wix Blog, DropIn blog, etc.

Using Squarespace, you can create beautiful Blogs. There are plenty of options are available to create blog posts. You can add web elements like text, buttons, videos, Images, Galleries, Social links, etc. And also, you can add different sections like Products, Content links, Charts, Events, etc. And also, you can add integrations like Instagram, Zola, Flickr, SoundCloud, Twitter, etc.

There are so many format types for blogs are there in Squarespace. they include, Masonry Blogs, Slide by Slide blogs, Single Column Blog, etc.

WordPress, on the other hand, has a long-held reputation as being one of the best tools for blogging. You can add blogs from the “Post option”. Then click “Add new”. Their blog feature is powerful, with the ability to add tags, categories, and RSS. And also it provides a lot of plugins for comments, related posts, polls, etc.

WordPress blog-related plugins are given below. They include News & Blog Designer Pack (WordPress blog plugin), PostX, MailerPoet, WP Blog & Widget, Blog Designer, etc.

Key Take-Aways: WordPress is good for blogging when compared to Wix and Squarespace. WordPress is one of the best sites for creating blogs. There are so many customization options available in the blog editor.

Winner: WordPress

App Market / Extensions

Wix’s App Market has over 300+ apps to help you enhance your site. Whether you can integrate Wix with plenty of in-built apps as well as third-party apps. In-built apps include Wix Bookings, Wix pricing, Wix forms & Payment, Events, etc. Third-party apps include eDesk, Coupon X Discount Code Pop-Ups, Custom Background Music, Google Search Ads by Cobiro, and Multi-channel fulfillment with Amazon, Instagram, etc. There are free and also Paid apps available in the Wix App Market. You will get third-party apps for SEO, Marketing Automation, Analytics & Tracking, etc.

Squarespace does not have an app market. It has only some extensions. There are around 35 extensions available in Squarespace. They are categorized into Shipping & fulfillment, Finance, Inventory & Products, and Sales & Marketing. Shipping & Fulfilment include extensions like AfterShip, Easyship, Order Desk, ShipBob, Shippo, etc. Finance extensions include Dext, FreshBooks, TaxJar, etc. Inventory & Products include Art of Where, Candid Wholesale, inFlow Cloud, Printful, etc. Sales & Marketing include Channable, Delighted, EX Texting, etc.

Squarespace has some other third-party integrations also that are not included on the Squarespace website. They include Setmore, elfsight, Ecwid, POWR, etc. You can integrate the app they are providing using the source code only.

WordPress does not have an App Market. Instead, it has around 60,000+ plugins to help you add different features to your site. There are free as well as paid plugins available. Plugins are not like Wix App Market. You need a little technical knowledge to install and successfully update them each time if there is a new version.

Key Take-Aways: With no doubt, we can say the winner is WordPress. Because WordPress has around 60,000 plugins available. In Wix only 300 apps, and in Squarespace only 30 extensions are available.

Winner: WordPress

Marketing Automation

Wix has an in-built Marketing automation tool. It is called Ascend by Wix. It is an all-in-one business tool that allows you to send stunning emails. By using Wix ascend, you can build a strong relationship with your customer and you can easily promote your product and services through email. Wix ascend offers only basic analytics and report. You will not get it in your free plan. It has a separate pricing plan.

Wix Ascend has a separate plan. It has a free plan with limited features. So, it will be expensive to use Wix Ascend. Its plan includes Basic Plan ($10 /mo), Professional Plan ($24 /mo), and an Unlimited Plan ($49 /mo).

Most of the users won’t use Ascend by Wix for their marketing. They will use third-party apps like MailChimp, Omnisend, and Google Listing & Ads for their Marketing purpose. You can see the comparison between Wix Ascend Vs MailChimp here.

Squarespace is a great website builder tool. Besides that, they are providing in-built Email marketing also. That is a great thing. But the Squarespace email campaign can be used only for Squarespace websites. However, you can connect any other Email marketing tool for the Squarespace website such as MailChimp, ConvertKit, etc.

The most popular email marketing tool that is used for Squarespace website marketing will be MailChimp. You can see the comparison between Squarespace Email Campaign Vs MailChimp here.

It also has 4 different pricing plans available. Its plan starts from $5 /mo. Its plan includes Starter Plan ($5 /mo), Core Plan ($10 /mo), Pro Plan ($24 /mo) and Max plan ($48 /mo).

There are some Squarespace extensions are available for Marketing. They include Channable, Delighted, EZ Texting, etc.

WordPress does not provide any in-built marketing automation. But WordPress has so many plugins for doing marketing automation. There are around 400 plugins are available. It includes FlentCRM’s Email Marketing Automation, MailChimp, Omnisend, Zoho Marketing automation, etc. And also, there are free plugins are also available.

