What do you know about Constant Contact? Constant Contact is a well-known email marketing provider in the industry. It offers all the basic features of the email marketing tool along with some advanced features. It is very useful for small businesses, non-profit organizations, and entrepreneurs to exhibit their marketing ideas while selling their products. Are you looking for the best email marketing tool for your business? If you are confused with Constant Contact, then this review is for you. We will help you to choose the best for you.
What is Constant Contact?
Constant Contact is one of the biggest and oldest email marketing software providers in the world. It started in 1995. Currently, Constant Contact is having over 650,000 customers. It provides you with all the essential features of an email marketing tool. Additionally, it has the features like event management, appointment scheduling, etc. It is used to create websites, email marketing campaigns, analyze marketing campaigns, etc.
Who uses?: Small businesses, Non-profit organizations, etc.
Some of the main features and its rating according to WebsiteBuilderly.com is given below.
| Features | Rating |
|---|---|
| Contact Management |  5 |
| Templates & Design | 5 |
| Campaigns | 4.5 |
| Email Builder | 4.5 |
| A/B Split Test | 4.5 |
| Automation Workflow | 4 |
| Analytics & Report | 4 |
| Landing Page | 5 |
| Website Builder | 5 |
| Pricing | 4.5 |
| Integration | 5 |
| Customer Support | 4.5 |
Pros & Cons
| Pros | Cons |
|---|---|
| There is no contract time. You can cancel your plan at any time. | Constant Contact is a little expensive for small businesses. |
| Verifying & Uploading a large number of contacts is quick. | It has only a simple workflow. You won’t get any visual automation workflow. |
| You can create mobile-optimized emails. | It doesn’t have a Spam check feature. |
| It has a Refund Policy. | You will get only basic reporting. |
| You can upgrade or downgrade the plan anytime with one click. |
The Interest over time of Constant Contact according to Google Trends is given below.
In-depth Review
Pricing Plan
Constant Contact has mainly 2 plans. Email Plan and Email Plus Plan. It does not have a free version. It only has a 60-days free trial. Its free trial is very basic. It only allows you to send emails and nothing more. The Pricing plan is given below.
| No. of Customers | Core Plan | Email Plus Plan |
|---|---|---|
| 0 – 500 | $9.99 /mo | $45 /mo |
| 501 – 2500 | $35 /mo | $70 /mo |
| 2501 – 5000 | $55 /mo | $95 /mo |
| 5001 – 10,000 | $80 /mo | $125 /mo |
| 10,000 – 15,000 | $105 /mo | $180 /mo |
| 15,001 – 20,000 | $130 /mo | $225 /mo |
| 20,001 – 25,000 | $155 /mo | $270 /mo |
| 25,001 – 30,000 | $180 /mo | $310 /mo |
Email Plan: $9.99 /month => Unlimited emails, 300+ email templates, Customer list growth tools, Real-time reporting, Social posting, Subject line A/B testing, Live phone & Chat support, Shoppable landing pages, Ecommerce marketing polls, etc.
Email Plus Plan: $45 /month => Email Marketing automation, Dynamic content, Customizable pop-up forms, surveys & event registration, Personalized kickoff call, Ecommerce segmentation, etc.
Note
*Constant Contact packages have a monthly send limit of 24 times your total contacts and an overage fee of $0.002 per email. List sizes over 50,000 contacts are automatically upgraded to the Plus plan.
Constant Contact provides you refund policy. If you are not satisfied with Constant Contact, within the first 30 days of your first payment, you can request for refund. Some other email marketing tools like ActiveCampaign, GetResponse, etc. do not provide Refunds.
1. Contact Management
Contact Management in Constant Contact is simple. Adding contacts has several options. You can create new contacts by entering contacts one by one including name, email, etc. You can copy and paste several contacts at a time from an excel sheet, google Sheets, etc., or from other apps. You can upload files like CSV files, spreadsheets, etc.
You can import the contacts from other apps that integrate with Constant contact. You can import contacts from Shopify, BigCommerce, WooCommerce, etc.
You can create segments for your customer list. Given below are some segment options.
2. Templates & Design
Constant Contact offers around 350 templates that are easily customizable and responsive in nature. It provides you with a feature called Brand Templates. ie. it has AI where you are allowed to scan your website and they will autogenerate the template of your website color and image! This is really a useful feature and less time taking. You can even create an email campaign using your existing PDF document.
3. Campaign creation
In Constant Contact, everything comes under Campaign. Email, Email automation, Social post, landing pages, etc come under the campaign. Campaign creation is very simple.
