WIX ASCEND Vs MAILCHIMP – Which Email Marketing Tool Is Better?

Are you a Wix website builder user and confused about which one to select among Wix ascend and Mailchimp for your Marketing? Then this comparison of Wix Ascend Vs Mailchimp will help you. Wix Ascend and MailChimp are pretty different email marketing tools. Wix Ascend is only for Wix Website builders. But you can use MailChimp for all platforms like Wix, WordPress, Squarespace, etc. I have used both of these tools and compared the features. Let’s see which is the best option for you.

Quick Summary

What is Wix Ascend?

Wix Ascend is an email marketing tool that comes along with the Wix website builder. You can use Wix Ascend only if you are using the Wix website. Wix ascend has so many features. But at first use, it is difficult to find the option. It is a little bit difficult to navigate from one option to another. Once you are used will all the options, then Wix Ascend is easy to use. Wix ascend is good in its customer support and affordability.

Who uses: Entrepreneurs who are using the Wix web development platform.

What is Mailchimp?

MailChimp is a general email marketing tool. Its free plan is popular and beginner-friendly. It has so many features. But most of them are extremely priced and are suitable for large-scale corporate businesses. The highest number of users are beginners who are just started to learn. That’s why Mailchimp contributes the highest number of spam emails. Mailchimp is good in its features and ease of use.

Who uses: Large corporate businesses, Small businesses, Universities, Local clubs, etc

FAQs

Difference between Wix Ascend Vs MailChimp

• MailChimp supports A/B testing. Wix Ascend doesn’t have A/B testing. You can test email campaigns, subject lines, etc.
• Wix has live support. But MailChimp doesn’t have live customer support.
• Mailchimp has a custom journey builder in email automation. Wix ascend doesn’t have visual automation.
• Mailchimp supports only English. But Wix Ascend supports English, Dutch, Polish, and two more languages.
• You can use MailChimp for any website including the marketing of Wix websites. But for Wix Ascend, you can only use the website that builds using the Wix website builder.
• In Wix ascend, you can create a social post and share it on social media without any integration. But in MailChimp, you have to set up integration with each social network.

Why you should use Wix Ascend over MailChimp

Here’s what’s great about Wix Ascend:

• Wix Ascend has the Autosave feature. If you are creating a campaign, automation, or whatever, it will save automatically.
• You can sync with your Gmail and Facebook without doing any integration. So you will get the messages in the Wix inbox and you can reply from there itself.
• Customer support is good. They have many options in the free plan itself. Chat, Email, and phone support, FAQs/ Forums, and Knowledge base.
• Videomaker: Wix has more than 100 templates for making videos for your social media like youtube, Facebook, Instagram, etc.
• SEO Management: Wix ascend has SEO tools like Google Analytics integration, sitemap, URL redirect dashboard, etc. within itself.
• Wix was the award winner of the best eCommerce software in 2019.

Why you should use MailChimp over Wix Ascend

Here’s what’s great about MailChimp:

• MailChimp has advanced segmentation. You can create any criteria like geographic location, campaign behavior, purchase behavior, etc. and you can create list segments for that. But Wix ascend has only basic segmentation.
• Marketing automation in MailChimp is better than Wix ascend. There is about 30+ automation in Mailchimp. Wix Ascend is based on transactional workflows.
• Saveable Content Block: You can save a block that you created in MailChimp and you can use it later.
• MailChimp is very easy to set up and very easy to use. Its UI is also simple.
• Mailchimp has a wide variety of Templates. Wix ascend provides you with more than 100+ templates.
• Custom journey builder: It is a powerful feature of Mailchimp, where you can automate your emails based on the sales funnel. You can add different conditions and testing and you can exactly visualize the flow of the journey.

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There is one more Email Marketing tool that is similar to Wix Ascend. That is Squarespace Email Marketing. To see the comparison between Squarespace Vs MailChimp, click here.

In-Depth Review

Spoiler Alert!

Features	Winner	Wix Ascend	MailChimp
Contact Management	MailChimp	4.5	5
Templates & Design	MailChimp	4.5	5
Campaigns & Email Builder	Tie	5	5
Automation Workflow	MailChimp	4	5
Analytics & Report	MailChimp	4	5
Landing Pages & Website Builder	Wix Ascend	5	4.5
Pricing	Wix Ascend	5	4.5
Integration	MailChimp	4.5	5
Customer Support	Wix Ascend	4.5	4
Winner	MailChimp

Let’s explore and compare some features of Wix Ascend Vs Mailchimp in depth.

