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Omnisend Review – 10 Pros & 8 Cons You Should Know (2024)

If you’re trying to find the most effective eCommerce marketing automation tools, then Omnisend always comes on the list. They’re trade leaders in facilitating omnichannel marketing, lead generation, and automation.

Omnisend Homepage
Omnisend Homepage

What is Omnisend?

It is an e-commerce email marketing and automation platform. It includes not only email automation but also SMS, push notification, WhatsApp, Facebook messenger, pop-up segmentation, and dynamic Facebook and google ad integrations. This makes it a true all-in-one solution. There’s a benefit to having all the solutions under one roof. With these, you can set up campaigns that trigger notifications on different channels, and rest assured that they are all well-timed and improve the customer experience.

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If you directly want to send messages to your customer’s phones, then it has push notifications that are go directly to your customers devices, and then you can automate the entire process between those three different categories. A great thing about Omnisend is you can actually install it so quickly and add automation templates with just a few clicks of a button, which makes Omnisend an amazing choice. If you own an e-commerce store, then Omnisend is a great option for you. It is well integrated with Shopify, WooCommerce, Magento, etc. Omnisend is much better than MailChimp.

Omnisend Starting
Omnisend Starting

Who should use Omnisend?

Omnisend started in 2014 as an email marketing platform known as “Soundest”. Since then, it’s developed to become one of the simplest eCommerce marketing platforms on the market these days. It helps eCommerce businesses of all sizes, from start-ups to international firms, serve customers across a large array of industries.

Omnisend is headquartered in London, United Kingdom. Omnisend comes with a spread of in-built templates that you simply will use to make personalized emails. There are a lot of automation options for causing emails and segmenting your list. On the other hand, the platform integrates seamlessly with Facebook Messenger and your SMS marketing campaigns. Most of the keywords they are using are organic keywords. Only 13% of the keywords are paid. The total number of website visit of Omnisend is around 800K. It is really good.

Omnisend Organic Traffic
Omnisend Organic Traffic

Around 1000 companies like Delallo, Laura Secord, CME group, etc. are using Omnisend.

Omnisend Traffic Overview
Omnisend Traffic Overview


1. Omnisend Pros & Cons

Like any other application, Omnisend also has some Pros and Cons. Let’s start with the pros.

Users can send 2,000 free emails per month.Omnisend has limited template designs when compared to other competitors.
You can send SMS as well as MMSThere are no saveable content blocks.
Most of the keywords they are getting traffic are from organic keywords. Only 13% of the keywords are paid.Some users have complained about of lack of communication wherever Omnisend’s updates are involved.
A fabulous feature called product picker is Omnisend’s main attraction. You just need to select a product from the store and it will enter automatically into the Newsletter.In some cases, this will create some confusion, forcing users to contact Omnisend’s customer service team to urge for additional data on a way to navigate the recent updates.
Omnisend is very user-friendly. You can Sign up and do other processes effortlessly.Whenever you launch a social media campaign, you need to input data from the scratch every time.
The UI design is pretty good.There is no customizable theme for special days.
Harnessing the facility of automation is straightforward, and you’ll save a lot of time!
Omnisend offers native integrations with lots of eCommerce platforms.
Omnisend’s customer support is very good.
Best for beginners

2. Omnisend Pricing & Cost

Omnisend has 3 pricing plans. Free, Standard, and Pro.

Omnisend Pricing
Omnisend Pricing

Free Version:

To start a business or to explore Omnisend, the Free version is better. You can start a free trial without using any credit cards. Using this free version, you can reach up to 250 contacts. You can send 500 emails per month, Up to 60 SMS, and up to 500 web notifications. This plan includes,

  • Professional-looking email templates.
  • Pre-build automation and workflows.
  • Segmentation and customer analysis.
  • Popups and signup forms.
  • Sales & performance report
  • A/B testing
  • Customer support Via email.

Standard Version:

The standard version is best for growing and small-sized business that is focused on email marketing. It costs $16 per month. You can reach up to 500 contacts.  You can send 6000 emails per month, you can send 60 SMS, and also you can send unlimited web push notifications using this standard plan. This plan includes everything that is included in the free plans and also it includes

  • It provides a Customer Success managers from 60K contacts. Customer success managers mean, they look out for their customer’s business and work with them to find solutions to pain points.
  • It has 24/7 chat and support.

Pro Version

The Pro version includes Emails and also SMS. The Pro version is best for high-volume senders aimed at adding extra power with SMS. It costs $59 per month. Using this plan, you can reach up to 500 contacts, you can send unlimited emails, up to 3933 SMS per month, and also unlimited web push notifications.

This plan includes all the features included in the standard plan. And also includes other features like

  • Advanced reporting
  • 24/7 priority support
  • Customer success manager from 27K contacts.

If your requirements are more than this, then you can select the Enterprise version.

Enterprise Version

Once you hit 400 dollars a month, you are going to get dedicated customer success management. This is a benefit of enterprise-grade customization.  In this version, you will get unlimited Mails and SMS per month. It includes every feature of the pro plan. And also, it has

  • Email account migration
  • Deliverability support
  • Customer success manager
  • Custom IP address etc.

You can pay using Credit, Debit, and prepaid cards of VISA, Mastercard, and American Express. The cards which are not supported are Discover, Diners Club, JCB, UnionPay cards.

Omnisend Channel Pricing
Omnisend Channel Pricing
Omnisend SMS pricing
Omnisend SMS pricing

Visit Omnisend Pricing Page

3. Audience Geography

Omnisend getting almost 60% of traffic from USA and Canada

Omnisend Audience Geography
Omnisend Audience Geography

4. Omnisend’s Ease of Use

Can you use Omnisend Easily?