4. Email Builder
Constant Contact templates are easily customizable, and editable. It has drag-and-drop layouts. If you want a unique and completely different template you can add your custom code template. Using Constant Contact you can easily add a poll, Donation, and coupons for your email templates, you can select pre-designed layouts that will help conserve time and provide the proper structure to your template on all devices.
It has also a product picker option from Shopify, WooCommerce, and Eventbrite.
In the editor, in the top right corner, there is an email setting option. From there you can add a subject, Preheader, From name, From address, etc. And after creating the email, you can select the recipients, you can create an A/B test for the subject line, etc. But the A/B test is not available in the free trial. And also you can’t schedule the time to send an email campaign with the trial version.
5. Automation Workflow
Email automation is very simple in Constant Contact. You can’t try automation in your free trial. In Constant Contact, automation is coming under the campaign. Constant Contact provides you with 2 types of automation. Single-step automation and Multi-step automation. In Single-step automation, you can create Welcome email templates, Birthday email templates, and Anniversary email templates.
Constant Contact allows you to create multi-step automation for “when a contact opens an email”, “when a contact clicks one of your email links”, “when a contact joins a specific list” and “your contact made their first purchase”. That means in Constant Contact, automation is based on user engagement. After you select any automation trigger, you have to create a new campaign or select an existing campaign. Then you can adjust the time. Likewise can go on adding your emails as many as you want.
Constant Contact does not provide any visual automation. There is only step-by-step automation is available.
6. Analytics & Report
The reporting of Constant Contact is given below. It provides you with all the basic reporting like Open rate, Unopened rate, Click rate, and Bounce rate. You can also see that the opening and click happens on Desktop or Mobile. Recently Constant Contact launched Sales Accelerator. It is an all-in-one CRM platform. It costs $499 /mo.
7. A/B Split Testing
A/B Split testing is one of the features of Constant Contact. But Split Testing is very limited. You can test only the subject line.
Subject lines are the expressive part of the email, if your subject line is neat and clear you will get more openings, here variation A is will reach 50% of the audience/contacts, likewise variation B. You need to have an email plus version ($45) to avail this feature completely.
8. Landing Pages
Constant Contact allows you to create Landing pages. And also you can easily get information from new contacts with pop-up, inline, and landing page sign-up forms. You can create sign-up forms and pop-ups on landing pages using OptinMonster. You can create a new landing page or you can use an existing landing page to get more subscribers. You can also use Facebook lead ads to capture the attention of customers. Features of Landing page creation are very limited. You can choose the fields to show, text, theme, and color in Constant Contact. But the styling option is limited. You can only change the background color and font style.
9. Website Builder
Constant Contact has its own AI website builder. There you can create stunning websites and you can connect to your own custom domain. Its Website Builder is great. You don’t have to pay any extra money for that. Using its website builder, you can create beautiful web pages, Landing pages, you can create your store, and also you can connect your own custom domain. You can build the website scratch or Constant Contact will create a website for you using its AI-driven website builder with high-quality pictures and sample content. All you have to do is answer some questions. Your website is ready.
10. Integration
Constant Contact has around 350 integrations. That is amazing. All the integrations are filtered into different categories like Ecommerce, CRM, Event management, etc. So you can easily find the apps. Some of the eCommerce apps include Shopify, Stripe, WooCommerce, etc. Some social media apps include Facebook, Instagram, Twitter, etc. And there are also so many other apps like Google Ads, Facebook ads, WordPress, Gmail, Salesforce, etc.
11. Customer Support
Constant Contact supports various features like Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, and Chat. But customer service is not that good.
The Customer geography, Alternatives, Top websites, Email Propagation, etc. are given below.
| Constant Contact | |
|---|---|
| Found in | Started in 1995. Headquarted in Waltham, Massachusetts, United States |
| Customer Geography | Constant Contact is getting around 80% traffic from USA and Canada. |
| Organic Traffic Vs Paid Traffic | Constant Contact is getting traffic from around 90% organic keywords & 10% paid keywords. |
| Top Website | The top websites that use Constant Contact are given below. >> Treat Cupcake Bar >> Soluna Garden Farm >> Good Boston Living >> Lovin’ Spoonfuls >> Siena Farms |
| Email Propagation | The Email propagation of Website that using Constant Contact is given below. In the cross mark (❌) area, the email will deliver slowly.  |
| Alternatives | >> Mailchimp >> MailerLite >> Moosend >> SendInBlue >> GetResponnse >> ActiveCampaign >> ConvertKit |
An in-depth features comparison based on the pricing is given below.
