Constant Contact and AWeber are the two best email marketing tools. Selecting among these two is a little confusing. Constant Contact provides you with all the basic features that are needed for an email marketing tool. On the other hand, AWeber provides you with some extra features. Below is a detailed comparison between Constant Contact Vs AWeber. By the end of this comparison, you can decide which one is the right option for you.
Quick Summary
Constant Contact
Easy to use
Mobile optimized emails
Verifying & Uploading a large number of contacts is quick.
Constant Contact is one of the biggest and oldest email marketing software providers in the world. It started in 1995. Currently, Constant Contact is having over 650,000 customers. It provides you with all the essential features of an email marketing tool. Additionally, it has the features like event management, appointment scheduling, etc. It is used to create websites, email marketing campaigns, analyze marketing campaigns, etc.
Who uses: Small businesses, Non-profit organizations, etc.
AWeber is an affordable email marketing tool. You will get the all the features like sending simple emails to complex multi-step automation. AWeber is mainly focusing on small business organizations. On its free plan, you will get all the basic features for email marketing. In its higher plans, you can access pro features like Email split testing, Behavioral automation, Email sales tracking, etc. It will help to create responsive landing pages, send instant push notifications, and more.
If you are looking for an easy-to-use email marketing tool, then Constant Contact will be a good option. If you have a small business or non-profit organization, you can use Constant Contact. It has the features like event management, appointment scheduling, etc. Constant Contact helps to create professional emails, which promotes your customer growth and drives up your sales. It is used to create websites, email marketing campaigns, analyze marketing campaigns, etc.
Why is Constant Contact so bad?
There are so many limitations in Constant Contact. In the free trial of Constant Contact, you won’t get the important features like automation. Constant Contact is costly when compared to other email marketing tools. There is no visual automation workflow and automation triggers are not flexible. It does not have a spam check feature. It offers you only basic reporting. And also visually it is a bit outdated.
Is AWeber any good?
AWeber is a good Email marketing tool with a lot of features. Its ease of use and easy-to-set-up features make AWeber even better. It is mainly focused on small business organizations. So it is affordable when compared to other email marketing tools. In its free version, you will get all the features that you needed for email marketing.
How do I cancel my AWeber account?
Click on your name at the bottom left corner –> From the drop-down menu, select My Account –>Click Billing from the left-hand side –> Below the invoice info, Click on the Close my Account button.
Why should you use Constant Contact over AWeber?
Verifying & Uploading a large number of contacts is quick.
Constant Contact allows you to scan your website and Constant contact will autogenerate the template of your website color and image.
Using Constant Contact, you can create mobile-optimized emails.
You can upgrade or downgrade the plan in one click without losing your credit.
Constant Contact has a logo maker option. You can make your own customized logos.
It has an AI website builder
It has an AI template generator that builds email templates based on your website color, theme & styles.
Why should you use AWeber over Constant Contact?
It has a free version. Within the free version, you will get most of the features including automation.
Better analytics & Reporting compared to Constant Contact.
AWeber provides you with more integration. It has around 800+ in-built integrations. Constant Contact has around 350 integrations.
AWeber has better customer support.
AWeber provides you with more number of templates. It has around 700+ email templates as well as Landing page templates. Constant Contact has around 350 email templates.
AWeber has a stock image library. It contains 6000+ images.
Difference between Constant Contact & AWeber
AWeber has a free plan. Constant Contact does not provide you with a free plan.
Constant contact has basic analytics & reporting whereas, AWeber has advanced analytics & reporting.
AWeber provides you with a visual automation workflow. Constant Contact does not have a visual automation workflow.
AWeber provides you with 24/7 live chat support. Constant Contact doesn’t have live chat support.
AWeber has an E-Commerce tagging option. Constant Contact does not have that option.
Web activity tracking is available in AWeber. Constant Contact does not provide that feature.
Constant Contact has SMS marketing. AWeber does not have that option.
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Contact Management in Constant Contact is simple. Adding contacts in Constant Contacts has several options. You can create new contacts by entering contacts one by one including name, email, etc. You can copy and paste several contacts at a time from excel sheet, google sheet, etc., or from other apps. You can upload files like CSV files, spreadsheets, etc.
You can import the contacts from other apps that integrate with Constant contacts. You can import contacts from Shopify, BigCommerce, WooCommerce, etc.
Constant Contact imports contacts by other services
You can create segments for your customer list. It provides you with auto-generated engagement segments for most, some-what, and last engagement, Segmentation using best, recent, one-time, lapsed, or repeat customers. But these two are available for the $45 /mo Plan. Given below are some segment options for Constant Contact.