1. Customer Geography

>> Wix Ascend

Wix is getting around 35% traffic from the USA. It is receiving 74.41% of traffic from organic keywords and 25.59% from paid keywords. Given below is the customer geography of Wix.

>> Mailchimp

Mailchimp is getting around 45% traffic from the USA. Around 90% of traffic is from organic keywords and around 20% from paid keywords. Given below is the customer geography of Mailchimp.

2. Contact Management

>> Wix Ascend

Importing Contacts in Wix ascend is a little bit difficult at first. We need to dig into the options and find contact management. Once you got the all options, then navigating through options will be an easy task. There will be a contact option on the left side. By clicking that, we can add new contacts. You can add contacts manually or you can import the contacts by using a CSV file and you can also import the contacts from your Gmail account.

You can label your contact and also you can add notes to the contacts. But there no segmentation options are available. You can’t add segments to the contacts and categorize them. There is a plus point for Wix ascend. You can add unlimited subscribers. The pricing is not based on the subscriber list.

>> MailChimp

Importing contacts in MailChimp is easy. You can create a mailing list in Mailchimp using several ways.  You can add subscribers manually, you can upload a CSV file or TXT file, and you can copy and paste the contacts from the Spreadsheet. MailChimp allows you to create multiple lists. You can separate one contact list from one another and you can use these multiple contacts for different purposes. You can also create segments for these contact lists. You can create simple or complex segments. Mailchimp’s pricing is based on the number of customer lists. You can add up to 2000 contacts to your free plan.

List Management in Mailchimp

Key Take-Aways: The way of adding a subscriber list in both Wix ascend and Mailchimp is similar. But you can add only one list in Wix Ascend. But Mailchimp allows you to create more than one mailing list and you can also create segments and tags. However, there is a list segmentation in Wix ascend.

Winner of Contact Management: MailChimp

3. Templates & Design

>> Wix Ascend

Wix ascent provides you with around 40 email marketing templates with similar designs. You can also create your own templates from the scratch. If you are looking for more template-based email marketing tools, then Wix ascend is going to disappoint you.

>> MailChimp

On the other hand, MailChimp is a design-centric email marketing tool. Mailchimp provides around 100 templates with various designs. We can use them for holiday mails, newsletters, promotions, etc. Also, we can create our templates. For that, they are providing around 15 blank templates. But most of the templates are outdated and non-usable.

Key Take-Aways: Both Wix Ascend and MailChimp have a good collection of templates. Wix Ascend has only around 40 templates. And most of them have similar designs. MailChimp has more than 100 templates and all are unique.

Winner of Templates: MailChimp

4. Campaigns & Email Builder

Campaign creation in Wix ascend and MailChimp is pretty is similar. You can send only 3 email campaigns using the free plan. If you need to send more campaigns, you have to upgrade the plan to $10 or higher. But in MailChimp, you can send up to 10,000 emails per month.

>> Wix Ascend

Wix Ascend email builder is easy to use. Its drag-and-drop feature is awesome. We can add videos and music to our email. That is pretty cool. When you are adding the link, it will add the title, preview text, and the first image that you used in that webpage, automatically. That is a unique feature. You can add your own video in your email from the gallery or you can upload it from youtube.

>> MailChimp

Mailchimp’s email editor is user-friendly and easy to navigate. All the options are present on the right side itself. You can simply drag and drop the blocks you want. You have plenty of features in the Mailchimp editor. You can also add videos from your gallery or you can give the youtube link. For the free version, you can have all the features in the Mailchimp email editor. But to create Dynamic content, you need to upgrade the plan to $14 /month.

Key Take-Aways: The email builder of both Wix Ascend and MailChimp is pretty good. Both of them have their own unique features. So there is no clear winner here. It is a tie.

Winner of Email Builder: It is a tie

5. Automation Workflow

>> Wix Ascend

Wix ascend allows you to send single-step automation using a free plan. If you need multi-step automation, you have to upgrade the plan to $10 or higher. Wix ascend is providing 7 automation in the $7 plan, and 20 automation in the $20 plan. If you need unlimited automation, you have to upgrade to the $49 plan. Wix ascend’s automated emails have so many limitations. They are not providing automation workflows. They are mainly focused on transactional emails like sending invoices to customers, price quotes, etc.