| Email Marketing Features | Constant Contact ($9.99 /mo) | Constant Contact ($45 /mo) |
|---|---|---|
| Users | 5 Users | Unlimited |
| Drag & Drop Editor | ✔️ | ✔️ |
| HTML Editor | ✔️ | ✔️ |
| Template Library | ✔️ | ✔️ |
| A/B Split Testing | ✔️ | ✔️ |
| Multivariate Testing | ❌ | ❌ |
| Split automation | ❌ | ❌ |
| Apps & Integration | ✔️ | ✔️ |
| Advanced Tracking & Reporting | ❌ | ❌ |
| Ecommerce marketing | ✔️ | ✔️ |
| Customizable pop-up forms | ✔️ | ✔️ |
| SMS marketing | ❌ (With EZ Texting integration) | ❌ (With EZ Texting integration) |
| SMS Service Follow-ups | ❌ | ❌ |
| In-depth reporting | ❌ | ❌ |
| Predictive analytics | ❌ | ❌ |
| Built-in CRM | ❌ | ❌ For $499 /mo |
| Create invoices | ✔️ | ✔️ |
| Lead Scoring | ✔️ | ✔️ |
| Contact Management | ||
| Sign-up forms | ✔️ | ✔️ |
| Contacts list import from Gmail, Outlook, etc. | ✔️ | ✔️ |
| List segmentation | ✔️ | ✔️ |
| Ecommerce Segmentation | ❌ | ✔️ |
| Automation | ||
| Visual automation Workflow | ❌ | ❌ |
| List Building tools & Welcome emails | ✔️ | ✔️ |
| Smart Sending | ✔️ | ✔️ |
| Dynamic content | ❌ | ✔️ |
| Automated Email Welcome series | ❌ | ✔️ |
| Automated email behavioral series | ❌ | ✔️ |
| Landing Pages | ||
| Custom Branded landing pages | ❌ | ❌ |
| Shoppable landing pages | ✔️ | ✔️ |
| Landing page creation & Hosting | ✔️ | ✔️ |
| Logo Maker | ✔️ | ✔️ |
| Customer Support | ||
| Phone Support | ✔️ | ✔️ |
| Email/Help Desk | ✔️ | ✔️ |
| 24/7 (Live Rep) | ❌ | ❌ |
| Chat | ✔️ | ✔️ |
| FAQs/Forum | ✔️ | ✔️ |
| Knowledge Base | ✔️ | ✔️ |
| Training | ||
| Live Online | ✔️ | ✔️ |
| In-Person | ❌ | ❌ |
| Videos | ✔️ | ✔️ |
| Documentation | ✔️ | ✔️ |
| Webinars | ✔️ | ✔️ |
| Cloud, SaaS, Web-Based | ✔️ | ✔️ |
| Desktop – Mac | ❌ | ❌ |
| Desktop – Windows | ❌ | ❌ |
| Desktop – Linux | ❌ | ❌ |
| Desktop – Chromebook | ❌ | ❌ |
| On-Premise – Windows | ❌ | ❌ |
| On-Premise – Linux | ❌ | ❌ |
| Mobile – Android | ✔️ | ✔️ |
| Mobile – iPad | ✔️ | ✔️ |
| Mobile – iPhone | ✔️ | ✔️ |
Conclusion
Why should you choose Constant Contact? Here is what is great about Constant Contact.
- If you are a small business owner and want to start an effective and simple email marketing campaign.
- Get a 30% offer for Non-profit organizations. That is great.
- If you too much care about deliverability & spam rates, then Constant Contact is the best option for you, because its deliverability is the highest.
- If you want a website, then constant contact has the best & easiest website builder with its all plans and you can easily integrate the email marketing on that website effectively. Moreover, the Constant Contact website builder has surprisingly the best analytics and reporting system. You can see all the data visually with varieties of graphs and maps.
FAQs
Top News of Constant Contact
- Constant Contact Agrees to Acquire Vision6
- Constant Contact Closes Acquisition of SharpSpring
- Endurance Finalizes Constant Contact Acquisition, Lays Off 15% Of The Staff
- Advanced Intellectual Methods Joins the Constant Contact Global Partner Program
Sophia Gilbert is an Email Marketing Specialist and Web Application Expert with 10+ years of experience. She meticulously tested and used most of the email marketing tools & website builders in the real field. Here she is sharing reviews and comparisons of different email marketing tools based on her past experience through different companies where she has worked.