Constant contact segments
>> AWeber
Adding contacts in AWeber is coming under the subscriber option. You can add subscribers in different ways. You can add one at a time. Import multiple, you can also request account migration. Adding one at a time is a time-consuming process. You can upload bulk contacts by using CSV, TXT files, etc. You can also copy and paste from excel sheets also.
AWeber provides you with an advanced segmentation and tagging option. It will update tags and lists faster. Purchase tagging is available in the free version. You will get Save and send to custom segments option, Cart abandonment / Purchase tagging in the Pro plan.
KeyTake-Aways: Managing contacts in Constant contact & AWeber are pretty similar. But options of adding contacts are better in Constant Contact when compared to AWeber. And also the speed of adding a contact is very quick in Constant Contact.
Constant Contact offers around 350 templates that are easily customizable and responsive in nature. Constant Contact provides you with a feature called Brand Templates. That is, it has AI where you are allowed to scan your website and Constant contact will autogenerate the template of your website color and image! This is really a useful feature and less time taking. You can even create an email campaign using your existing PDF document.
Constant Contact Templates
>> AWeber
AWeber provides you with 700+ email templates with beautiful designs. These templates are categorized into different groups. So you can easily find the templates you want. You can also create templates from the scratch. And also AWeber provides you with a stock-image library, with contains 6000+ free images.
AWeber Templates
KeyTake-Aways: Both Constant Contact and AWeber have a good collection of templates. The number of templates is greater in AWeber. But Constant contact will autogenerate the templates using artificial Intelligence based on your website color. Also, Constant Contact has its own website builder.
In Constant Contact, everything comes under Campaign. Email, Email automation, Social post, landing pages, etc come under the campaign. Campaign creation in Constant Contact is simple.
Constant Contact Campaign triggers
>> AWeber
In AWeber, campaign creation is coming under the messages option. There are so many campaign triggers there. Broadcasts, Split tests, Blog Broadcasts, Automations, etc. Campaign creation is an easy process in AWeber.
AWeber Campaign triggers
In AWeber, campaign creation is also called broadcast. For creating an email campaign, you can use Drag and drop email builder, Plain text messages, or an HTML editor.
Aweber campaign
KeyTake-Aways: Campaign creation is easy in Constant Contact. It is pretty straightforward. But in AWeber, the campaign is called Broadcast, and the automation is called Campaigns.
Constant Contact templates are easily customizable, and editable. It has drag-and-drop layouts. If you want a unique and completely different template you can add your custom code template. Using Constant Contact you can easily add a poll, Donation, and coupons for your email templates, you can select pre-designed layouts that will help conserve time and provide the proper structure to your template on all devices.
Constant Contact Email builder
Constant Contact email builder – Text editor
It has also a product picker option from Shopify, WooCommerce, and Eventbrite.
Constant contact with product picker
In the editor, in the top right corner, there is an email settings option. From there you can add a subject, Preheader, from name, from address, etc. And after creating the email, you can select the recipients, you can create an A/B test for the subject line, etc. But A/B test is not available in the free trial. And also you can’t schedule the time to send an email campaign with the trial version.
Constant Contact email settings
>> AWeber
AWeber provides you with a drag-and-drop email editor. There are a lot of features are included in the elements. Using AWeber, you can add images, Videos, Coupons, Products, signatures, etc. What you need to do is just drag and drop. You can also insert images from its stock-image library.
Aweber email builder
You can customize the text also. You can also add links in the text. You can change font color, style, alignment, etc.
AWeber email text editor
KeyTake-Aways: The email builder of Constant Contact and AWeber are similar. Both of them have almost the same features like coupons, Adding products, images, videos, etc.
Winner of Email Builder: Its a Tie
Constant Contact: 4-1 : AWeber
5. Automation Workflow
>> Constant Contact
Email automation is very simple in Constant Contact. You can’t try automation in your free trial. In Constant Contact, automation is coming under the campaign. Constant Contact provides you with 2 types of automation. Single-step automation and Multi-step automation. In Single-step automation, you can create Welcome email templates, Birthday email templates, and Anniversary email templates.
Constant Contact automation types
Constant Contact allows you to create multi-step automation for “when a contact opens an email”, “when a contact clicks one of your email links”, “when a contact joins a specific list” and “your contact made their first purchase”. That means in Constant Contact, automation is based on user engagement. After you select any automation trigger, you have to create a new campaign or select an existing campaign. Then you can adjust the time. Likewise can go on adding your emails as many as you want.
Constant Contact does not provide any visual automation. There is only step-by-step automation are available.