>> MailChimp

In Mailchimp, the $9 and the higher plan includes automation workflow. You can create only 1 automation using the free plan. There are about 25 automation workflow triggers based on the various customer activity. You can also visualize the journey of the customer in a simple way. If you want advanced automation features, you need to upgrade to $9 or to other higher plans. Mailchimp has also a multi-step workflow based on customer activity. You can create complex workflows using the $14 plan. You can create a customer journey and also you can send transactional emails on Mailchimp.

Key Take-Aways: Mailchimp’s email automation is better than Wix ascend. Mailchimp has visual automation. Customer journey builder is also available on MailChimp. But Wix ascend has simple and basic automation. You can’t visualize the customer journey.

Winner of Automation: MailChimp

6. Analytics & Report

Analytics and Reports are simple in both Wix Ascend and Mailchimp. When compared to Wix ascend, Mailchimp provides better Analytics and report.

>> Wix Ascend

Wix ascend offers only basic analytics and report. If you need better analytics and report, you have to upgrade to the $49 plan. On the plans, you will get only the basic information of delivered rate, open rate, and clicked rate. In the report, you can see only the number of automation that you send. That is quite disappointing. You can’t even track your revenue.

>> MailChimp

You will get better analytics and reports using Mailchimp when compared to the Wix ascend. You will get an open rate, click rate, bounced rate, unsubscribe rate, etc. They are also providing a performance chat of your campaign. You will get a campaign benchmark also. By this, you can compare your campaign performance with your competitors. You will get even better analytics and reports with higher plans. You will get comparative reporting using the $299 plan.

Key Take-Aways: Analytics & report is better in MailChimp better than in Wix Ascend. You will get an open rate, click rate, bounce rate, subscriber list, etc. But in the Wix ascend, you will get only the basic analytics & Report. They will provide you only the delivery rate, open rate & click rate.

Winner of Analytics & Report: MailChimp

7. Pricing comparison

Both Wix Ascend and Mailchimp have a free plan and also paid plan. Wix ascend is more affordable than Mailchimp. Let’s compare the pricing plan of Wix ascend and Mailchimp.

What will you get for free?

What will you get if you Pay?

>> Wix Ascend

Ascend Basic: $10 /month: 5 campaigns /month, remove ascend branding, up to 10,000 monthly emails, 10,000 contacts, 50 lead capture forms, scheduled chat hours, 20 social campaigns, 7 automation, etc.
Ascend Professional: $24 /month: Ascend basic + 5 team members, 20 campaigns, 50,000 monthly emails, 25,000 contacts, 150 lead capture form, 20 social campaigns, 20 automation, etc.
Ascend Unlimited: $49 /month: Ascend professional + unlimited team members, unlimited campaigns /month, 10,00,000 emails, 2,00,000 contacts, VIP support, unlimited automation and unlimited social campaigns.

Note: You have to sign up on Wix to see Wix Ascend pricing (Because Wix ascend is only for Wix websites)

Visit Wix & sign up

>> MailChimp

Essential: $9 /month: Email and landing page template, Customer journey builder, custom branding, A/B testing, 24/7 email, and also chat support.
Standard: $14 /month: Customer journey builder and Branching points, Send time optimization, Behavioral targeting, Custom templates, and also dynamic content.
Premium: $299 /month: This plan is for expert builders. Advanced segmentation, Multivariate testing, comparative reporting, Unlimited seats & role-based access, and phone support.

Key Take-Aways: Pricing is affordable in Wix Ascend when compared to MailChimp. MailChimp’s pricing is based on the number of subscribers. If you have the same subscriber in two lists, MailChimp considers it as two subscribers. In Wix ascend, you will get all of the features at a low price for a basic plan itself.

Winner of Pricing: Wix Ascend

8. Integration

>> Wix Ascend

Wix ascend offers more than 100 integrations. It is integrated with popular apps and websites like Shopify, Zapier, google analytics, Facebook, etc.