Key Take-Aways: Wix and Squarespace have in-built marketing automation tools. But WordPress has to connect with third-party automation plugins like MailChimp.

Winner: Wix & Squarespace

SEO

Wix has many SEO settings, Schema, and third-party SEO apps from top companies. So there is a high chance that your Wix website getting a better Google rank. It has a lot of SEO features and SEO options in the dashboard as well as in the website builder. It will help you with both On-page & Off-page SEO. You can set up your Title, Meta tags, meta descriptions, etc. with the help of Wix SEO optimization tools. And also Wix will create a Site map and submit it to the search engine.

Third-party apps include Rabbit SEO, rankingCoach Get Found Online, Deepcrawl, etc.

The SEO of Squarespace is as good as Wix. They both have almost similar features. You can set up a Title, Meta tag, Meta description, Alt image, etc. You can set up SEO blog posts also (It is not available in Wix). In SEO Panel, you can set up your title, Logo, Title Format, etc. You can set the Title format for Home, Pages & Items. Then you can set up Onpage SEO. Every settings page has this On-page SEO option.

You can also connect Google Seach Console to your website. You can link it from the Google Search Console website and also from the Squarespace website. It is good to connect both because it makes sure all the data is everywhere. You can also use Google Analytics like this.

WordPress provides even more. Its software comes with limited SEO features. You also have access to tons of powerful plugins such as Yoast SEO, RankMath SEO, Google Analyticator, etc. which help you to reduce your SEO efforts. RankMath SEO is given below. We can set up focus keywords, meta descriptions, titles, etc. through RankMath SEO.

So many plugins are available in WordPress for SEO Activities. There will be plugins for local SEO, image optimization, etc. See the full list of SEO plugins here.

Key Take-Aways: WordPress has more advanced SEO when compared to Wix and Squarespace. You can install powerful SEO plugins like Yoast SEO and RankMath. Wix and Squarespace have an in-built SEO optimization tool. But it is a little basic when compared to WordPress.

Winner: WordPress

Analytics & Tracking

In Wix, the reports are provided according to the parameters like Traffic, Sales, and People. You will get the report as a table, line chart, and bar chart. So, you can analyze your business according to the season and trends and can optimize your own strategy. You can learn a lot by comparing your sales performance.

For example, given below is a graphical report of Sales by Item. Here dark green represents your current period and the light green represents your previous period. And here we took sales measure as gross sales. By analyzing this chart you can compare your sales in the current year and the previous year. So that, you can create your own strategy to improve sales in the next year.

There are so many third-party apps available for analyzing and tracking your website. They include Google Analytics, Facebook Pixel, Google tag manager, etc.

You will get better and more advanced analytics and tracking in Squarespace when compared to Wix. You will get the report of Revenue, Units Sold, Orders, Visits, Conversion rate, etc. You will also get reports on Traffic, Abandoned checkout, Purchase funnel, etc.

WordPress does not have in-built analytics and reporting. You have to install Google Analytics on your WordPress website. There are also other analytics plugins available in WordPress like Analytify, WooCommerce Pixel manager, Conversions.io, etc. See the full list of Analytics & Tracking plugins here.

Key Take-Aways: Both Wix and Squarespace have good analytics and reporting. But Squarespace has more advanced analytics and reporting. They are also providing an advanced report for eCommerce websites when compared to Wix. WordPress does not have an in-built analytics & tracking tool.

Winner: WordPress

Pros & Cons : Wix vs Squarespace vs WordPress

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Conclusion : WiX vs Squarespace vs WordPress

Why should you use Wix?

1. It is easy to use website builder with a drag-and-drop editor.
2. Wix has an outstanding number of templates for free. All are classy and pleasing and also well-formatted.
3. You will get better in-built analytics & reporting.
4. You will get a free domain for a one-year hosting plan.
5. If you want to downgrade from a higher plan to a lower plan, you will get credit from the previous purchase.

Why should you use Squarespace?

• There are 100+ stunning & fully responsive templates available.
• You will get better eCommerce features and easy to set up an e-commerce store.
• You can give Gift cards and you can accept donations through Squarespace.
• You will get advanced website analytics and powerful eCommerce analytics.
• You will get a professional email from Google.
• Live chat support is available.
• You will get a faster server speed. Websites using Squarespace will load faster.

Why should you use WordPress?

1. WordPress is affordable.
2. Self-hosted website
3. You will get complete control over the website.
4. Around 60,000 plugins are available
5. There is no separate pricing for creating an eCommerce website.

Top Commercials : WiX vs Squarespace vs WordPress

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Sophia Gilbert

Sophia Gilbert is an Email Marketing Specialist and Web Application Expert with 10+ years of experience. She meticulously tested and used most of the email marketing tools & website builders in the real field. Here she is sharing reviews and comparisons of different email marketing tools based on her past experience through different companies where she has worked.