Constant contact multi-step automation
>> AWeber
In AWeber, automation is coming under the message option. It is called “Campaign” in AWeber. It provides you with Visual automation. In the Campaign, there will be 2 options. Visit Market place & Create a Campaign. In the visit marketplace option, you can import Aweber’s automated email campaign. Or else, you can create a Campaign on your own. Before building your campaign, you have to select a trigger. You have to select either On Subscribe or Tag applied.
Aweber automation workflow
There are so many pre-built automation templates like the Welcome series, Lead Magnet, Blogger series, etc. Some automation triggers are given below. You can also create automation from the blank campaign or you can import a campaign. You will get email automation for free. But Advanced automation like behavioral automation is available only in the Pro plan.
Aweber automation triggers
KeyTake-Aways: Automation is better in AWeber. It has Visual automation workflows. And also automation is available in the Free version. Constant Contact has only simple automation.
The reporting of Constant Contact is given below. It provides you with all the basic reporting like Open rate, Unopened rate, Click rate, and Bounce rate. You can also see that the opening and click happens on Desktop or Mobile. Recently Constant Contact launched Sales Accelerator. It is an all-in-one CRM platform for advanced features. It costs $399 /mo.
Constant contact AnalyticsConstant Contact Report
>> AWeber
You will get better analytics and reporting in AWeber. In the free plan, you will get all the basic reporting like open rate, click rate, and Contact location. In the Pro plan, advanced analytics and reporting are available. You will get advanced message analytics, analytics about your audience and account, and email sales tracking.
Aweber analytics & reporting
KeyTake-Aways: Analytics and reporting are better in AWeber. It provides you with advanced reporting like message analytics, sales tracking, etc. But Constant Contact provides you only basic analytics and reporting.
Split Testing of Constant Contact is very limited. You can test only the subject line.
Email Split Testing or A/B testing
Subject lines are the expressive part of the email, if your subject line is neat and clear you will get more openings. Here, variation A will reach 50% of the audience/contacts, likewise variation B. You need to have an email plus version ($45) to avail of this feature completely.
Constant Contact Split Testing results
>> AWeber
AWeber’s split test is better than Constant Contact. It allows you to split test different versions like Subject line, Send time, Images vs no images, Email design, etc. It also allows you to split test sign-up forms. But the Split test is not available in the free version. You have to upgrade to the pro plan.
Aweber split test
KeyTake-Aways: Constant Contact allows you to perform split tests only for the subject lines. But AWeber allows you to test email design, subject line, content, sign-up form split test, etc.
Constant Contact allows you to create Landing pages. And also you can easily get information from new contacts with pop-up, inline, and landing page sign-up forms. You can create advanced sign-up forms and pop-ups on landing pages and its own website builder. You can create a new landing page or you can use an existing landing page to get more subscribers. You can also use Facebook lead ads to capture the attention of customers. Features of Landing page creation are very limited. You can choose the fields to show, text, theme, and color in Constant Contact. But styling option is limited. You can only change the background color and font style. (But you can use the Constant Contact website builder for free. It has an awesome easy drag and drop page editor similar to Wix ADI.)
Constant contact sign-up forms
However, Constant Contact has its own AI website builder. There you can create stunning Landing pages. or you can connect to your own custom domain. Constant Contact’s Website Builder is great. You don’t have to pay any extra money for that. Using its website builder, you can create beautiful web pages, Landing pages, you can create your store, and also you can connect your own custom domain.
Constant Contact Website builder
>> AWeber
AWeber allows you to create simple landing pages. 50+ Landing page templates are available in AWeber. You can also create your own landing page. You can also use images from the stock-image library while creating the landing page.
Aweber landing page templates
AWeber provides you with a drag-and-drop landing page builder. You can add video, smart content, E-Commerce, Pop-ups, etc. to your landing page. You can also add Facebook Pixel and Google Analytics tracking code. By that, you can analyze the performance of your Landing page. You can also run the split test for your landing page.
Aweber landing page builder
KeyTake-Aways: Constant Contact’s landing page looks so basic, But you can use its website builder to make awesome landing pages.
Constant Contact has mainly 2 plans. Email Plan and Email Plus Plan. Constant Contact does not have a free version. It only has a 60-days free trial. The free trial of Constant Contact is very basic. It only allows you to send emails and nothing more. The Pricing plan of Constant Contact is given below.
Email Plan: $9.99 /month => Unlimited emails, 300+ email templates, Customer list growth tools, Real-time reporting, Social posting, Subject line A/B testing, Live phone & Chat support, and Shoppable landing pages, Ecommerce marketing polls, etc.