Workflow of Omnisend is easy. First of all, you can go with the free trial. So, you need to click Start Free Trial. Your sales performance dashboard will be the first thing you see when you log in.

Omnisend Dashboard

Omnisend Dashboard
Omnisend Dashboard

This is a great place to show you an up-to-date view of your performance. It also will show you how much of your total sales are coming from Omnisend. Then you need to give your email address. Then you need to set up your password and the name.

Then you need to add your business details like the Name of your business, Address, and website. After confirming your email address, you can get started.

Omnisend Store

Omnisend Store
Omnisend Store

For creating the campaign, you need to connect to your store. After connecting with the store, you can do an email campaign, email automation, etc.

Omnisend Campaign

Omnisend Campaign
Omnisend Campaign

Omnisend Campaign type

Omnisend Campaign Type
Campaign Type

Omnisend campaign settings

Omnisend Campaign Settings
Campaign Settings

To set up the campaign, you need the Subject line, Sender’s name, and sender’s email address. You can’t use “” as the sender’s email address, because it may prevent the deliverability of your emails. You can build email as a classic builder as well as an Email builder. You can edit that template and use it as your own.

Omnisend email builder

Omnisend Builder
Omnisend Builder

Omnisend Templates

Omnisend Templates
Omnisend Templates

Omnisend email editor

Omnisend Email editor
Omnisend Email editor

After that, you can preview the email as mobile view and also desktop view.

Omnisend Mobile View
Omnisend Mobile View

After creating the mail, select to whom you want to send the email. You can import the mailing list by bulk action or by one by one.

Omnisend Mailing list

Omnisend Email List
Omnisend Email List

Omnisend Adding Contacts

Omnisend List Import
Omnisend List Import
Omnisend Contacts
Omnisend Contacts
Omnisend Adding Contacts
Omnisend Adding Contacts

After sending the mail, you will get the report like open rate, click rate, revenue, unsubscribe rate, spam rate, etc. You will get the link activity, campaign performance graph, email client report, device report, etc.

Omnisend Mail Review
Omnisend Mail Review

Omnisend Analytics & Report

Omnisend Mail report
Omnisend Mail report

Omnisend Campaign Performance

Omnisend Campaign Performance
Omnisend Campaign Performance

5. Omnisend’s Features

A/B TestingYes
Advanced segmentationYes
Audience targeting Yes
Brand management
Contact managementYes
Contact sharing
Conversion TrackingYes
Email integrationYes
Google app integration
Landing PagesYes
Lead management
Lead scoring
Marketing automationYes
Social media integrationYes
Visual email editorYes
Saveable Content Blocks

6. Benefits of Using Omnisend

Omnisend is an in-one email marketing tool. So, there are so many benefits of using this tool.

  • Easy to use
  • Great automation capability for personalized marketing
  • Bring all your marketing tools in one place
  • Advanced Contact segmentation
  • Real time reporting
  • Live view
  • Create best campaign fit for your brand


7. Omnisend’s Main Features

  • Email Sign-up forms

Sign-up forms are used to collect the information of the users. It is a type of contact form. It allows visitors subscribe to their website or channel. When a visitor enters the website, they need to give their personal details like name, mail id, phone number, etc.

  • Email Marketing

A/B testing is key to email marketing.  In email marketing getting high open rates and click rates will result in more website traffic and sales. We can do this A/B testing. a b testing is a method to analyze which of the two email campaign strategies is most effective in terms of high open rates and click rates. In this, you can send out two emails, two subject lines, and two calls to action. And you can send one against another. This is how it works.

  • Landing pages

You can create different landing pages for different campaigns and also you can customize it as you like. You can use default text or you can simply write your own text on the landing page. You can use the landing pages feature in Omnisend easily.

  • E-commerce

Ecommerce email marketing is a method of using emails to create sales for your online store. It is a straightforward method. It is like sending a message to give an offer to your whole mail list. Or it is also difficult at some points. It is like sending targeted emails about your customers’ actions on your e-commerce website.

  • Email editor

Creating email marketing is straightforward. First, you want to come up with a subject line. Enter your brand’s name. The next step is selecting the template. You will have standard templates and also themed templates. You can use your imagination and creativity and come up with engaging content. How many sales your emails are getting depends only on your content. You can also use the design themes that you saved earlier while designing your automated messages. You can send a test email to yourself for confirming that it looks great.  

  • Automation

Email automation is a method to create emails to the right individuals with the right message at the right time You can see all your automation in the automation session. From there, you can see how well your automation is performing.

The automations library is actually very easy and intuitive to navigate. Pre-built automation workflows such as welcome email or abandoned cart sequence as well as some more advanced workflows with engagement splits and A/B tests take just one click to pre-populate for you. They have all the automation steps and also all the emails already set up for you. So, you don’t have to build the workflow yourself or fill out any emails from scratch and then you can make any adjustments that you want for a more personalized and branded feel.

  • Integration

You can easily integrate your store with Omnisend. You can use the following platforms to integrate. They are Shopify, BigCommerce, WooCommerce (WordPress), Magento, OpenCart, Volusion, Wix, etc.

  • Analytics & Reporting

It will analyze your emails and you can see who is clicking, opening, and sharing your email. You can also download your report as a pdf.

Omnisend Alternatives
>> Klaviyo
>> Moosend
>> Constant Contact
>> ConvertKit
>> SmartrMail
>> Sleeknote
>> Sendinblue
>> GetResponse


Omnisend is the best email marketing tool for both beginners as well as experts. It is an Omnichannel marketing tool. It has a great UI and it is very easy to use. Its email builder is also amazing. You will get so many stunning templates there. You will have so many features on the free plan itself. And also its paid plans are affordable when compared to other competitors. Customer support is also good even for the free version. It is one of the best email marketing tools with outstanding features at an affordable price.

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