Wix Ascend Integration

>> MailChimp

Nobody can beat MailChimp at integration. Mailchimp offers more than 250 integrations. They are also integrated with major CRMs. Their integrations are categorized into Ecommerce, productivity, point of sale, etc. Mailchimp is integrated with Shopify, Zapier, WooCommerce, etc.

Mailchimp Integration

Key Take-Aways: Mailchimp has over 250+ integrations. Wix ascends only has around 100 templates. Nobody can beat MailChimp when it comes to Integration. So we have a clear winner here.

Winner of Integration: MailChimp

9. Customer support

The customer support option for both Wix ascend and Mailchimp are pretty good. Customer support is better for Wix Ascend when compared to Mailchimp.

>> Wix ascend provides customer support Chat, Email, and phone support, FAQs/ Forums, and a Knowledge base. 24/7 Live chat is not provided by Wix.

>> MailChimp provides customer support via Live Chat, Email, and phone support. 24/7 email and chat support is provided for the $9 plan, phone support is provided for the $299 plan. You will not get proper customer support for the free plan.

Key Take-Aways: Customer support is far better than MailChimp.

Winner of Customer Support: Wix Ascend

Keep reading for more comparisons.

	Wix Ascend	Mailchimp
Overall Rating	4.3	4.4
Found in	Started in 2006. Headquartered in Tel Aviv- Yafo, Israel	Started in 2001. Headquartered in Atlanta, US
Top Website	The top websites that use Wix ascend and that website analysis is given below. >> Ruby >> Spice Suite >> Britney Jeanine & Co	The top websites that use MailChimp are given below. >> Go.com >> Discogs >> Jopwell >> Unsplash >> Blic Online
Support	Chat Email/Help Desk FAQs/Forum Knowledge Base 24/7 Live Rep Phone Support	Chat Email/Help Desk FAQs/Forum Knowledge Base 24/7 Live Rep Phone Support
Training	Live Online Webinars In-Person Documentation Videos	Live Online Webinars In-Person Documentation Videos
Deployment	Cloud, SaaS, Web-Based Desktop – Mac Desktop – Windows Desktop – Linux Desktop – Chromebook On-Premise – Windows On-Premise – Linux Mobile – Android Mobile – iPhone Mobile – iPad	Cloud, SaaS, Web-Based Desktop – Mac Desktop – Windows Desktop – Linux Desktop – Chromebook On-Premise – Windows On-Premise – Linux Mobile – Android Mobile – iPhone Mobile – iPad
Testing	A/B Testing Multivariate Testing	A/B Testing Multivariate Testing
Key Features	AB Testing Customizable Templates Drag & Drop Form Builder Real-Time Editing Reporting/Analytics Responsive SEO Management	AB Testing Customizable Templates Drag & Drop Form Builder Real-Time Editing Reporting/Analytics Responsive SEO Management

Alternatives

>> HubSpot – Contains plenty of marketing tools
>> SendInBlue – Great automation
>> GetResponse – Email newsletter service with SMS
>> Constant Contact – Great customer support
>> MailerLite – Better email deliverability

Conclusion

Wix Ascend and MailChimp are good email marketing tools and both of them have so many features. When comparing the features, MailChimp has more features like list segmentation, more templates, better analytics, report, etc. But pricing is affordable in Wix Ascend. Wix ascend allows you to add more contacts in the free version. But Mailchimp is offering more features in the free version than Wix Ascend.

If you are using the Wix website builder, then using Wix Ascend as an email marketing tool will be a good option for you. Otherwise, you can go with Mailchimp.

Top News of Wix Ascend & MailChimp

• Deepcrawl partners with Wix to empower users with vital technical SEO tools and knowledge to optimize website health.
• Nuvei Partners with Wix to Process Payments.
• “Playful” Mailchimp redesign aims to unify the brand while encouraging creativity
• Intuit’s $12B Mailchimp Purchase Breathes New Life Into Email Marketing
• Want to Prove Patience Pays Off? Ask the Founders of This 17-Year-Old, $525 Million Email Empire

Top Commercials

Wix Ascend

MailChimp

Sophia Gilbert

Sophia Gilbert is an Email Marketing Specialist and Web Application Expert with 10+ years of experience. She meticulously tested and used most of the email marketing tools & website builders in the real field. Here she is sharing reviews and comparisons of different email marketing tools based on her past experience through different companies where she has worked.