AWeber has mainly 2 plans. Free Plan and Pro Plan. The pricing of AWeber depends on the number of customers. And also AWeber is cheaper when compared to other email marketing tools. You will get most of the features in the Free Version itself.
Free Plan: $0 /mo => 500 subscribers, 3000 emails /mo, Newsletters, Email Automation, Dynamic content, Thousands of professional images, Sell Products, Unlimited landing pages, Google analytics, Sign up forms, etc.
Pro Plan: Starting from $16/ mo => Email split testing, Behavioral automation, Cart abandonment / Purchase tagging, Branded click-tracking links, Sign-up form split testing, Save and send to custom segments, Advanced message analytics, Email sales tracking, etc.
AWeber pricing
The Pricing Comparison based on the features is given below.
Email Marketing Features
Constant Contact $9.9 /mo
AWeber $16 /mo
Users
5
Unlimited
Number of Subscribers
0 – 500
0 – 500
Number of emails
24 * No.of Contacts Emails
Unlimited
Drag & Drop Editor
HTML Editor
Template Library
A/B Split Testing
For the Subject line only
Sign up for Split testing
Stock-image library
Apps & Integration
Advanced Tracking & Reporting
Ecommerce marketing
Customizable pop-up forms
SMS marketing
In-depth reporting
Predictive analytics
Built-in CRM
For $399 /mo
Create invoices
Lead Scoring
Facebook pixel tracking
Web Activity tracking
Contact Management
Constant Contact $10 /mo
AWeber $16 /mo
Sign-up forms
Contacts list imported from Gmail, Outlook, etc.
List segmentation & Tagging
Cart abandonment / Purchase tagging
Automation
Constant Contact $10 /mo
AWeber $16 /mo
Visual automation Workflow
List Building tools & Welcome emails
Smart Sending
Dynamic content
For $45 /mo
Automated Email Welcome series
For $45 /mo
Automated email behavioral series
For $45 /mo
Landing Pages
Constant Contact $10 /mo
AWeber $16 /mo
Custom Branded landing pages
Shoppable landing pages
Landing page creation & Hosting
Logo Maker
Customer Support
Constant Contact
AWeber
Phone Support
Email/Help Desk
24/7 (Live Rep)
Chat
FAQs/Forum
Knowledge Base
Training
Constant Contact
AWeber
Live Online
In-Person
Videos
Documentation
Webinars
Deployment
Constant Contact
AWeber
Cloud, SaaS, Web-Based
Desktop – Mac
Desktop – Windows
Desktop – Linux
Desktop – Chromebook
On-Premise – Windows
On-Premise – Linux
Mobile – Android
Mobile – iPad
Mobile – iPhone
KeyTake-Aways: AWeber is affordable when compared to Constant Contact. From its free plan, you will get most of the features including automation.
Constant Contact has around 350 integrations. That is amazing. All the integrations are filtered into different categories like Ecommerce, CRM, Event management, etc. So you can easily find the apps.
Constant contact integration
>> AWeber
AWeber is connected with more than 800 apps and websites like WordPress, PayPal, Zapier, Shopify, etc. These integrations are categorized into different groups. They are CRM, E-Commerce, Landing page, etc.
Aweber integration
KeyTake-Aways: The number of integrations is higher in AWeber when compared to Constant Contact. AWeber has around 800integration. Constant Contact has 350 integrations.
Constant Contact supports various features like Email/Help Desk, FAQs/Forum, Knowledge Base, Phone Support, and Chat. They do not provide live chat support. But customer service is good. It will take some time to get a reply. Even though, they will try to reply to all our queries.
>> AWeber
AWeber provides you with various customer support options like phone support, email, chat, and 24/7 live chat support. These all support are available in the free plan also. In the paid version, we will get priority support. Customer support is better in AWeber.
KeyTake-Aways: AWeber’s live chat support is beyond words. They will reply to us within seconds whatever our query is. I am really impressed with their live chat support. It is great. Constant Contact is also good. But it will take some time to reply. And also it does not provide live chat.
In my opinion, AWeber is better than Constant Contact. AWeber is more affordable than Constant Contact. It has a free version and also paid version. Its paid plan starts from $16 /mo. You will get all the basic features including automation from its free version. You will get a lot of advanced features by using AWeber. If you need a better Visual automation workflow, better customer service, more integration, more templates, etc. you can opt for AWeber. If you have a small business organization, you can opt for AWeber.
Sophia Gilbert is an Email Marketing Specialist and Web Application Expert with 10+ years of experience. She meticulously tested and used most of the email marketing tools & website builders in the real field. Here she is sharing reviews and comparisons of different email marketing tools based on her past experience through different companies where she has worked.
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